Portrait of Chris Ariens

Chris Ariens

Chris Ariens is the managing editor and director of video at Adweek. Previously, he was TV/Media editor, editor of TVNewser.com and, prior to its acquisition, was editorial director of Mediabistro. Chris has spent more than two decades as a TV news producer, media reporter/editor and digital video producer.


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You Can Add App Developer to Super Bowl Champion DeMarcus Ware’s Post-NFL Career

Brandweek

The 9-time Pro Bowler led a fitness session for Brandweek attendees.

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Purpose-Driven Restaurant Chain &pizza Is Looking to the Frozen Food Aisle

Brand Marketing

Pizza restaurant is thinking in seasons, just like a fashion house.

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The Sons of a Dentist Go Into the Family Business (Sort of)

Brand Marketing

Twice is a subscription toothpaste that comes in two formulas: morning and nighttime.

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What Happened for This Entrepreneur When Lacrosse and Chemistry Collided

Brand Marketing

Hex's Drew Westervelt didn't set out to create a new laundry detergent. But that's what happened.

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The Founder of Recess Isn’t Just Selling Another CBD Beverage. He’s ‘Designing Feelings’

Retail

Ben Witte on PR over influencers, regulations and the future on I'm With the Brand.

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The World According to Scott Galloway, in 6 Short Video Clips

Brand Marketing

The professor, author and entrepreneur speaks about the future of marketing, tech and life as we know it.

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This Tequila Brand Got Its Shot Thanks to an Instagram Account With 15 Million Followers

Brand Marketing

Jaja Tequila's co-founder on what it takes to battle Big Alcohol.

This is a Profile

How C.O. Bigelow’s Third-Generation Owner Is Bringing the Drugstore Into the Future

Retail

Ian Ginsberg is still building the brand 180 years later.

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This is a Profile

This Beverage Brand’s Aesthetic Is, Proudly, ‘Yoga Pants on a Bottle’

Retail

Roar Organic changed its entire brand, from the formula to its social handle. Did it pay off?