Out of Home’s Moment of ‘Resilience, Reinvention and Revitalization’
The global OOH industry has demonstrated tremendous resilience, reinvention and now, strong revitalization.
Apple’s New ‘Shot on iPhone’ Ads Want You to Take Pet Portraits Like a Pro
Photographer Jason Nocito will even lead a virtual class on the topic for the brand.
Durex Billboards Celebrate Sexual Freedom After Lockdown
The brand’s latest ad recalls a campaign it ran during the U.K.’s first national lockdown entitled, “Let’s not go back to normal.”
OOH Ad Platform Receives $30 Million in Series B Funding From Lamar Advertising
The infusion of cash is another sign the market is returning as the public emerges from the pandemic.
Place Exchange Raises $20 Million to Support Spinoff From Intersection
“Programmatic out of home is now reaching a tipping point, and as it scales into the mainstream, we believe it is critically important to have open supply-side platforms that are [...]
You Can Watch Blue Origin’s Space Launch Live on a Billboard in Times Square
Branded Cities will broadcast the historic event outside in Las Vegas and Toronto, too.
Why OOH Is Essential for Ad Strategies in 2021 as Brands Recover From the Pandemic
OOH screens promote the promise of new adventures.
Amazon Prime Imagines a Dystopian Future When Earth is at War With Aliens
The sci-fi movie tells the story of a group of time travelers who arrive from the year 2051 to issue a warning about a global alien war.
The Newest Subaru is Too Big For its Ad Space in Clever Out-of-Home Campaign
Size matters in these ads created by agency Zulu Alpha Kilo.
Why Apple’s IDFA Update Is Great for Out-of-Home Advertising
With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned.
DTC, Back-to-School Brands Are Propelling Comeback of Outdoor Ads
“Buying OOH earlier this year was like investing early in a hot stock,” Rappaport said. “You just didn’t want to miss it—and now if you’ve waited… well, you just have [...]
Charity Lights up Paris Billboards at Night to Help Women Feel Safer on the Streets
A pre-covid study from France’s National Observatory of Crime and Criminal Justice found 28% of women and gender minorities refuse to go out alone at night.
A Racial Justice Organization Is Using Billboards to Continue Fighting Against Racism
Color of Change is promoting its 'Until Justice Is Real' site across 9 U.S. cities.
New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease
NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign—its largest ever—to [...]
These Clever Billboards Are at Dog-Eye Level to Promote Jinx’s First Deal With Target
Jinx dog food began its life as an exclusively direct-to-consumer brand, launching just before the pandemic in early 2020 and growing rapidly since, with 40% month-over-month increases in its sales [...]