Social Agency SAMY Buys Influencer Shop Get Engaged in Low Nine-Figure Deal

The cash-and-equity tie-up will provide the global agency with a U.S. base whose clients include DoorDash, Sephora and Raising Cane's

Behind, from left: Get Engaged cofounders Alex Dermer, Cam Fordham, and Ben Hiott. In front, from left: SAMY cofounders Marta Nicolás and Patricia Ratia.

The Madrid-based social media agency SAMY on Tuesday acquired Get Engaged, a U.S. social and influencer marketing agency, according to Get Engaged co-founder Alex Dermer.

The founders declined to disclose financial details, although they will keep “meaningful ownership” in the combined business, Dermer said.

The cash-and-equity deal is valued in the low nine figures, according to a person familiar with the matter.

“We understand culture, how content moves across the internet, and what’s likely to work or fall flat,” Dermer said. “Pairing that instinct with SAMY’s data, technology, and global reach gives us more ways to find wins and create moments for our clients.”