How to Land a Job at an Ad-Tech Firm

Tammy Tolgo helps recent college grads get in the door

At an ad-tech firm, new grads will get to work with big brands and agencies, but they’ll also help power the pipes that make digital ads work. Getty Images

Every year, thousands of recent college graduates go to creative and elaborate lengths to get a foot in the door at agencies and tech companies, hoping to work for big, consumer-facing brands. But the ad-tech firms operating the technology that fuels digital advertising itself also must compete to win over college students.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.