Uber’s Digital Ad Displays Are Coming to New York City Yellow Cabs
The Adomni-powered screens are active in five other markets.
OLLY’s Pandemic Pivot Led to a Sell-Out First Month
The company is educating consumers—frequently millennials—about their line of vitamins and how they’re relevant to them.
7-Eleven Sells Limited-Edition Pajamas to Promote All-Day Breakfast
The popular convenience store in Sweden is advertising a line of branded sleepwear.
Captivate Brings ‘Women in Business’ Series to 12,000 Screens Across North America
It's part of the location-based digital video network's Women's History Month initiative.
Artsy’s OOH Displays Spotlight Black Joy in Black History Month Campaign
The online art marketplace showcases positive images of community and relaxation.
QR Codes Are Key to Connecting With Customers in a Pandemic
The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.
With These Striking Ads, McDonald’s Again Proves It Doesn’t Even Need to Say Its Name
Using little more than half a logo, Leo Burnett highlights home delivery.
This Relatable Kit Kat Ad, While Unofficial, Is a Master Class in the Power of Simplicity
Creative strategist Sam Hennig designed the ad on spec, and the brand loved it.
Crowdfunded OOH Campaign Draws Attention to the #FreeBritney Movement
AdQuick is taking the social conversation focused on pop star’s conservatorship offline.
Study: 6 Consumer Habits That Will Boost OOH Impact in 2021
Out of Home Advertising Association of America and Harris Poll data shows increased response to outdoor messaging.
The BBC Set Fire to Its Own Billboard for ‘A Perfect Planet,’ Highlighting Deforestation
To promote series A Perfect Planet, BBC Creative had its own ad go up in flames.
This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl
GameDay’s mobile retargeting strategy helps target key audiences and drives online conversions.
How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?
Lower attendance means Tampa Bay's Big Game could look different.
Playful Ad Bids Farewell to 2020 With Copy That’s Only Readable in Your Rearview Mirror
Playful spot by British internet and mobile provider Plusnet was created by agency Karmarama.
Twitter Billboards Show We Coped With the Horrors of 2020 by Tweeting About It
Dionne Warwick, naturally, is front and center in the year-end OOH campaign.