In the world of advertising, a brand is only as successful as its ability to master digital transformation and keep up with the latest news, trends, strategies, and emerging technology within its vertical. Adweek’s digital transformation resources offer valuable insight for marketing novices and experts alike. The defining feature of digital transformation in advertising is that it’s never static—something new is always emerging. By utilizing these articles, guides and other content sources, you’ll be able to stay up to date with the latest happenings from leaders like Meta and TikTok, and translate them into real-world benefits for your organization.
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How HBR Becomes More Valuable in Times of Economic Distress

The 100-year-old publisher has topped 116,000 digital subscribers since launching a new subscription model in 2019.

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Unilever Is Gearing Up for a Serious Retail Media Boom

CDCO Connie Braams has united digital, commerce and media teams.

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Carrefour and Publicis Launch Retail Media Venture

The joint initiative will capitalize on the booming market across Europe and Latin America.

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At Web Summit, Martin Sorrell Forecasts 2023 Marketing Turmoil

Marketers can expect a bumpy year, said Martin Sorrell, though North and South American markets may stay afloat.

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Sapient and Epsilon Business Transformation Services Continue to Fuel Publicis Groupe Growth

The agency network has increased its growth forecast to 8.5% and announced a bonus payment to 45,000 of its staff in November

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Forbes’ Event Revenue Rises 60% as It Embraces Hybrid Formats

Sponsorships now account for 35% of its advertising revenue.

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Publicis Sapient Captures Its Impact in 3 Documentary Films

Academy Award-winning director Ben Proudfoot is behind Publicis Sapient's branded content.

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Havas Bolsters Ecommerce Arm With Expert Edge Acquisition

Purchase comes as agency holding groups adapt to a new age of commerce.

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McDonald’s and Burger King Tussle for Loyalty

The two longstanding rivals are doubling down on digital to reach consumers directly and drive growth.

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Coca-Cola Continues Digital Experience Drive With Marshmello Tie-up

The second release from the brand's Creations label brings a fusion of the iconic Coke taste with the DJ's favorite flavors.

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GroupM Forecasts Ad Spend Growth, Though Less Than Last Year’s, Despite Economic Conditions

Global advertising is projected to grow 8.4% this year.

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These Live Missing Person Billboards Use Moving Images to Make Them More Memorable

The bright pink 'posters' feature a QR code which allows people to share them on social channels to further spread the message.

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Outside Inc. Lays Off 15% of Staff as It Transitions to Digital

The publisher has acquired more than 20 companies in two years.

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Lessons in Luxury From The Marketers Rewriting Its Glossy Digital Playbook

Adweek recently convened a group of marketers to discuss the changes and challenges facing luxury brands.

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Convergence in Streaming News With NBCU News Group and ABC News 

How network news is evolving to meet audience demand for streaming