Samantha Nelson
Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.
‘Our Stories Are Your Stories’ Campaign Puts Inclusive AAPI Community Front and Center
Creativity
A campaign in honor of Asian American and Pacific Islander Heritage Month is looking to combat rising anti-Asian racism by sharing the stories of Seattle's leaders and celebrities while encouraging [...]
Vistaprint and Claima Stories Podcast Will Give $250,000 to BIPOC-led Businesses
Agencies
The partnership aims to help those disproportionately impacted by Covid-19.
In New Balance’s Latest Star-Studded Campaign, Impatience Is a Virtue
Brand Marketing
VMLY&R spot features Sadio Mané, Jaden Smith, Kawhi Leonard and more.
Reform Alliance and Droga5 Spotlight Unjust Probation Violations in Heartbreaking PSA
Creativity
'Give Life Back' looks at how small things can result in unfair punishments.
Bubly’s Playful Campaign Offers Serious Support to LGBTQ+ Families
Diversity, Equity and Inclusion
With an illustrated book and a faux baby registry, the PepsiCo brand highlights the obstacles queer parents face.
Morphe Cosmetics Debuts Limited Edition Collection Based on Iconic 1971 Coca-Cola Ad
The 1971 Unity Collection is the latest iteration of a groovy partnership.
A Podcaster Takes a Look at His Lineage in This Emotional Short Film From Ancestry
Diversity, Equity and Inclusion
A new collaboration with the New York Times explores Black History year-round.