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Trump Wants to Go to the Moon. How Do You Market Outer Space?

Voice

How to market from the moon, hypothetically.

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7 Essentials to Sell Part of Your Business Now

What to do about selling your business.

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Dear Working Women: Before You Go, Negotiate

The pandemic is damaging women in the advertising workplace.

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Understanding the Difference Between a Vendor and a Solutions Provider

Why it's more important than ever to understand each role.

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Brands Need to Stand Up for Nonpartisan Issues This Election Season

Brands, don't mistake bipartisanship for nonpartisanship.

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Brands Can Benefit From Partnering With Influencers Who Are Outspoken on Cultural Issues

Though this wasn’t always the case, as brands used to avoid collaborations where people were too outspoken on issues.

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How AI Could Make for Smarter Political Debates

AI can help presidential moderators find unknown patterns.

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Quibi’s Many Faults. Let Us Count the Ways

Quibi failed for its lack of basic understanding—and adaptation—of social viewing and community.

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The Richards Group Incident Is Advertising’s Diversity Déjà Vu

There's a failure in diversity of self-regulation in advertising.

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Live Commerce: Now Is the Time to Hop on the KOL Train

Livestream shopping is gaining momentum in the U.S.

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What Working in a Tattoo Shop Taught Me About Advertising’s Creative Process

Don’t choose the people you like for a job; choose the people you need.

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The Richards Group Incident Is Outrageous in Many Ways

A Latinx agency owner is outraged by the Richards Group incident, in more ways than one.

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Help Hispanics Keep Shining After Hispanic Heritage Month

Keep shining after Hispanic Heritage Month.

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5 Social Marketing Takeaways From Emily in Paris

Emily in Paris on Netflix is getting mixed reviews on the reality of social media marketing.

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3 Unexpected Lessons From the ‘Dreams’ TikTok

Be willing to consider the unconventional with viral trends.

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