Lauren Johnson is Adweek's deputy editor of commerce, where she runs Adweek's retail and influencer marketing coverage. Before joining Adweek in 2024, she was an advertising reporter at Business Insider for six years and previously covered technology for Adweek.
How Grocery Chain 99 Ranch Market Is Expanding Amid a Growth in Asian Cuisine
A cookbook and new stores honor the brand's heritage while appealing to new customers.
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ADWEEK Commerce Advantage: Amazon’s AI-Driven Future Leaves Some Buyers Wary of Losing Control
Concerns about black-box platforms come as more advertisers use AI tools.
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MSQ Group Acquires January Digital to Build Out Media Offerings
The deal completes the U.K. firm's big U.S. expansion plan.
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Advertisers Can Directly Influence Amazon’s Alexa Responses
In May, Amazon rewired its AI assistant with Alexa for Shopping and Alexa+. Now, advertisers can take more control of the new, AI-driven experience. At Amazon’s annual UnBoxed advertising event [...]
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Amazon Rebuilds Its Ad Platform Around AI Agents
Goodbye Amazon Ad Console, hello Amazon Ads Agent.
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McDonald’s Wants to Build a $1 Billion Ad Business
The fast-food giant is selling ads in its app and on kiosks.
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Best Buy Is Selling Amazon Fire TV Streaming Ads
Plus, more in-store ads are coming.
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Direct-to-Consumer Brands Rebuild Their Playbooks Around Retailers
Gone are the days when DTCs went it alone. Survival today is about clawing for shelf space at Walmart, Target, and other brick-and-mortar stores.
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How Coleman Turned a Fake AI Product Into a Marketing Win
The outdoor brand created a social and ecommerce campaign around a lazy river.
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Adtech Vet Todd Parsons Named CEO of Blackstone-Owned Insights Firm
The former Criteo exec wants to use AI to change market research.
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