These Ads Don’t Tell You What They’re Selling, and Business Is Booming
How Smarty Plants is cleverly sidestepping cannabis ad restrictions while building a brand.
Advertising Veterans Call for Marketers to Be More Vocal Against Rising Antisemitism
Brands and agencies must support their Jewish colleagues and neighbors, say 3 advocates
Breastfeeding Moms Declare Independence From Archaic Ideology in Willow’s First Campaign
As advertising gets incrementally more progressive, fitting depictions of motherhood—breastfeeding, in particular—remain a hotly debated subject within the industry. Brands have been especially slow to include breastfeeding images over the [...]
Kinetic France and Hivestack Partnership to Programmatically Serve 15,000 Sites
Kinetic France and Hivestack create partnership that will run through Kinetic subsidiary Screenbase.
This Out-of-Home Campaign Wants to Make You Think About How You’re Feeling
Lifestyle brand Madhappy's first out-of-home campaign ran during Mental Health Awareness Month.
Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back
The company is using its identity graph and layering in first-party data from its ConnectID.
Out-of-Home Ads Shift From Exposure to Impressions-Based Measurements
The goal is to provide forecast and “reconciled-as-delivered” daily impressions.
With Cookies Off the Menu, Seamless Delivers Out-of-Home With First-Party Data
Food delivery apps face post-pandemic shake-up
The UK Is Poised to See a Massive Wave of Ad Spend
Between reports on Q1 and forecasts for the rest of 2021, recovery looks to be swift.
This Poster Campaign Turned Real Local Shopkeepers Into Cinematic Heroes
Campaign by agency Hungry and Foolish celebrates the resilience of small business owners.
‘Vegas Is Back’—According to Clear Channel Outdoor’s New Massive Digital Displays
In terms of advertisers, Levi said the focus will be on spirits/beverage brands, social media, tech, entertainment and retail categories, “which are integrating these displays into their plans.”
This CBD Brand Bought 54 Outdoor Ads for a Drink It’s Not Allowed to Advertise or Sell
YSUB hopes to urge a conversation about Finland's "unclear" cannabis laws.
Uber’s Digital Ad Displays Are Coming to New York City Yellow Cabs
The Adomni-powered screens are active in five other markets.
OLLY’s Pandemic Pivot Led to a Sell-Out First Month
The company is educating consumers—frequently millennials—about their line of vitamins and how they’re relevant to them.
7-Eleven Sells Limited-Edition Pajamas to Promote All-Day Breakfast
The popular convenience store in Sweden is advertising a line of branded sleepwear.