Salesforce Is Making It Even Easier to Create Shoppable Posts on Instagram

Salesforce Commerce Cloud’s newest feature with Instagram makes it even easier to let customers shop.

How Brands From Subway to Maserati Are Using Instagram Effectively

They make sure their photos say something.

Why Clorox’s CMO Isn’t Afraid of Ecommerce—or How Millennials Are Disrupting the Industry

Eric Reynolds isn’t afraid to go where the consumer wants—even into weird social corners.

Amazon Go Has the Potential to Change How Customers Think About Automation

The store may be more than just hype, after all.

These 3 Issues Will Shape the Future of Demand-Side Platforms

Oath's vp of demand sales foresees consolidation, heightened transparency and dwindling disruption.

5 Lessons Algorithms Must Learn From Journalism

Flipboard's CEO says it's vital we bring humanity to automation before these tools are weaponized beyond our control.

Snapchat Is Making App Install Ads More Targeted With Deep Links

Could be big for games and retailers.

3 Ways Voice AI Will Change the Way We Shop in 2018

Feeback, returns and replenishment are key.

Here’s What You Need to Know About Marketing Automation

It boils down to delivering the right message, at the right time, on the right channel.

The Secret to Retail Tech Success Isn’t the Tech. It’s the Planning and Training

New in-store gadgets and apps require an investment in staff, not just in equipment.