Tom Townsend Served as a Model of Love and Kindness for Our Industry to Aspire Toward

For someone who had every reason to be angry and resentful, he chose the opposite.

5 Video Marketing Lessons Brands Can Learn From the Gaming Industry

Too often its status and breadth are ignored.

Reaching Latino Consumers Means Thinking Beyond Celebrities and Stereotypes

This diverse market has roots that zigzag across the globe.

How the Old-School Agency World Can Keep Up With Changing Times

Too many have a mindset that isn’t consistent with reality.

5 Ways Marketers Can Create Ads That Don’t Trigger Female Consumers’ Insecurities

Campaigns often don’t show everyday women or reversed gender roles.

Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content

This will resonate greatly with Hispanic audiences in particular.

4 Ways to Ensure Your Branded Podcast Is Taking Advantage of Advertising Potential

Dedicated listeners will take in entire shows, ads and all.

Diversity Efforts Need to Be Better Represented in the C-Suite

Marketing needs more Latino CMOs.

Día de los Muertos Barbie Walks a Fine Line Between Cultural Appropriation and Appreciation

Mattel’s doll offers a nod to the Mexican tradition without much else.

Femtech Is Providing Marketing Opportunities Around Women’s Health and Basic Needs

Boundaries need to be broken and traditional roles challenged.