Adweek’s Social Media category covers a wide range of topics in the field—whether it’s new C-suite hires, where social platforms are spending their ad budgets or proposed changes from the FTC. This category also features Adweek’s Creator Visionary Award winners, honoring the creative minds that entertain us through social media.

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Tinder and Rival Apps Court Gen Z in the Age of Online Dating Fatigue

After defining the category, Tinder faces increasing competition and marketing challenges.

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Taco Bell’s Incoming CEO Sean Tresvant Talks Disruption and Leadership

On brand ethos and how he's preparing to step up in January at Brandweek.

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Genius Sports Brings Real-Time NFL Data to Snapchat Users Through AR Lenses

Verizon will sponsor the first augmented reality Lens.

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WhatsApp and Verizon Are Listening Closely to Underserved Consumers

The pair's top marketers on how value and functionality can cultivate brand.

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TikTok’s EU Changes Set to Impact Advertiser Experience

Advertising and creator agency execs react to the platform's new European compliance measures.

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Printers Aren’t Just for Work in Canon’s Home-Centric Ad

The tech manufacturer aims to appeal to EMEA hybrid workers with a personalized approach.

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Social Media Manager Burnout Is Nothing New But It’s Escalating

So, why are social media managers finally speaking up?

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Social Media Malpractice: Hijacking a Brand’s Social Account

Going rogue from a brand’s account is damaging to the trajectory of all social media managers.

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What the Next Short-Form App Will Have to Do to Match Twitter’s Star Power

Who will emerge victorious and strike the right balance of features and safety measures?

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The Influencer Scandal Flurry: What It Means for Crisis Comms’ Future

If you’re putting together the brand’s response after the media reaches out, you’re too late.

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Jacamo and LADbible Use Video, AR to Celebrate ‘Everyday Lads’

Shoppers can find co-branded products with augmented reality try-on through a TikTok shop.

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To Repair Brand Image in the Face of Climate Change, Fossil Fuel Companies Turn to Influencers

Can fossil fuel companies' social marketing win over climate-conscious Gen Z?

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Brands Face Threads Fatigue as App Loses Nearly 80% of Daily Active Users

Mark Zuckerberg announced new features arriving soon on Threads.

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The Brooklyn Dumpling Shop Isn’t Your Grandfather’s Automat—Nor Is Its Marketing

Resurrecting a forgotten concept to feed the TikTok generation.

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As Jobs Picture Improves, Indeed Adapts to the Way We Work

Cliona Hayes, director of global brand and advertising, on its new brand platform and international campaign.