Apple's New 'Shot on iPhone' Ads Capture Ridiculously Cute Baby Faces

The campaign from TBWA\Media Arts Lab includes tutorials to take professional quality photos

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Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated “Shot on iPhone” campaign.

A 30-second Instagram Reel, set to the track “Pose” by Gajate featuring Poe Leos, shows off the iPhone 15’s ability to turn any photo into a portrait.

Photographer Evan Kafka took pictures of babies ranging from 4 to 12 months old as they smile, stick out their tongues, cry and look at the camera with wonder.

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