Tinder and Rival Apps Court Gen Z in the Age of Online Dating Fatigue
After defining the category, Tinder faces increasing competition and marketing challenges.
Taco Bell’s Incoming CEO Sean Tresvant Talks Disruption and Leadership
On brand ethos and how he's preparing to step up in January at Brandweek.
Genius Sports Brings Real-Time NFL Data to Snapchat Users Through AR Lenses
Verizon will sponsor the first augmented reality Lens.
WhatsApp and Verizon Are Listening Closely to Underserved Consumers
The pair's top marketers on how value and functionality can cultivate brand.
TikTok’s EU Changes Set to Impact Advertiser Experience
Advertising and creator agency execs react to the platform's new European compliance measures.
Printers Aren’t Just for Work in Canon’s Home-Centric Ad
The tech manufacturer aims to appeal to EMEA hybrid workers with a personalized approach.
Social Media Manager Burnout Is Nothing New But It’s Escalating
So, why are social media managers finally speaking up?
Social Media Malpractice: Hijacking a Brand’s Social Account
Going rogue from a brand’s account is damaging to the trajectory of all social media managers.
What the Next Short-Form App Will Have to Do to Match Twitter’s Star Power
Who will emerge victorious and strike the right balance of features and safety measures?
The Influencer Scandal Flurry: What It Means for Crisis Comms’ Future
If you’re putting together the brand’s response after the media reaches out, you’re too late.
Jacamo and LADbible Use Video, AR to Celebrate ‘Everyday Lads’
Shoppers can find co-branded products with augmented reality try-on through a TikTok shop.
To Repair Brand Image in the Face of Climate Change, Fossil Fuel Companies Turn to Influencers
Can fossil fuel companies' social marketing win over climate-conscious Gen Z?
Brands Face Threads Fatigue as App Loses Nearly 80% of Daily Active Users
Mark Zuckerberg announced new features arriving soon on Threads.
The Brooklyn Dumpling Shop Isn’t Your Grandfather’s Automat—Nor Is Its Marketing
Resurrecting a forgotten concept to feed the TikTok generation.
As Jobs Picture Improves, Indeed Adapts to the Way We Work
Cliona Hayes, director of global brand and advertising, on its new brand platform and international campaign.