Adweek’s Social Media category covers a wide range of topics in the field—whether it’s new C-suite hires, where social platforms are spending their ad budgets or proposed changes from the FTC. This category also features Adweek’s Creator Visionary Award winners, honoring the creative minds that entertain us through social media.

The Latest

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    A Meta-Morphosis: Frontier Foray and TikTok Block

    A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals [...]

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    When Everyone Has the Same Technology, What Sets Brands Apart?

    This post was created in partnership with Dash Social AI has made it easier for marketers to produce content at scale. The bigger challenge now is creating content that reflects [...]

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    Meta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns

    Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.

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    Nominations Open for 2027 ADWEEK Brand Genius Creators

    ADWEEK’s Brand Genius Creators, a spinoff of our decorated Brand Genius program, recognizes standout social media creators who are shaping the future of brand communication. These individuals are not only [...]

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    ADWEEK Launches Inaugural Creator Economy Power List

    ADWEEK has launched and is now accepting entries for the 2026 Creator Economy Power List, honoring the executives building the business behind the creator boom. While the creators themselves normally [...]

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    Social Agency SAMY Buys Influencer Shop Get Engaged in Low Nine-Figure Deal

    The cash-and-equity tie-up will provide the global agency with a U.S. base whose clients include DoorDash, Sephora and Raising Cane's.

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    The Great Brand Secret: Know Exactly Who You Are ft. Snap CMO Grace Kao

    Why Snap is betting on real connection over passive scrolling.

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    A Social Commerce Playbook for the AI Era

    This post was created in partnership with TikTok Social media still has the power to reach consumers, but how it’s used along the purchase journey is changing, and brands must [...]

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    AI Is Changing How Marketers Respond to Social Signals

    This post was created in partnership with Hootsuite Social signals are scattered across a fragmented media landscape, and the brands that win know how to find them—and put them to [...]

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    How Brands Can Keep Up With the Speed of Culture

    This post was created in partnership with Collectively Brands that can capitalize on cultural moments will find new ways to engage consumers, but how can they keep up while also [...]

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    Viewing Social Media as an Extension of Human Instinct

    This post was created in partnership with Viral Nation While social media is constantly evolving, human nature hasn’t changed in millions of years. During a Brandweek 2026 session co-hosted by [...]

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    Amazon Locks Out Meta’s Muse in Agentic Shopping Standoff

    Amazon says Meta never disclosed that Muse would shop its store, and that the agent captures customer credentials without identifying itself.

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    Kim Gravel Wants to Make Live Selling the New Appointment TV

    The QVC host and entrepreneur is launching her own platform.

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