Christina Garnett
Christina Garnett is the principal marketing manager for offline community and advocacy at HubSpot.
Women’s Sports Is at an Inflection Point. Here’s How Brands Can Step Up
The espnW Summit revealed the media and advertising opportunities.
Why Swifties Should Be More Than Just A Target Audience to Brands
The current Swift-Kelce moment is a testament to a passionate fandom with massive buying power.
The Authentic Way Brands Can Get In On Pop Culture Moments
Nameberry and Nike seamlessly entered the conversations by being fans.
Victoria’s Secret Misses the Mark by Pursuing Inclusivity as a Tactic, Not a Culture
The retailer finally advertises to us mere mortals, but the result is bland and performative.
I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions
A look at the International Festival of Creativity past the rosé.
10 Takeaways From Chewy’s Master Class on Customer Care
The pet brand's empathy went viral recently, but they've been doing it right all along.
A Marketer’s Review of Recipe for Seduction
KFC used its content and its Lifetime alliance to create a seamless touchpoint for fans and viewers. On top of that, it employed campaign distribution plus social engagement to remove [...]