Billboards, flashing lights, signs, and outdoor media: these are just a few examples of out-of-home advertising possibilities. As of late, out-of-home advertising—any type of media advertising we experience outside our actual homes, like on the street, for example—is making a huge comeback. Experiencing outdoor media can connect your brands with different audiences and expose you to a whole new demographic. As media continues to develop online and social campaigns increase in popularity, out-of-home marketing is still a viable and significant way of reaching people. It’s not always just about clicks. Read on to learn more about out-of-home advertising, and the best ways to implement it.
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Michelob Ultra’s ‘Courtside’ Snags Platinum Honor During 2022 OBIE Awards

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AAPI Creative Spotlight: Vikas Bhalla Loves the Classics While Looking Toward the Future

Inspired by a timeless billboard, the creative director realized his passion from a young age.

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How an ‘Anti-Billboard Approach’ Is Helping Sports Teams Stand Out Outdoors

Muros and its artists give fans an authentic local connection to their teams.

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How Prime Video Used 500 Drones For a Crowd to Perform Karaoke in Rome

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Power to Amaze: 3D Outdoor Advertising Finally Comes of Age

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This Giant Billboard ‘Pees’ on People to Break Incontinence Taboos

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Hollywood’s Hottest Red Carpet Couple? Take-Out and Movies

“For Your Consumption" parodies well-known genres like Westerns and action flicks with artfully designed posters of movies that don’t exist.

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France’s Budget Train Service Has Hijacked Ski Resort Webcams

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BBC’s Billboard Is Made Out of Real Pagers to Embody Doctors’ Stress

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Greenpeace Opened a Vintage Pop-up Store with Plastic Products That Have Lasted Decades

Greenpeace opened a pop-up store displaying durable plastic products to highlight pollution crisis.

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JCDecaux Results Show Recovery of Confidence in Out of Home

The world's largest outdoor media company saw revenue for the year increase by 18.7% buoyed by digital spend.

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The Flu Campaign That Literally Sneezes on its Audience

'The Big Sneeze' is an interactive campaign, funded by AstraZeneca and created by healthcare advertising agency 21Grams.

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As Out of Home Recovers, OAAA Builds Up Leadership Team

The new executives are expected to expand the trade group's data and creative capabilities.

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Hear Insights From Adweek’s Elevate: Out of Home Event

Marketers gathered to discuss the future of OOH advertising.

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