How to Stay Legally Compliant in an Altered Age of Advertising Production

A look at advertising law in the time of Covid-19. How to be complaint now.

Augmented Reality Is Having a Moment. Don’t Miss Out

Here are some tips on how to get involved in this exciting technology.

The Current State of Digital Measurement by Attribution Is Flawed

Misguided metrics and the opportunity to use science to get measurement and optimization in digital marketing right this time.

OK Boomer: Why E-Retailers Should Pay Attention to This Demographic Post Pandemic

How to zero in on platforms that keep boomers’ cash-saving perspective in mind— while keeping the retirement dreams alive.

TikTok Hashtag Challenges Could Be the Next Recruitment Power Tool

TikTok, the video sharing social network service, has experienced tremendous growth during the pandemic.

We’re Waiting for the Diversity of Executive Leadership Teams to Reflect the Future

2020 marks a pivotal time in history for Black America.

Actually, People Are Not Delaying Holiday Plans. They’re Already Thinking About Christmas Gifts

Marketers and advertisers have long prioritized planners, but they’re making some seriously incorrect assumptions about this key audience right now.

What Success for LGBTQIA+ Representation Looks Like Outside June

Plan a holistic data strategy for your company’s talent and target audiences so that you can expand creativity with inclusive and relevant marketing.

If You Want Your Brand to Be a Friend, You Can’t Walk Away From a Conversation About Race

It is as simple as following your consumers, understanding who they are and then doing something for them or their community.

How to Be a Brand Ally Without Adding to the Noise

As influencers on public opinion, those of us at the helm of brands have a responsibility drive change beyond issuing boilerplate statements.