Portrait of Samantha Nelson

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.

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How Nutter Butter Won Over Gen Z With an Absurdist Instagram Strategy

Social Media

Nutter Butter's Instagram activity has been so offbeat that some fans thought it was a parody—but it's all part of a bigger strategy.

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W+K Produced Documentary Angel Applicant Wins Top Prize at SXSW

SXSW

W+K produced Angel Applicant, a 74-minute documentary that made its world premiere at South by Southwest on Monday and was awarded the festival’s Documentary Feature Jury Award.

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Dove’s Latest Campaign Turns Its Back on TikTok’s Bold Glamour Filter

Social Media

Dove is taking a stand against TikTok's new Bold Glamour filter and the unrealistic beauty standards it perpetuates in an influencer-led campaign from Ogilvy and DAVID.

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Tightrope Walker Drinks a Cup of McCafé At Home at 7,316 Feet in Record Breaking Stunt

AdFreak

Alexander Schulz broke the record for highest slackline as part of a campaign celebrating the second year of a collaboration between Ronald McDonald House Charities and Keurig Dr Pepper’s McCafé [...]

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Demons From Diablo IV Take Over a French Cathedral

Gaming

A campaign from creative agency 72andSunny and their experiential production partner Wildlife is capturing the scale of the Diablo IV’s cosmic conflict by covering a deconsecrated gothic cathedral in France [...]

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Chloe Fineman Plays a Vodka Seltzer Sommelier in Nütrl’s First National Campaign

Beer & Spirits

The Martin Agency created the Anheuser-Busch brand's first national campaign.

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RPA Journeys Through Santa Monica’s Black History With Unapologetic Walking Tour

Diversity, Equity and Inclusion

The QR-code based campaign by indie agency RPA finds joy in lost landmarks.

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Dramatic Animal Welfare Institute Campaign Reveals the Truth About Shark Attacks

Ad of the Day

The effort from Tampa-based agency PPK urges a ban on shark fin soup.

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This Campaign Reimagines a Romantic Landmark to Reflect Modern Love

Diversity, Equity and Inclusion

Digital wallet Yape and agency 121 Latam create an inclusive version of a 30-year-old sculpture.

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Banker CIBC Doesn’t Want Couples to Sugarcoat Financial Discussions This Valentine’s Day

AdFreak

The campaign from Courage aims to combat one of the biggest relationship hurdles.