Billboards, flashing lights, signs and outdoor media: These are just a few examples of out-of-home advertising possibilities. As of late, out-of-home advertising—any type of media advertising we experience outside our actual homes, like on the street, for example—is making a huge comeback. Outdoor media can connect your brands with different audiences and expose you to a whole new demographic. As media continues to develop online and social campaigns increase in popularity, out-of-home marketing is still a viable and significant way of reaching people. It’s not always just about clicks. Read on to learn more about out-of-home advertising and the best ways to implement it.
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Programmatic Advertising Comes to the New York Subway

The move from selling ads directly has attracted more advertisers.

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Lego DreamZzz Big With 3D Billboards Where Fantasy Enters the Real World

The anamorphic 3D ads reflect the plot of a new YouTube series.

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This Bombas Campaign Targets Those Who Were Conditioned to Look Away

Bombas' latest campaign challenges attitudes around homelessness

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How KFC Canada Quickly Reclaimed the Chicken Narrative During McDonald’s Chicken Big Mac Debut

With a simple 'fix,' AOR Courage's reactive campaign turned up the heat on social media and OOH.

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Tinder ‘Swipes Right’ on Inclusive Global Campaign to Court Gen Z Daters 

The colorful 360-campaign created by Mischief @ No Fixed Address thinks beyond the 'hookup.'

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Ludacris Stands Up for Google and Samsung Galaxy’s 3D OOH Stunt 

The artist continues an ongoing relationship with the brand ahead of his song's 20th anniversary.

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The 30 Best Ads of 2022

Advertisers from around the globe took big creative swings in top ads chosen by Adweek's editors.

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Outfront Media Takes Social, OOH Combo to Next Level With Revamped Prime Offering

e.l.f. Cosmetics, HBO Max, (Red) are currently on board.

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Ted Lasso Offers Words of Encouragement Via Billboards Ahead of World Cup

To motivate members of the U.S. Men's National Soccer Team, Ted Lasso wrote a series of mysterious and inspirational messages.

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BrewDog Declares Itself ‘Proud Anti-Sponsor’ of 2022 FIFA World Cup

Brewer still plans to host viewing 'fan zones' in bars.

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In the Game: 3 Reasons Why Brands Should Leverage Live Sports

If we’re willing to pay $10 for a hot dog, the overall experience should offer more fun, engaging and memorable reasons for fans to get off the couch and into [...]

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Uplifting Women in Sports Is a Running Theme for MilkPEP

Uplifting Women in Sports Is a Running Theme for MilkPEP.

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Universal Standard’s OOH Campaign Aims to Change the F$%#ing Narrative  

The clothing brand is experimenting with marketing approaches in the wake of Meta’s iOS problem.

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HSBC Put on Notice for Greenwashing Following ‘Misleading’ Sustainability Claims

A series of ads by the bank have been banned by UK regulators.

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Seeing Lizzo on Tour? Consider Stopping By This 15-Foot Booty, Courtesy of Yitty

This double-cheeked display by Giant Spoon might score lucky fans free products or upgraded seats.