Just Hold On, We’re Out of Home: Drake Takes OOH to Social Media for New Album
To promote Certified Lover Boy, the rapper turned an OOH campaign into a viral hit.
Social Media’s Favorite Hot Sauce Brand Is Starting a Friendly Food Fight in Philly
Truff, social media's favorite hot sauce brand, just launched its first OOH campaign in Philadelphia.
A Restaurant Kicks Off a Rebrand by Inserting Itself in Drake and Kanye’s Billboard Beef
The restaurateur erected a billboard directly across from Drake's that lampoons the performer's latest album cover.
El Pollo Loco Celebrates Unsung Chefs for Hispanic Heritage Month
The restaurant chain riffs off Los Angeles' "For Your Consideration" ads to give chefs award recognition.
Gotta Eat ‘Em All: Oreo Unveils Limited-Edition Pokémon Cookies
The packs include 16 different designs featuring popular characters from the franchise, and some will be harder to find than others.
Universal Pictures Celebrates the Resiliency of Black Culture With Candyman
Studio's svp of multicultural marketing Fabian Castro chats on working with Jordan Peele, Kevin Hart and other creators
Foursquare and Clear Channel Outdoor Partner to Advance Cross-Platform DOOH Measurement
Their combined measurement tools aim to bring the oldest mass ad format up to speed.
This Running Brand Hijacked Speed Cameras to Shoot a Guerrilla Ad Campaign
After Paris imposed a new citywide speed limit, local running store Distance decided to demonstrate its rule-breaking approach to fitness by challenging people to outrun the law.
These Spoof Fashion Ads Help Women Spot Signs of Domestic Abuse
Women’s Aid, a British charity that aims to end domestic violence, has subverted fashion advertising tropes to raise awareness of coercive control—a pattern of behaviors used to control, manipulate or [...]
A Brief History of Bloodvertising
The tactic dates back decades before Lil Nas X and Tony Hawk made headlines with blood-centric marketing.
Is Out of Home Ready for Outer Space?
No, the stars won't be obscured by interstellar billboards.
Aidy Bryant Reveals Old Navy’s New Inclusive Styles and Pricing in Latest Campaign
Old Navy is making its As part of the brand's transformation, the size of the clothing will no longer determine its styles nor the price tag
Harmless Harvest Dubs This the ‘Thirstiest Summer in History’ in Playful New Campaign
Consumers aren't as obsessed with hookups as previously thought, according to the brand's research.
Sir Kensington’s Created a Campaign So Tempting the City Wouldn’t Stop ‘Eating’ It
The condiment brand and agency Interesting Development asked The Sopranos alum to prevent New Yorkers from eating their billboard.
OKCupid Offers 22 Gender Options for a More Inclusive Dating Scene
Global CMO Melissa Hobley chats on representation ranging from pansexual to non-monogamy daters