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These Darkly Humorous Cold Brew Ads Star an Insightful (but Still Wild) Bear

When the social algorithm failed Wandering Bear, it turned to agency Supernatural for a new strategy.

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Instagram Really Said ‘Change Is the Only Constant’

Similar to your ex, Instagram didn't listen and is continuing to push video features, much to users' dismay.

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Social Publisher ATTN: Launches an In-House Creative Agency

The agency has hired 60 staff since January.

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Volkswagen’s Tiny Buzz Car Gears Up for UEFA Euro 2022 Final

The social media engagement campaign has built on the automaker's UEFA sponsorship deal.

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Once a Liability, the Rogue Social Media Manager Is Now an Advertising Strategy

Brands like Duolingo, Spindrift and Simulate are getting snarky and breaking the fourth wall on corporate social accounts.

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To Succeed on TikTok, Brands Must Become Publishers

Lyft gains traction after adopting this strategy alongside content studio Fallen Media.

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Lyft AOR Appointment Spurs Coolr’s US Expansion

The British social media agency will open in Los Angeles with the transportation app as its first U.S. client.

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In Gaming, Psychological Safety Measures Are Still Lacking

Community managers show up to work with the understanding that an unpopular game update or company decision exposes them to a risk of online abuse.

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How The Washington Post Topped 6 Million Instagram Followers

The account added 1.2 million followers in the last 12 months.

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Why Elon Musk Got Cold Feet About That Twitter Deal

Musk is no longer touting free speech vows—he's masking buyer’s remorse with bot issues.

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Hootsuite Rebrands for Renewed Visibility in Crowded Social Media SaaS Space

The platform embraces a starker version of its owl mascot.

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Twitter Makes a Play for Performance Ad Budgets and Indie Agencies

Twitter wants performance media to comprise 50% of its ad revenue.

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Horizon Media Acquires Digital Experience Agency in Push to Go Full-Service

First Tube strengthens Horizon's Web3 and virtual live event capabilities.

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How a Little Ditty Written as a Goof Became One of TikTok’s Biggest Hits

Thomas Hewitt Jones wrote the ditty as a goof. Now, it's a sensation.