Horizon Media Acquires Digital Experience Agency in Push to Go Full-Service
First Tube strengthens Horizon's Web3 and virtual live event capabilities.
How a Little Ditty Written as a Goof Became One of TikTok’s Biggest Hits
Thomas Hewitt Jones wrote the ditty as a goof. Now, it's a sensation.
Marketing Morsels: Seinfeld vs Snyder’s, Dashmart’s Unrigged Claw Game and More
A sampling of this week's brand stunts.
Customers Want Personal Advisors, Not Advertisers
Social media now transcends marketing: It’s the new search bar, the new storefront and the new help desk altogether.
Young Influentials: Rod Thill Is Using TikTok to Discuss Mental Health
The Chicago native is normalizing the discussion of mental health one video at a time.
Brands Need To Look Beyond Social To Engage With All Humans
Social media may be the ‘glam’ new(ish) kid on the block but not always the most efficient.
O2’s Love Island Sponsorship Is an Experiment in Agile Marketing
Marketing director Simon Groves explains why telecom is betting big on unscripted reality TV.
Why More Companies Are Opposing the Texas Social Media Law
Lobbyists fear that if the law is passed, advertisers will leave in droves.
Here’s What Was Trending at Social Media Week 2022
The second annual Creator Visionary Awards also took place.
How Dating App Lox Club Found the Perfect Match With TikTok
The dating startup's tongue-and-cheek TiKTok advertising strategy drove app downloads.
What’s a WAGMI? A Marketer’s Guide to the Language of Web3
To enter Web3 communities, brands must understand the slang, platforms, content and trust that power them.
Twitter Tightens Policy on Misinformation and False Reporting
Tweets that are determined to contain misinformation will not be pulled from the platform, but they will be blocked from algorithmic promotion.
How a More Equitable Creator Economy Can Benefit Brands
The value of expanding beyond the top 12% of creators
From Influencer to Founder: Fireside Chat With Josh Ostrovsky
From memes to an empire, how ‘The Fat Jewish’ did it
Adweek Launches Creator Network to Support and Connect Ad Industry Social Experts
Those focused on marketing, advertising and media will collaborate and receive benefits.