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4 Things a Marketer Learned at the Apple Event

Voice

And other thoughts on podcasts, AirTag and the iPad commercial.

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Top Email Marketing Trends to Watch For in 2021

Voice

Spam isn't cool, but video emails are.

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It Can’t Rain Forever: Finding the Bright Side to IDFA

Voice

There's a lot to like about the future of Apple's in-app advertising.

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JetBlue’s Paisly Cements the End of Traditional Customer Mapping

For marketers in the airline industry, this shift should mark the end of traditional customer journey mapping.

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How to Set Up a Successful Hybrid Workforce

Think About This

Some employees can't wait to get back to the office, while others want to keep working from home.

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Instagram for Kids Doesn’t Have to Be a Problem

Before we even consider how we're rolling them out to children, we should be taking a look at how we are using these platforms ourselves.

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A Cautionary Marketer’s Tale: Don’t Ignore Your Pandemic Stressors and Burn Out

I was burning out and I was not paying attention to my stress triggers, and the pandemic was far from being over.

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Cannes Isn’t Dead—It’s Now Open to the World

The move to digital levels the playing field.

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7 New Super-Skills for a Post-Pandemic Marketer

From crisis comms to culture to creativity.

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How the Pandemic Has Changed Creators’ Careers

It's one of the most noticeable digital transformations during this time.

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5 Ways Marketers Should Prepare for the Roaring 2020s

Get ready for the Roaring 2020s! Consumer are not going back to pre-pandemic brand expectations.

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How to Boost Agency and Tech Performances Using Supply Chain Management

There will surely be a learning curve for some.

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Why 2021 Could Be a Big Year for Marcoms M&A

Expect to see more growth, excitement and consolidation.

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Dear Skeptics: Ethical Purchasing Requires Ethical Marketers

There is a significant opportunity for brands to successfully deliver on people’s desire for change and connect with them in unexpected ways.