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The Flu Campaign That Literally Sneezes on its Audience

'The Big Sneeze' is an interactive campaign, funded by AstraZeneca and created by healthcare advertising agency 21Grams.

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As Out of Home Recovers, OAAA Builds Up Leadership Team

The new executives are expected to expand the trade group's data and creative capabilities.

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Hear Insights From Adweek’s Elevate: Out of Home Event

Marketers gathered to discuss the future of OOH advertising.

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Place Exchange Gets Inside Uber OOH as Riders Return

The deal comes as the industry has continued to point to signs of a comeback after last year’s spending in the category dropped by 29%.

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A Christmas Campaign in London Centers Colorblind Consumers

Enchroma, which produces glasses for color blindness, releases Christmas poster campaign in London.

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Prime Video’s Giant Anamorphic Billboards for Wheel of Time Literally Pop

Promotion for the new Prime series will also include a live battle scene in Times Square.

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To Find Success, Look at Any Brief as an Opportunity to Push

Traeger Grills uses out of home to celebrate farm-to-table cooking.

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The Winning Secrets to Successful Out-of-Home Advertising

Authentic connections drove success for Volvo and Colossal Media’s OOH campaign.

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Sexual Wellness Brand Dame Settles Lawsuit With MTA, Debuts First Subway Campaign

3-year legal battle ends with 'Get In Touch' ads, though the future for the category is uncertain.

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‘Out of Home Is a Great PR Opportunity’—BBC Creative Chief on the Art of Outdoor Ads

At Adweek's Elevate Out of Home summit, James Cross explains the importance of prompting discussions with show-stopping creative work.

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How Apple’s ‘Ridiculously Simple’ Idea Became the Enduring ‘Shot on iPhone’ Campaign

The brand's marketing communications vp, Tor Myhren, shares the insights behind its success.

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Discover the 15 Campaigns Honored in Adweek’s 2021 Out-of-Home Impact Awards

Out-of-home advertising is rebounding as we slowly transition to a more open world.

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The Campaign Blocking Brands’ Greenwashing Ads During Global Climate Summit COP26

The campaign was initially devised to prevent big brands targeting messages to delegates.

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Prada Dresses European Buildings to Promote Latest Collection

The Italian luxury fashion brand has turned to 'dressing' some of the most iconic buildings across European cities.