Temu’s Advertising Avalanche Is Impossible to Ignore
The commerce giant is 'shopping like a billionaire,' but the aggressive takeover of ad inventory could have repercussions.
3 Things Marketers Should Know About Magna’s Latest Ad Forecast
Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.
Bustle Digital Group Lays Off Fatherly Team, Part of Its Parenting Portfolio
The Fatherly staff cuts come after a challenging year for parent company BDG.
theSkimm Cuts 10% of Staff, Its Third Round of Layoffs This Year
The reductions come amid a broader push from the publisher to diversify its business.
Enthusiast Gaming Lays Off Almost 10% of Staff As Revenues Slip
The publicly traded publisher lost $59 million in the third quarter.
What Marketers Should Know About Adventr’s Interactive Digital Video Ads
The ad-tech company raised $5 million in seed capital, including an investment from John Legend.
Exclusive: BuzzFeed Inc. Announces Strategic Shift, Longtime Publisher Steps Down
Veteran executive Jessica Probus will step up as its new publisher.
Bed Bath & Beyond Markets Its Comeback as ‘An Icon Returns’ in First Work From Arts & Letters
A new integrated marketing campaign brings coupons out of home.
IPG Mediabrands Consolidates Tech Shops Reprise and Matterkind Into the Kinesso Brand
More holding companies are adding layers of digital expertise and deploying them to service accounts.
Atlas Obscura, on Pace to $24M, Finds Profitability Through Brand Partnerships
It joins a growing group of niche titles finding sustainability through financial diversification and discipline.
The CMO’s Guide to the Current and Future State of Retail Media Networks
As new retail networks launch, more first-mover advantages will occur for brands that invest early and often in these new networks.
May the Fourth Era of Advertising Be With You
A closer look at the progress made in online advertising from the AOL era to rapid AI advancements.
As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams
After reintroducing website ads, the publisher is expanding headcount and growing revenue.
How Vice Media Went Bankrupt
New documents reveal a yearslong slide into increasing financial desperation.
Quad’s Rebrand From Legacy Printer to Marketing ‘Maker’
While its roots are indelibly in print, Quad now calls itself a marketing experience company that aims to rid companies of wasteful processes.