How Online Reviews Can Foster a Deeper Connection Between Brands and Consumers

A more evergreen approach compared to social media posts.

Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies

A quarter of the North American population never visits theaters.

Brands Are Disregarding Women in Esports. Here’s How to Create More Inclusive Strategies

One-third of the U.S. audience is female.

Why Brands Need to Apply Specific Strategies to Content to Make it Meaningful

It needs to make a real impact on people’s lives.

4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges

It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.

Here’s What Marketers Can Learn From Ariana Grande’s Viral ‘Thank U Next’ Video

She tapped into nostalgia and got fans excited with teasers.

How Google’s Cryptocurrency Ban Rollbacks Are a Positive Sign for the Industry

It'll become an important part of marketing down the line.

5 Ways Marketers Can Start Including the Often Forgotten Latino Population in Strategies

Though they make up a large sect of the U.S., they're frequently ignored by advertisers.

It’s Time to Take Advantage of the Full Potential of Data in Marketing

We’re on a precipice of bringing relevance and precision to strategies.

Brands That Aren’t Experimenting With Voice Devices Will Miss Out on Early Adopter Benefits

It's the future of marketing.