Ludacris Stands Up for Google and Samsung Galaxy’s 3D OOH Stunt
The artist continues an ongoing relationship with the brand ahead of his song's 20th anniversary.
Advertisers from around the globe took big creative swings in top ads chosen by Adweek's editors.
Outfront Media Takes Social, OOH Combo to Next Level With Revamped Prime Offering
e.l.f. Cosmetics, HBO Max, (Red) are currently on board.
Ted Lasso Offers Words of Encouragement Via Billboards Ahead of World Cup
To motivate members of the U.S. Men's National Soccer Team, Ted Lasso wrote a series of mysterious and inspirational messages.
BrewDog Declares Itself ‘Proud Anti-Sponsor’ of 2022 FIFA World Cup
Brewer still plans to host viewing 'fan zones' in bars.
In the Game: 3 Reasons Why Brands Should Leverage Live Sports
If we’re willing to pay $10 for a hot dog, the overall experience should offer more fun, engaging and memorable reasons for fans to get off the couch and into [...]
Uplifting Women in Sports Is a Running Theme for MilkPEP
Uplifting Women in Sports Is a Running Theme for MilkPEP.
Universal Standard’s OOH Campaign Aims to Change the F$%#ing Narrative
The clothing brand is experimenting with marketing approaches in the wake of Meta’s iOS problem.
HSBC Put on Notice for Greenwashing Following ‘Misleading’ Sustainability Claims
A series of ads by the bank have been banned by UK regulators.
Seeing Lizzo on Tour? Consider Stopping By This 15-Foot Booty, Courtesy of Yitty
This double-cheeked display by Giant Spoon might score lucky fans free products or upgraded seats.
Despite Steady Consumer Spending, Inflation Will Change the Media Landscape
Brands cannot be passive and rely on consumers to just “go for it."
What Accounts for Performance Marketers’ Reluctant Embrace of Out-of-Home Advertising?
It might be time to give the medium another look. This ain’t Don Draper’s market anymore.
Why Dole Is Turning Fruit Juice Into Billboard Ink
Posters from packaged fruit brand take aim at unhealthy snacks.
Jollibee’s Chicken Ads Look So Tasty, Other Billboards Can’t Resist
An OOH campaign by David&Goliath positions the chain's chicken as truly inviting.
3 Things You Might Not Know About Political Advertising (but Should)
Challenge old methods as you craft a strategy for election season.