These Darkly Humorous Cold Brew Ads Star an Insightful (but Still Wild) Bear
When the social algorithm failed Wandering Bear, it turned to agency Supernatural for a new strategy.
Instagram Really Said ‘Change Is the Only Constant’
Similar to your ex, Instagram didn't listen and is continuing to push video features, much to users' dismay.
Social Publisher ATTN: Launches an In-House Creative Agency
The agency has hired 60 staff since January.
Volkswagen’s Tiny Buzz Car Gears Up for UEFA Euro 2022 Final
The social media engagement campaign has built on the automaker's UEFA sponsorship deal.
Once a Liability, the Rogue Social Media Manager Is Now an Advertising Strategy
Brands like Duolingo, Spindrift and Simulate are getting snarky and breaking the fourth wall on corporate social accounts.
To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media.
Lyft AOR Appointment Spurs Coolr’s US Expansion
The British social media agency will open in Los Angeles with the transportation app as its first U.S. client.
In Gaming, Psychological Safety Measures Are Still Lacking
Community managers show up to work with the understanding that an unpopular game update or company decision exposes them to a risk of online abuse.
How The Washington Post Topped 6 Million Instagram Followers
The account added 1.2 million followers in the last 12 months.
Why Elon Musk Got Cold Feet About That Twitter Deal
Musk is no longer touting free speech vows—he's masking buyer’s remorse with bot issues.
Hootsuite Rebrands for Renewed Visibility in Crowded Social Media SaaS Space
The platform embraces a starker version of its owl mascot.
Marketing Morsels: Fake Thor Slings Old Spice, Dr. Umstick’s Ink and More
A sampling of the week's brand stunts.
Twitter Makes a Play for Performance Ad Budgets and Indie Agencies
Twitter wants performance media to comprise 50% of its ad revenue.
Horizon Media Acquires Digital Experience Agency in Push to Go Full-Service
First Tube strengthens Horizon's Web3 and virtual live event capabilities.
How a Little Ditty Written as a Goof Became One of TikTok’s Biggest Hits
Thomas Hewitt Jones wrote the ditty as a goof. Now, it's a sensation.