Apple's New 'Shot on iPhone' Ads Capture Ridiculously Cute Baby Faces

The campaign from TBWA\Media Arts Lab includes tutorials to take professional quality photos

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated “Shot on iPhone” campaign.

A 30-second Instagram Reel, set to the track “Pose” by Gajate featuring Poe Leos, shows off the iPhone 15’s ability to turn any photo into a portrait.

Photographer Evan Kafka took pictures of babies ranging from 4 to 12 months old as they smile, stick out their tongues, cry and look at the camera with wonder.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in