National CineMedia Launches 2024 Young Lions Competition
New mentorship and advisors programs are added along with new sponsors Delta and Monotype.
Q&A: Black at Cannes Founder on the Movement’s First Year and Future
Peter Ukhurebor talks about the experience of launching the initiative and where it goes from here.
Channeling Creativity in Cannes
Adweek's summit explored the importance of creativity in the marketing industry.
These Agencies Prioritized Sending Early-Career Creatives to Cannes
Cannes' exclusivity can squelch networking opportunities for young people that need them most. Some agencies are changing that.
Marketing Advice From Adweek’s 2023 Brand Genius Class
Honorees shared words of wisdom during this year’s ceremony at Cannes.
AI Is Reminding Us of What We’ve Lost—and What We Can Have Again
Speed is one of generative AI’s most alluring value propositions, but let’s be clear: AI is not an efficiency play.
Athletes Now ‘Control the Narrative,’ Creating New Storytelling Opportunities
The switch from teams to individual stars marks a new storytelling chapter for sports.
SmartMedia Technologies Brings AR to Web3 Wallets
The augmented reality experiences are powered by 8th Wall.
A CFO Went to Cannes
Mastercard's Raja Rajamannar said bringing his chief financial officer to the ad festival was like 'taking the priest to Las Vegas.'
How Taco Bell Created Fast-Food’s Most Viral Moment of the Year
The unicorn of culturally relevant brand partnerships, forged by Mexican Pizza and Doja Cat.
Meta’s Nicola Mendelsohn on Reels, AI and What Marketers Are Looking For Now
The company is still 'all in' on the metaverse.
Brands Taking Action With Autodesk and Pinterest
Express your company values—then have the courage to stand for them.
In Cannes, Greenhushing Stifled Substantive Climate Conversations
While activists were aiming for a more substantive and collaborative trip to the annual Cannes Lions Festival this year, some left disappointed. Industry leaders, they said, were hesitant to speak [...]
Adweek Podcast Live at Cannes: Why What Happens at Cannes Shouldn’t Stay at Cannes
Cannes Lions Festival is a place for marketers to have real conversations about the issues impacting the industry—from sustainability to inclusion. We reflect on the week and how marketers can turn [...]
With Help From Nvidia, WPP Is Becoming an AI Company
CEO Mark Read and Nvidia co-founder Jensen Huang discuss the future of creativity.