Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Built a Brand Safety Tool
Dow Jones has grown its volume of monetizable inventory threefold and improved the reach and effectiveness of advertiser campaigns.
Alphabet’s Q3 Revenues Top $46 Billion as It Faces Mounting Regulatory Headwinds
Google posts 14% revenue increase in first earnings call since the DOJ filed its antitrust probe.
Ad-Tech Firms Are Paying Their Bills, but Concerns Linger
The industry is showing signs of life and facing a busy Q4 after an extreme slowdown.
Nike and Adobe Challenge College Students to Reimagine the Customer Journey
The two are teaming up for the software company's annual analytics competition.
Criteo Posts 10% Revenue Hit for Q3 as Covid-19 Continues to Impact Ad Spend
Q3 revenues dip to $470 million but tie-up with The Trade Desk tops ongoing recovery plan.
How Marketers Are Investing in Digital Transformation Amid the Pandemic
A survey of 800 marketers reveals the tech in which they are investing in the Covid-19 era.
Lego CMO Says Playing Can Prepare the Next Generation of Workers
Speaking at ANA, Julia Goldin reminded anxious parents about creative derived from play.
The 99 Problems Forms Virtual TikTok House to Back the Biden-Harris Campaign
The House of US unites diverse creators in an effort to ensure that younger voters are prepared.
Inside Google’s Targeting Plans for a Post-Cookie World
Latest ad targeting experiments in Chrome show how ad tech is shifting toward a decentralized system.
Twitter Saw Over 118 Million Beauty Tweets From July 2019 Through July 2020
Jeffree Star was the top influencer in the #BeautyTwitter report with Sprinklr, while ColourPop Cosmetics led brands in engagement.
‘OG Influencer’ Paris Hilton: ‘How I Work With Brands Now’
The global star talks brand disruption and going from reality TV to real business exclusively with Adweek.
IPO Rumors: Is Wall Street Ready To Embrace Ad Tech (Again)?
DoubleVerify, AppLovin appear to be exploring public offerings, fueling debate about bubbles or serious value.
Why Data Scientists Must Act as Mediators and Translators Between IT and Marketing
Analysts must reconcile teams that can sometimes seem to be speaking different languages.
Amber Ruffin on the ‘Crazy’ Challenges of Launching a Late-Night Show During a Pandemic
Amber Ruffin talks about bringing her new late-night show to OTT.