Portrait of Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering digital marketing trends, social platforms, ad tech and emerging tech.

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How to Land a Job at an Ad-Tech Firm

Performance Marketing

The Trade Desk's Tammy Tolgo helps recent college grads get in the door.

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With Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing

Performance Marketing

The widespread rollout should increase connection speeds by up to 10 times.

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Foursquare’s New In-House Agency Will Crank Out Location-Based Mobile Creative for Brands

Performance Marketing

Sixteen by Foursquare aims to blend art and science.

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Spotify’s New Free Streaming App Could Give Advertisers Better Targeting and More Insights

Performance Marketing

The redesigned version includes personalization and data-saving features.

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How Frontier Communications Added $4 Million in Revenue With Direct Mail

Performance Marketing

The telecommunications company is doubling down on data.

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Dow Jones Media Group Is Experimenting With a Blockchain Platform That Wants to Wipe Out the Ad-Tech Industry

Performance Marketing

Brave browser will reward readers for engaging with content

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The Retail Industry Is Focusing on Customer Experience and Convenience to Win in Ecommerce

Performance Marketing

Digital brands have been effective at understanding and messaging their consumers.

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Johnson & Johnson Is Using Pollen Data to Push Into Voice-Based Marketing

Performance Marketing

Brand goes all-in on third-party stats.

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These 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR

Performance Marketing

A new consortium for Europe’s upcoming regulation.

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How One Location-Based Data Firm Is Preparing for GDPR

Performance Marketing

European-collected stats are getting wiped and rebuilt.

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