Chris Ariens
Chris Ariens is the managing editor and director of video at Adweek. Previously, he was TV/Media editor, editor of TVNewser.com and, prior to its acquisition, was editorial director of Mediabistro. Chris has spent more than two decades as a TV news producer, media reporter/editor and digital video producer.
You Can Add App Developer to Super Bowl Champion DeMarcus Ware’s Post-NFL Career
The 9-time Pro Bowler led a fitness session for Brandweek attendees.
Purpose-Driven Restaurant Chain &pizza Is Looking to the Frozen Food Aisle
Brand Marketing
Pizza restaurant is thinking in seasons, just like a fashion house.
The Sons of a Dentist Go Into the Family Business (Sort of)
Brand Marketing
Twice is a subscription toothpaste that comes in two formulas: morning and nighttime.
What Happened for This Entrepreneur When Lacrosse and Chemistry Collided
Brand Marketing
Hex's Drew Westervelt didn't set out to create a new laundry detergent. But that's what happened.
The Founder of Recess Isn’t Just Selling Another CBD Beverage. He’s ‘Designing Feelings’
Retail
Ben Witte on PR over influencers, regulations and the future on I'm With the Brand.
The World According to Scott Galloway, in 6 Short Video Clips
Brand Marketing
The professor, author and entrepreneur speaks about the future of marketing, tech and life as we know it.
This Tequila Brand Got Its Shot Thanks to an Instagram Account With 15 Million Followers
Brand Marketing
Jaja Tequila's co-founder on what it takes to battle Big Alcohol.
How C.O. Bigelow’s Third-Generation Owner Is Bringing the Drugstore Into the Future
Retail
Ian Ginsberg is still building the brand 180 years later.
This Beverage Brand’s Aesthetic Is, Proudly, ‘Yoga Pants on a Bottle’
Retail
Roar Organic changed its entire brand, from the formula to its social handle. Did it pay off?
