Twitter Kicks Off Out-of-Home Campaign Featuring Celebrities’ Affirmation Tweets
Billboards were unveiled in eight cities.
The Flu Campaign That Literally Sneezes on its Audience
'The Big Sneeze' is an interactive campaign, funded by AstraZeneca and created by healthcare advertising agency 21Grams.
As Out of Home Recovers, OAAA Builds Up Leadership Team
The new executives are expected to expand the trade group's data and creative capabilities.
Hear Insights From Adweek’s Elevate: Out of Home Event
Marketers gathered to discuss the future of OOH advertising.
Place Exchange Gets Inside Uber OOH as Riders Return
The deal comes as the industry has continued to point to signs of a comeback after last year’s spending in the category dropped by 29%.
A Christmas Campaign in London Centers Colorblind Consumers
Enchroma, which produces glasses for color blindness, releases Christmas poster campaign in London.
Prime Video’s Giant Anamorphic Billboards for Wheel of Time Literally Pop
Promotion for the new Prime series will also include a live battle scene in Times Square.
To Find Success, Look at Any Brief as an Opportunity to Push
Traeger Grills uses out of home to celebrate farm-to-table cooking.
The Winning Secrets to Successful Out-of-Home Advertising
Authentic connections drove success for Volvo and Colossal Media’s OOH campaign.
Sexual Wellness Brand Dame Settles Lawsuit With MTA, Debuts First Subway Campaign
3-year legal battle ends with 'Get In Touch' ads, though the future for the category is uncertain.
‘Out of Home Is a Great PR Opportunity’—BBC Creative Chief on the Art of Outdoor Ads
At Adweek's Elevate Out of Home summit, James Cross explains the importance of prompting discussions with show-stopping creative work.
How Apple’s ‘Ridiculously Simple’ Idea Became the Enduring ‘Shot on iPhone’ Campaign
The brand's marketing communications vp, Tor Myhren, shares the insights behind its success.
Discover the 15 Campaigns Honored in Adweek’s 2021 Out-of-Home Impact Awards
Out-of-home advertising is rebounding as we slowly transition to a more open world.
The Campaign Blocking Brands’ Greenwashing Ads During Global Climate Summit COP26
The campaign was initially devised to prevent big brands targeting messages to delegates.
Prada Dresses European Buildings to Promote Latest Collection
The Italian luxury fashion brand has turned to 'dressing' some of the most iconic buildings across European cities.