Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.
Brian Baumgartner Is the True Star of the Office in Ramp’s Super Bowl Ad
Brian Baumgartner, who played the Dunder Mifflin accountant Kevin Malone on the American version of The Office, is back in a cubicle in a Super Bowl ad for Ramp, but [...]
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Google’s Year in Search Captures 2025’s Curveballs, From Labubus to KPop Demon Hunters
Google is celebrating the biggest surprises of 2025 and the ways people are rethinking what is possible with its 15th annual Year in Search campaign.
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Apple Puts Accessibility Center Stage in a Joyful Campus Musical
Apple ad casts disabled students in a joyful campus musical.
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Bradley Cooper Keeps Fighting Uber Eats’ Football Conspiracy
Bradley Cooper won't give into Uber Eats' conspiracy that football was just invented to sell food.
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Amazon Casts Benedict Cumberbatch to Turn Absurd Reviews into Theater
Amazon enlisted Benedict Cumberbatch to deliver dramatic readings of its most absurd customer reviews for the second chapter of its “Five Star Theater” campaign.
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KFC Goes Full Hero Mode for Stranger Things’ Last Ride
An ad from KFC and Mother shows the chain's employees risking their lives to deliver food to the people of Hawkins, Indiana.
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Lego’s Holiday Ad Diverts a Tween from His Phone to Play
Lego’s holiday ad features an army of minifigures reminding a 12-year-old of the joy of play.
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Etsy’s Holiday Ads Prove the Best Gifts Make You Feel Seen
Etsy is continuing to position the customizable products shoppers can buy from crafters as a way to give a holiday gift that will make someone feel truly seen in a [...]
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Yahoo Turns the Dreaded ‘Reply All’ Into Halloween Horror
A common mistake has terrifying consequences in a new film from Yahoo’s in-house creative lab.
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Gushers Revives Its Fruitheads in a Body Horror Film With Bradley Whitford
Gushers and Imagine Entertainment tapped into nostalgia and the Halloween season by turning a '90s ad into real body horror.
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