Read the most impactful out-of-home advertising news at Adweek. Find in-depth analysis and expert insights on OOH advertising trends shaping our future.

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Physical Retail Is the New TV

We are one step closer to the in-store equivalent of Nielsen TV ratings.

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Magnum’s Artsy Film Reimagines Ice Cream as a Winter Treat

Ice cream sales typically plunge with the temperatures, but an artsy black-and-white film from Unilever’s Magnum and creative agency LOLA MullenLowe is encouraging consumers to use the treat as a [...]

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The Out-of-Home Advertising Recovery Has Not Been Equal

OOH has surpassed pre-pandemic highs, recovering from a 30% dip.

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Apple’s New ‘Shot on iPhone’ Ads Capture Ridiculously Cute Baby Faces

Apple captured the expressions of babies as it continues the long-running and celebrated "Shot on iPhone" campaign.

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These Provocative Ads Highlight the Choice Many Women Still Lack in a Sea of Options

A provocative campaign from MSI Reproductive Choices and Uncommon Creative Studio highlights the lack of choices many women have when it comes to their own bodies.

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Ben & Jerry’s and Ava DuVernay Want You to Read Banned Books

OOH campaign features the art of Nikkolas Smith promoting DuVernay's new film Origin.

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A Giant Disco Ball and Shoes Filled With Champagne Hype: Inside the F1 Las Vegas Grand Prix

Heineken, T-Mobile and other sponsors are going all out for the race.

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Why Copacino Fujikado Held a Seattle Sendoff for Megan Rapinoe

The Seattle creative outfit brought a billboard and held a party before her last home game with a message that's followed the retiring OL Reign legend to the NWSL Championship.

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Salma Hayek Crashes a Dinner Party in Kahlúa’s Melodramatic Campaign

Kahlúa's ads starring Salma Hayek assure viewers they can enjoy coffee-based cocktails at home.

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How WhistlePig, Kia and Comcast Are Using Solar Panels as Billboards

Sistine Solar's custom-printed film turns solar panels into ad space.

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Coca-Cola Uses AI to Put an Artistic Spin on QR Codes

Coca-Cola used AI to design upgraded QR codes based on scenes from a music video.

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Morgan Stanley’s US Open Campaign Backs Next Generation of Women Tennis Players

Morgan Stanley's campaign for the U.S. Open spotlights its partnership with the Women’s Tennis Association.

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Unpacking the Legacy of Antique Ad Signage

These signs influenced advertising trends for generations, and their enduring appeal is evident today in the businesses that continue to honor and display them.

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Brands Beneath the Stars: Marketers Help to Reinvent the Drive-In

The modern-day outdoor theater presents unique opportunities for experiential and out-of-home marketing.

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Pepsi Reveals Its Logo Hidden in Rum Labels to Reclaim Its Place At the Bar

August is National Rum Month, and a new campaign uses the occasion to position Pepsi as the cola of choice to drink with the spirit.