In the world of advertising, a brand is only as successful as its ability to master digital transformation and keep up with the latest news, trends, strategies, and emerging technology within its vertical. Adweek’s digital transformation resources offer valuable insight for marketing novices and experts alike.
The defining feature of digital transformation in advertising is that it’s never static—something new is always emerging. By utilizing these articles, guides and other content sources, you’ll be able to stay up to date with the latest happenings from leaders like Meta and TikTok, and translate them into real-world benefits for your organization.

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Bustle Digital Group Lays Off Fatherly Team, Part of Its Parenting Portfolio

The Fatherly staff cuts come after a challenging year for parent company BDG.

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theSkimm Cuts 10% of Staff, Its Third Round of Layoffs This Year

The reductions come amid a broader push from the publisher to diversify its business.

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Enthusiast Gaming Lays Off Almost 10% of Staff As Revenues Slip

The publicly traded publisher lost $59 million in the third quarter.

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What Marketers Should Know About Adventr’s Interactive Digital Video Ads

The ad-tech company raised $5 million in seed capital, including an investment from John Legend.

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Exclusive: BuzzFeed Inc. Announces Strategic Shift, Longtime Publisher Steps Down

Veteran executive Jessica Probus will step up as its new publisher.

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IPG Mediabrands Consolidates Tech Shops Reprise and Matterkind Into the Kinesso Brand

More holding companies are adding layers of digital expertise and deploying them to service accounts.

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Atlas Obscura, on Pace to $24M, Finds Profitability Through Brand Partnerships

It joins a growing group of niche titles finding sustainability through financial diversification and discipline.

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The CMO’s Guide to the Current and Future State of Retail Media Networks

As new retail networks launch, more first-mover advantages will occur for brands that invest early and often in these new networks.

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May the Fourth Era of Advertising Be With You

A closer look at the progress made in online advertising from the AOL era to rapid AI advancements.

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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

After reintroducing website ads, the publisher is expanding headcount and growing revenue.

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How Vice Media Went Bankrupt

New documents reveal a yearslong slide into increasing financial desperation.

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Quad’s Rebrand From Legacy Printer to Marketing ‘Maker’

While its roots are indelibly in print, Quad now calls itself a marketing experience company that aims to rid companies of wasteful processes.

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The AP Debuts New Website Designed to Attract More Ad Spend

The publisher currently generates 80% of its revenue from its syndication business.

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BDG Lays Off 5% of Staff, Its Fourth Round of Cuts in 12 Months

Its tech title Inverse was affected most heavily.