Samantha Nelson
Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.
Dig Into This 19-Minute Record of Sizzling Bacon ‘Beats’ by Wright Brand
Brand Marketing
The brand and Ogilvy cooked up a meaty tune for TikTok and YouTube.
Patrón and Designer John Geiger to Launch a Streetwear Line on National Tequila Day
Brand Marketing
Heritage meets fashion in the spirit brand's latest artistic collaboration, which launches on National Tequila Day.
AccessiBe’s Galvanizing Campaign Calls for Better Web Accessibility
Brand Marketing
The ad goes on to note that millions of Americans with disabilities can’t use many websites to do basic tasks such as ordering food or applying for a job.
Absolut’s #MixResponsibly Campaign Honors the Reluctance to Resume Socializing
Absolut is also partnering with Pose star Mj Rodriguez and dating expert Serena Kerrigan to produce a limited-edition #MixResponsibly apparel collection featuring shirts, bucket hats and tanks.
The Newest Subaru is Too Big For its Ad Space in Clever Out-of-Home Campaign
Brand Marketing
Size matters in these ads created by agency Zulu Alpha Kilo.
Spike Lee Declares ‘Old Money Out’ in a Star-Studded Short Film for Coin Cloud
Brand Marketing
Lee directs and stars in “The Currency of Currency,” a two-minute film promoting digital currency machine operator Coin Cloud.
Clif Kid and Scary Mommy Inspire Families to Go on Summer Adventures
Snack brand enlists 12-year-old skateboarder Sky Brown to inspire children.
Phenomenal Launches Content-Driven Crown Month in Celebration of Black Hair
Diversity, Equity and Inclusion
The effort kicks off with a two-minute video titled ‘Own Your Crown’ created by Phenomenal Productions and video agency Hayden5.
The Africa Center’s First Campaign Pays Loving Tribute to Black Culture
Diversity, Equity and Inclusion
Working with Droga5, the nonprofit launched its first brand campaign with a minute-long short film titled 'Home Is Here.'
‘The Hug Project’ Connects Immunocompromised Loved Ones Through Wearable Technology
Brand Marketing
To ease the pain of prolonged isolation, wearable technology company CuteCircuit developed a shirt and an app that allows people to hug virtually.