GroupM and Zenith Project Ad Spend Will Grow, Led by Digital
Global advertising spend grew double digits this year, according to new forecasts from GroupM and Zenith.
Martin Sorrell Predicts an Economic Boom Will Drive a Digital Growth Spree Through 2022
Sir Martin Sorrell says digital will grow alongside GDP.
Inside Coca-Cola’s Digital Experimentation to Drive B-to-B and Ecommerce Growth
The brand is on a 'new journey' in how it intends to engage and sell to consumers using online communications.
We’re All Part of the Influencer Economy Now
What legacy brands can learn from the DTC playbook.
How Brands Can Fuse Creativity With Analytics and Purpose to Drive Growth
McKinsey's Growth Triple Play research shows how to create a more human and personal strategy.
Earning the Right to Customer-Driven Growth by Instilling Trust
Advice from the ‘godmother of customer experience’ on how brands can keep up with consumers by using specific goals.
WPP Chief Mark Read on New Business, PR and Why More Dollars Will Flow to Google, Facebook
The pandemic and societal issues have driven strong demand for the ad giant's PR services.
Why Building a Customer-Centric Culture Is More Important Than Ever
'Every member of our 75,000-person team is our brand.'
How to Leverage Customer Data to Create Memorable Experiences
Taking a 'customer-obsessed approach' to break through the noise.
How the ‘Great Disruption’ of the Pandemic Can Serve as a Catalyst for Growth
These brands used disruption to accelerate innovation.
The Importance of Building a Data-Driven Organization
How brands can fine-tune their strategies to stay ahead.
Microsoft UK DOOH Campaign Speaks Directly to the Deaf in Accessibility Drive
Digital billboard ads highlight the importance of accessibility as a driver of innovation
Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic
The home furnishings retailer plans to add stores and modernize its infrastructure.
How Britain’s ASA Is Embracing Tech to Keep Pace With Misleading Ads and Digital Scammers
With the growth in both cryptocurrency advertising and influencer marketing, the ASA has also seen growing numbers of players in both categories flouting its rules in recent years.
How the Largest Jeweler in the US Is Preparing for Life Beyond the Mall
After sales slid double digits, Signet is adapting for the digital age.