Samantha Nelson
Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.
Saks Off 5th Debuts Rewards Program in Ongoing Brand Revamp
The launch is part of a strategy to appeal to young shoppers.
Tequila Cazadores Wants to Help You Catch Up on 100 Lost Celebrations in New Campaign
A new sweepstakes helps fans make up for time lost to the pandemic.
AAPI Creative Spotlight: Susan Colby Is Smashing the Stigma of Age in Advertising
The founder of Grace Creative understands the consumer power of women over 50.
Hinge Funds Aspiring Mental Health Professionals Who Want to Help Marginalized Communities
'Mental Health Advocates of Tomorrow' will help cover steep education costs for chosen winners.
ALMA Turned an After-Game Interview Into a Viral Moment of Alzheimer’s Awareness
HOY Buenos Aires led an effort to immerse Argentinians in the reality of the disease.
Will Arnett Adamantly Rejects the Future of Commerce in Ad for Digital Tools Platform
Commercetools and agency Walker Sands ask if legacy tech is holding you back.
AAPI Creative Spotlight: Josh Paialii Is Ready to Inspire the Next Wave of Creative Storytellers
The group creative director intimately understands the power of culture nuance.
Soccer Players Struggle on an Uneven Playing Field to Address Gender Inequality in Sports
'The Unlevel Playing Field' represents institutional sexism in professional sports.
Patrón Launches a New Shoe Collaboration Just in Time for Cinco de Mayo
The brand reunites with John Geiger for new merch that celebrates its agave roots.
Need to Tell a Co-Worker to Chill Out? Coors Light Has a Slide (and a Beer) for That
The brand and Mischief @ No Fixed Address take on the challenges of working remotely.