Michelob Ultra’s ‘Courtside’ Snags Platinum Honor During 2022 OBIE Awards
Plus, the complete list of this years Gold and Craft winners.
AAPI Creative Spotlight: Vikas Bhalla Loves the Classics While Looking Toward the Future
Inspired by a timeless billboard, the creative director realized his passion from a young age.
How an ‘Anti-Billboard Approach’ Is Helping Sports Teams Stand Out Outdoors
Muros and its artists give fans an authentic local connection to their teams.
How Prime Video Used 500 Drones For a Crowd to Perform Karaoke in Rome
The stunt was performed in Rome to promote the release of Laura Pausini - Piacere di conoscerti.
Power to Amaze: 3D Outdoor Advertising Finally Comes of Age
Brands look to get on board with the anamorphic trend that's captivating audiences.
This Giant Billboard ‘Pees’ on People to Break Incontinence Taboos
Femtech brand Elvie uses a visual stunt to break taboos around incontinence
Hollywood’s Hottest Red Carpet Couple? Take-Out and Movies
“For Your Consumption" parodies well-known genres like Westerns and action flicks with artfully designed posters of movies that don’t exist.
France’s Budget Train Service Has Hijacked Ski Resort Webcams
Ouigo (the low-cost offer from France’s state-run railway network SNCF) has hijacked the web cams pointed at the l'Alpe d'Huez and Les Contamines resorts.
BBC’s Billboard Is Made Out of Real Pagers to Embody Doctors’ Stress
BBC installed a billboard comprised of more than 300 pagers that show chaotic doctors' lives.
Greenpeace Opened a Vintage Pop-up Store with Plastic Products That Have Lasted Decades
Greenpeace opened a pop-up store displaying durable plastic products to highlight pollution crisis.
JCDecaux Results Show Recovery of Confidence in Out of Home
The world's largest outdoor media company saw revenue for the year increase by 18.7% buoyed by digital spend.
Twitter Kicks Off Out-of-Home Campaign Featuring Celebrities’ Affirmation Tweets
Billboards were unveiled in eight cities.
The Flu Campaign That Literally Sneezes on its Audience
'The Big Sneeze' is an interactive campaign, funded by AstraZeneca and created by healthcare advertising agency 21Grams.
As Out of Home Recovers, OAAA Builds Up Leadership Team
The new executives are expected to expand the trade group's data and creative capabilities.
Hear Insights From Adweek’s Elevate: Out of Home Event
Marketers gathered to discuss the future of OOH advertising.