Portrait of Samantha Nelson

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.

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‘Our Stories Are Your Stories’ Campaign Puts Inclusive AAPI Community Front and Center

Creativity

A campaign in honor of Asian American and Pacific Islander Heritage Month is looking to combat rising anti-Asian racism by sharing the stories of Seattle's leaders and celebrities while encouraging [...]

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Vistaprint and Claima Stories Podcast Will Give $250,000 to BIPOC-led Businesses

Agencies

The partnership aims to help those disproportionately impacted by Covid-19.

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In New Balance’s Latest Star-Studded Campaign, Impatience Is a Virtue

Brand Marketing

VMLY&R spot features Sadio Mané, Jaden Smith, Kawhi Leonard and more.

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Reform Alliance and Droga5 Spotlight Unjust Probation Violations in Heartbreaking PSA

Creativity

'Give Life Back' looks at how small things can result in unfair punishments.

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Bubly’s Playful Campaign Offers Serious Support to LGBTQ+ Families

Diversity, Equity and Inclusion

With an illustrated book and a faux baby registry, the PepsiCo brand highlights the obstacles queer parents face.

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Morphe Cosmetics Debuts Limited Edition Collection Based on Iconic 1971 Coca-Cola Ad

Fashion & Apparel

The 1971 Unity Collection is the latest iteration of a groovy partnership.

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A Podcaster Takes a Look at His Lineage in This Emotional Short Film From Ancestry

Diversity, Equity and Inclusion

A new collaboration with the New York Times explores Black History year-round.