Portrait of Samantha Nelson

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.

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Nostalgic Smokey Bear Campaign Celebrates the Impact of America’s Longest-Running PSA

PSAs: Public Service Announcement Campaigns

Smokey Bear, the longest-running PSA in American history, marks 80 years in a nostalgic campaign reflecting on its impact.

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McDonald’s Caters to Anime Fans by Bringing a Fictional Restaurant to Life

Food Industry News

McDonald’s is giving anime and manga fans the chance to visit fictional chain WcDonald’s with a campaign kicking off Feb. 26 in more than 30 markets around the world.

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Magnum’s Artsy Film Reimagines Ice Cream as a Winter Treat

Food Industry News

Ice cream sales typically plunge with the temperatures, but an artsy black-and-white film from Unilever’s Magnum and creative agency LOLA MullenLowe is encouraging consumers to use the treat as a [...]

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Coca-Cola and Time Out Made a Global Travel Guide Inspired by Cultural Moments

Food Industry News

Coca-Cola partnered with Time Out to produce an interactive map of food destinations.

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Dunkin’ and Ben Affleck Drop a Pop Banger After Super Bowl Ad

Super Bowl Commercials

This Valentine’s Day, Dunkin’ and Ben Affleck drop a single from the DunKings, who debuted in their Super Bowl ad.

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Ben Affleck Pursues His Pop Star Dreams in Likely Dunkin’ Super Bowl Collaboration

Super Bowl Commercials

Ben Affleck reprises his role as Dunkin' brand ambassador, but this time he'll stop at nothing to become a pop star. This is likely the start of a Super Bowl [...]

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Lay’s Made 8 ‘Groundhog Day’ Ads For a Time Loop Takeover Across ABC

Food Industry News

The work from Maximum Effort and Kimmelot represents a unique sponsorship deal with Disney Advertising.

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Apple’s Fantastical Chinese New Year Film Addresses Gen Z Insecurity

Technology

Apple’s seventh annual Chinese New Year ad is a magical tale about a girl who can shapeshift.

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Heinz Is Worth the Wait in This Understated Ode to Ketchup

Food Industry News

Heinz captures irrational love for the brand by demonstrating how long ketchup fans are willing to wait for their favorite condiment.

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Apple’s Comedic iPhone Ads Reassure Worried Parents

Technology

'Relax, It's iPhone' campaign fuses humor and music to spotlight device's features.