Consumers Demand and These Brands Deliver on Sustainability
Sustainability and environmental consciousness have taken center stage as leading factors in consumer purchasing trends. As a result, brands are taking an increased interest in their sourcing of materials and [...]
How Iconic Brand Morton Salt Looks to the Future While Honoring Its Past
The "magical journey" of a classic consumer staple
The 5th Paradigm of Marketing Is Emerging. What That Means for Advertisers
Navigating the disruption ahead
Smashing Fortnite Freezers: How Wendy’s Became a Fresh Voice on Twitch
The fast-food giant and agency VMLY&R maintain the brand's tone while respecting gamers.
Leo Burnett’s Global CCO on How Creativity Connected People Through the Pandemic
Chaka Sobhani discusses bringing humanity to the forefront of the creative process.
Twitch Reveals 4 Keys to Innovation in Virtual Live Entertainment
The game streaming service has strived to perfect its formula during the pandemic.
Creative Agency Madwell and Visible Say In-Person Events Are In Demand
Virtual events were an acceptable substitute during the lockdown, but real-life experiences are making a comeback.
What Will Win Big at Cannes Lions 2021? International Creatives Predict
Senior marketers form shops like Droga5, Grey, Media Monks and Ogilvy weigh in.
Cannes Lions 2021 Records Decline in Entry Rates Despite Accepting 2 Years of Work
The Cannes Lions annual festival recorded a fall of almost 2,000 awards entries compared to 2019.
A Look at Some of the Most Memorable Cannes Lions Winners Since 2000
A 20-year trip down memory lane as we take a look at winning ad campaigns.
Made Music Studio Wants to Help Brands Avoid Hitting Sour Notes on Sonic Branding
Senior leaders gave advice and 'RFP cheat sheet' during Adweek at Home.
How Supergoop! Is Convincing Us to Wear Sunscreen Without Rubbing It in Our Faces
The brand uses a playful spirit to popularize a serious purpose.
3 Tips for How Brands Should Address Social Issues
Leaders at Amazon and Lifewtr shared their thoughts during the Adweek at Home virtual event.
Advertising Industry Awards Still Have Not Addressed the Racial Reckoning
Now is the time for the agency world to move beyond promises and actively recognize the work of Black and brown creatives.