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To Compete Online, Walgreens Overhauls Its App and Loyalty Program

It's Walgreens' bid to be competitive digitally as Amazon announces its own pharmacy.

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Neiman Marcus’ Iconic Christmas Book Returns in Print Form

Apart from achieving balance between old approaches and new ones, the luxury retailer's digital evolution remains front and center.

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Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Built a Brand Safety Tool

Dow Jones has grown its volume of monetizable inventory threefold and improved the reach and effectiveness of advertiser campaigns.

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Alphabet’s Q3 Revenues Top $46 Billion as It Faces Mounting Regulatory Headwinds

Google posts 14% revenue increase in first earnings call since the DOJ filed its antitrust probe.

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Ad-Tech Firms Are Paying Their Bills, but Concerns Linger

The industry is showing signs of life and facing a busy Q4 after an extreme slowdown.

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Nike and Adobe Challenge College Students to Reimagine the Customer Journey

The two are teaming up for the software company's annual analytics competition.

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Criteo Posts 10% Revenue Hit for Q3 as Covid-19 Continues to Impact Ad Spend

Q3 revenues dip to $470 million but tie-up with The Trade Desk tops ongoing recovery plan.

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How Marketers Are Investing in Digital Transformation Amid the Pandemic

A survey of 800 marketers reveals the tech in which they are investing in the Covid-19 era.

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Lego CMO Says Playing Can Prepare the Next Generation of Workers

Speaking at ANA, Julia Goldin reminded anxious parents about creative derived from play.

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The 99 Problems Forms Virtual TikTok House to Back the Biden-Harris Campaign

The House of US unites diverse creators in an effort to ensure that younger voters are prepared.

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Inside Google’s Targeting Plans for a Post-Cookie World

Latest ad targeting experiments in Chrome show how ad tech is shifting toward a decentralized system.

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Twitter Saw Over 118 Million Beauty Tweets From July 2019 Through July 2020

Jeffree Star was the top influencer in the #BeautyTwitter report with Sprinklr, while ColourPop Cosmetics led brands in engagement.

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Twitter: How to Share a Topic

Encourage other users to view content.

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‘OG Influencer’ Paris Hilton: ‘How I Work With Brands Now’

The global star talks brand disruption and going from reality TV to real business exclusively with Adweek.

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IPO Rumors: Is Wall Street Ready To Embrace Ad Tech (Again)?

DoubleVerify, AppLovin appear to be exploring public offerings, fueling debate about bubbles or serious value.