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Artsy’s OOH Displays Spotlight Black Joy in Black History Month Campaign

The online art marketplace showcases positive images of community and relaxation.

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QR Codes Are Key to Connecting With Customers in a Pandemic

The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.

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With These Striking Ads, McDonald’s Again Proves It Doesn’t Even Need to Say Its Name

Using little more than half a logo, Leo Burnett highlights home delivery.

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This Relatable Kit Kat Ad, While Unofficial, Is a Master Class in the Power of Simplicity

Creative strategist Sam Hennig designed the ad on spec, and the brand loved it.

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Crowdfunded OOH Campaign Draws Attention to the #FreeBritney Movement

Out of Home

AdQuick is taking the social conversation focused on pop star’s conservatorship offline.

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Study: 6 Consumer Habits That Will Boost OOH Impact in 2021

Out of Home

Out of Home Advertising Association of America and Harris Poll data shows increased response to outdoor messaging.

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The BBC Set Fire to Its Own Billboard for ‘A Perfect Planet,’ Highlighting Deforestation

To promote series A Perfect Planet, BBC Creative had its own ad go up in flames.

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This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl

The Big Game

GameDay’s mobile retargeting strategy helps target key audiences and drives online conversions.

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How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?

Lower attendance means Tampa Bay's Big Game could look different.

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Playful Ad Bids Farewell to 2020 With Copy That’s Only Readable in Your Rearview Mirror

Playful spot by British internet and mobile provider Plusnet was created by agency Karmarama.

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Twitter Billboards Show We Coped With the Horrors of 2020 by Tweeting About It

Dionne Warwick, naturally, is front and center in the year-end OOH campaign.

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How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side

Comedian Jerry Seinfeld’s widely discussed New York Times op-ed rebutting those who think New York is “dead” continues to get noticed months after it was published—not on social media, but [...]

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Heineken Creates an Interactive 3D Billboard That Doubles as a Bar

Publicis stunt for Heineken 0.0 invited drivers to pull over and grab an alcohol-free beer in Brazil.

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Only 1.6% of London’s Historic Plaques Celebrate Black Pioneers. A Campaign Aims to Fill the Gap

LONDON—There are more than 900 circular blue plaques on buildings around England’s capital city, each of them bearing the name of an exceptional person who lived or worked there in [...]

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How Out-of-Home Advertising Stood Out During the Pandemic

Proving effectiveness will be increasingly important as CMOs are under more pressure than ever to demonstrate ROI on marketing investments.