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Horizon Media Acquires Digital Experience Agency in Push to Go Full-Service

First Tube strengthens Horizon's Web3 and virtual live event capabilities.

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How a Little Ditty Written as a Goof Became One of TikTok’s Biggest Hits

Thomas Hewitt Jones wrote the ditty as a goof. Now, it's a sensation.

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Customers Want Personal Advisors, Not Advertisers

Social media now transcends marketing: It’s the new search bar, the new storefront and the new help desk altogether.

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Young Influentials: Rod Thill Is Using TikTok to Discuss Mental Health

The Chicago native is normalizing the discussion of mental health one video at a time.

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Brands Need To Look Beyond Social To Engage With All Humans

Social media may be the ‘glam’ new(ish) kid on the block but not always the most efficient.

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O2’s Love Island Sponsorship Is an Experiment in Agile Marketing

Marketing director Simon Groves explains why telecom is betting big on unscripted reality TV.

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Why More Companies Are Opposing the Texas Social Media Law

Lobbyists fear that if the law is passed, advertisers will leave in droves.

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Here’s What Was Trending at Social Media Week 2022

The second annual Creator Visionary Awards also took place.

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How Dating App Lox Club Found the Perfect Match With TikTok

The dating startup's tongue-and-cheek TiKTok advertising strategy drove app downloads.

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What’s a WAGMI? A Marketer’s Guide to the Language of Web3

To enter Web3 communities, brands must understand the slang, platforms, content and trust that power them.

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Twitter Tightens Policy on Misinformation and False Reporting

Tweets that are determined to contain misinformation will not be pulled from the platform, but they will be blocked from algorithmic promotion.

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How a More Equitable Creator Economy Can Benefit Brands

The value of expanding beyond the top 12% of creators 

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From Influencer to Founder: Fireside Chat With Josh Ostrovsky

From memes to an empire, how ‘The Fat Jewish’ did it 

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Adweek Launches Creator Network to Support and Connect Ad Industry Social Experts

Those focused on marketing, advertising and media will collaborate and receive benefits.