Portrait of Samantha Nelson

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.

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Dig Into This 19-Minute Record of Sizzling Bacon ‘Beats’ by Wright Brand

Brand Marketing

The brand and Ogilvy cooked up a meaty tune for TikTok and YouTube.

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Patrón and Designer John Geiger to Launch a Streetwear Line on National Tequila Day

Brand Marketing

Heritage meets fashion in the spirit brand's latest artistic collaboration, which launches on National Tequila Day.

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AccessiBe’s Galvanizing Campaign Calls for Better Web Accessibility

Brand Marketing

The ad goes on to note that millions of Americans with disabilities can’t use many websites to do basic tasks such as ordering food or applying for a job.

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Absolut’s #MixResponsibly Campaign Honors the Reluctance to Resume Socializing

Beer, Spirits & Cannabis

Absolut is also partnering with Pose star Mj Rodriguez and dating expert Serena Kerrigan to produce a limited-edition #MixResponsibly apparel collection featuring shirts, bucket hats and tanks.

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The Newest Subaru is Too Big For its Ad Space in Clever Out-of-Home Campaign

Brand Marketing

Size matters in these ads created by agency Zulu Alpha Kilo.

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Spike Lee Declares ‘Old Money Out’ in a Star-Studded Short Film for Coin Cloud

Brand Marketing

Lee directs and stars in “The Currency of Currency,” a two-minute film promoting digital currency machine operator Coin Cloud.

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Clif Kid and Scary Mommy Inspire Families to Go on Summer Adventures

Food & Beverage

Snack brand enlists 12-year-old skateboarder Sky Brown to inspire children.

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Phenomenal Launches Content-Driven Crown Month in Celebration of Black Hair

Diversity, Equity and Inclusion

The effort kicks off with a two-minute video titled ‘Own Your Crown’ created by Phenomenal Productions and video agency Hayden5.

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The Africa Center’s First Campaign Pays Loving Tribute to Black Culture

Diversity, Equity and Inclusion

Working with Droga5, the nonprofit launched its first brand campaign with a minute-long short film titled 'Home Is Here.'

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‘The Hug Project’ Connects Immunocompromised Loved Ones Through Wearable Technology

Brand Marketing

To ease the pain of prolonged isolation, wearable technology company CuteCircuit developed a shirt and an app that allows people to hug virtually.