Portrait of Christina Garnett

Christina Garnett

Christina Garnett is the fractional chief customer officer and advisor of Pocket CCO.

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Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics

Voice

What brands can learn from the #TrippinWithTarte Bora Bora backlash.

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Women’s Sports Is at an Inflection Point. Here’s How Brands Can Step Up

Voice

The espnW Summit revealed the media and advertising opportunities.

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Why Swifties Should Be More Than Just A Target Audience to Brands

Voice

The current Swift-Kelce moment is a testament to a passionate fandom with massive buying power.

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The Authentic Way Brands Can Get In On Pop Culture Moments

Voice

Nameberry and Nike seamlessly entered the conversations by being fans.

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Victoria’s Secret Misses the Mark by Pursuing Inclusivity as a Tactic, Not a Culture

Voice

The retailer finally advertises to us mere mortals, but the result is bland and performative.

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I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions

Cannes Lions

A look at the International Festival of Creativity past the rosé.

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10 Takeaways From Chewy’s Master Class on Customer Care

Voice

The pet brand's empathy went viral recently, but they've been doing it right all along.

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A Marketer’s Review of Recipe for Seduction

Media News

KFC used its content and its Lifetime alliance to create a seamless touchpoint for fans and viewers. On top of that, it employed campaign distribution plus social engagement to remove [...]