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These Ads Don’t Tell You What They’re Selling, and Business Is Booming

How Smarty Plants is cleverly sidestepping cannabis ad restrictions while building a brand.

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Advertising Veterans Call for Marketers to Be More Vocal Against Rising Antisemitism

Brands and agencies must support their Jewish colleagues and neighbors, say 3 advocates

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Breastfeeding Moms Declare Independence From Archaic Ideology in Willow’s First Campaign

As advertising gets incrementally more progressive, fitting depictions of motherhood—breastfeeding, in particular—remain a hotly debated subject within the industry. Brands have been especially slow to include breastfeeding images over the [...]

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Kinetic France and Hivestack Partnership to Programmatically Serve 15,000 Sites

Kinetic France and Hivestack create partnership that will run through Kinetic subsidiary Screenbase.

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This Out-of-Home Campaign Wants to Make You Think About How You’re Feeling

Lifestyle brand Madhappy's first out-of-home campaign ran during Mental Health Awareness Month.

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Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back

The company is using its identity graph and layering in first-party data from its ConnectID.

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Out-of-Home Ads Shift From Exposure to Impressions-Based Measurements

The goal is to provide forecast and “reconciled-as-delivered” daily impressions.

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With Cookies Off the Menu, Seamless Delivers Out-of-Home With First-Party Data

Food delivery apps face post-pandemic shake-up

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The UK Is Poised to See a Massive Wave of Ad Spend

Between reports on Q1 and forecasts for the rest of 2021, recovery looks to be swift.

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This Poster Campaign Turned Real Local Shopkeepers Into Cinematic Heroes

Out of Home

Campaign by agency Hungry and Foolish celebrates the resilience of small business owners.

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‘Vegas Is Back’—According to Clear Channel Outdoor’s New Massive Digital Displays

In terms of advertisers, Levi said the focus will be on spirits/beverage brands, social media, tech, entertainment and retail categories, “which are integrating these displays into their plans.”

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This CBD Brand Bought 54 Outdoor Ads for a Drink It’s Not Allowed to Advertise or Sell

YSUB hopes to urge a conversation about Finland's "unclear" cannabis laws.

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Uber’s Digital Ad Displays Are Coming to New York City Yellow Cabs

The Adomni-powered screens are active in five other markets.

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OLLY’s Pandemic Pivot Led to a Sell-Out First Month

The company is educating consumers—frequently millennials—about their line of vitamins and how they’re relevant to them.

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7-Eleven Sells Limited-Edition Pajamas to Promote All-Day Breakfast

The popular convenience store in Sweden is advertising a line of branded sleepwear.