Portrait of Samantha Nelson

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.

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Saks Off 5th Debuts Rewards Program in Ongoing Brand Revamp

Fashion & Apparel

The launch is part of a strategy to appeal to young shoppers.

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Tequila Cazadores Wants to Help You Catch Up on 100 Lost Celebrations in New Campaign

AdFreak

A new sweepstakes helps fans make up for time lost to the pandemic.

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AAPI Creative Spotlight: Susan Colby Is Smashing the Stigma of Age in Advertising

Creative

The founder of Grace Creative understands the consumer power of women over 50.

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Hinge Funds Aspiring Mental Health Professionals Who Want to Help Marginalized Communities

Health and Wellness

'Mental Health Advocates of Tomorrow' will help cover steep education costs for chosen winners.

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ALMA Turned an After-Game Interview Into a Viral Moment of Alzheimer’s Awareness

Ad of the Day

HOY Buenos Aires led an effort to immerse Argentinians in the reality of the disease.

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Will Arnett Adamantly Rejects the Future of Commerce in Ad for Digital Tools Platform

AdFreak

Commercetools and agency Walker Sands ask if legacy tech is holding you back.

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AAPI Creative Spotlight: Josh Paialii Is Ready to Inspire the Next Wave of Creative Storytellers

Creative

The group creative director intimately understands the power of culture nuance.

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Soccer Players Struggle on an Uneven Playing Field to Address Gender Inequality in Sports

Women in Sports

'The Unlevel Playing Field' represents institutional sexism in professional sports.

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Patrón Launches a New Shoe Collaboration Just in Time for Cinco de Mayo

Beer & Spirits

The brand reunites with John Geiger for new merch that celebrates its agave roots.

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Need to Tell a Co-Worker to Chill Out? Coors Light Has a Slide (and a Beer) for That

Beer & Spirits

The brand and Mischief @ No Fixed Address take on the challenges of working remotely.