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Out of Home’s Moment of ‘Resilience, Reinvention and Revitalization’

Out of Home

The global OOH industry has demonstrated tremendous resilience, reinvention and now, strong revitalization.

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Apple’s New ‘Shot on iPhone’ Ads Want You to Take Pet Portraits Like a Pro

Out of Home

Photographer Jason Nocito will even lead a virtual class on the topic for the brand.

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Durex Billboards Celebrate Sexual Freedom After Lockdown

Out of Home

The brand’s latest ad recalls a campaign it ran during the U.K.’s first national lockdown entitled, “Let’s not go back to normal.”

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OOH Ad Platform Receives $30 Million in Series B Funding From Lamar Advertising

Out of Home

The infusion of cash is another sign the market is returning as the public emerges from the pandemic.

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Place Exchange Raises $20 Million to Support Spinoff From Intersection

Programmatic

“Programmatic out of home is now reaching a tipping point, and as it scales into the mainstream, we believe it is critically important to have open supply-side platforms that are [...]

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You Can Watch Blue Origin’s Space Launch Live on a Billboard in Times Square

Out of Home

Branded Cities will broadcast the historic event outside in Las Vegas and Toronto, too.

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Why OOH Is Essential for Ad Strategies in 2021 as Brands Recover From the Pandemic

OOH screens promote the promise of new adventures.

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Amazon Prime Imagines a Dystopian Future When Earth is at War With Aliens

The sci-fi movie tells the story of a group of time travelers who arrive from the year 2051 to issue a warning about a global alien war.

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The Newest Subaru is Too Big For its Ad Space in Clever Out-of-Home Campaign

Automotive

Size matters in these ads created by agency Zulu Alpha Kilo.

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Why Apple’s IDFA Update Is Great for Out-of-Home Advertising

With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned.

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DTC, Back-to-School Brands Are Propelling Comeback of Outdoor Ads

“Buying OOH earlier this year was like investing early in a hot stock,” Rappaport said. “You just didn’t want to miss it—and now if you’ve waited… well, you just have [...]

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Charity Lights up Paris Billboards at Night to Help Women Feel Safer on the Streets

A pre-covid study from France’s National Observatory of Crime and Criminal Justice found 28% of women and gender minorities refuse to go out alone at night.

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A Racial Justice Organization Is Using Billboards to Continue Fighting Against Racism

Color of Change is promoting its 'Until Justice Is Real' site across 9 U.S. cities.

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New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease

NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign—its largest ever—to [...]

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These Clever Billboards Are at Dog-Eye Level to Promote Jinx’s First Deal With Target

Jinx dog food began its life as an exclusively direct-to-consumer brand, launching just before the pandemic in early 2020 and growing rapidly since, with 40% month-over-month increases in its sales [...]