Samantha Nelson
Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.
How Nutter Butter Won Over Gen Z With an Absurdist Instagram Strategy
Nutter Butter's Instagram activity has been so offbeat that some fans thought it was a parody—but it's all part of a bigger strategy.
W+K Produced Documentary Angel Applicant Wins Top Prize at SXSW
W+K produced Angel Applicant, a 74-minute documentary that made its world premiere at South by Southwest on Monday and was awarded the festival’s Documentary Feature Jury Award.
Dove’s Latest Campaign Turns Its Back on TikTok’s Bold Glamour Filter
Dove is taking a stand against TikTok's new Bold Glamour filter and the unrealistic beauty standards it perpetuates in an influencer-led campaign from Ogilvy and DAVID.
Tightrope Walker Drinks a Cup of McCafé At Home at 7,316 Feet in Record Breaking Stunt
Alexander Schulz broke the record for highest slackline as part of a campaign celebrating the second year of a collaboration between Ronald McDonald House Charities and Keurig Dr Pepper’s McCafé [...]
Demons From Diablo IV Take Over a French Cathedral
A campaign from creative agency 72andSunny and their experiential production partner Wildlife is capturing the scale of the Diablo IV’s cosmic conflict by covering a deconsecrated gothic cathedral in France [...]
Chloe Fineman Plays a Vodka Seltzer Sommelier in Nütrl’s First National Campaign
The Martin Agency created the Anheuser-Busch brand's first national campaign.
RPA Journeys Through Santa Monica’s Black History With Unapologetic Walking Tour
Diversity, Equity and Inclusion
The QR-code based campaign by indie agency RPA finds joy in lost landmarks.
Dramatic Animal Welfare Institute Campaign Reveals the Truth About Shark Attacks
The effort from Tampa-based agency PPK urges a ban on shark fin soup.
This Campaign Reimagines a Romantic Landmark to Reflect Modern Love
Diversity, Equity and Inclusion
Digital wallet Yape and agency 121 Latam create an inclusive version of a 30-year-old sculpture.
Banker CIBC Doesn’t Want Couples to Sugarcoat Financial Discussions This Valentine’s Day
The campaign from Courage aims to combat one of the biggest relationship hurdles.