Find a range of views, ideas and theories from advertisers, brand marketers, media influencers and tech talent. Voice allows you to dig deeper into the headlines with the newest intelligence about B2B, product launches, media brands (and rebrands), social media, traditional media and advertising trends from around the world. You’ll get the freshest thought leadership with unique perspectives on the world's biggest brands. Marketers, advertisers and tech professionals read Adweek's opinion column for voices they can't hear anywhere else.

Alt Image Text

Starbucks Refreshers—Cultural Appropriation or Appreciation?

Boba-inspired beverages Starbucks Refreshers fail to credit the rich history of the Asian beverage.

Alt Image Text

Ad Agencies Can Help Reduce Racial Wealth Gap in America—Here’s How

Since 2020, Deutsch LA has supported local businesses through Blackness in Full Bloom.

Alt Image Text

4 Ways Consumer Brands Can Break Up With Plastics 

We're approaching a tipping point in our addiction to plastics in packaging.

Alt Image Text

No More Networks and Streamers. In 2024, There’s Only CTV

This CTV tipping point means there is no longer utility in thinking about linear vs. streaming buys.

Alt Image Text

We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens

In the name of privacy, we increasingly operate in black boxes and bundle our solutions with an agenda of protecting our own business models.

Alt Image Text

Consumer Brands Are Leaving Trillions of Dollars Behind by Ignoring Women Over 40

The idea that you have to reach women in their 20s in order to capture their entry into new life stages—and therefore their influence in new spending categories—is a dated [...]

Alt Image Text

King Charles’ Bloody Portrait Shows the Royal Brand Is Stale

Transforming your brand requires a change of behavior, not a lick of paint.

Alt Image Text

What to Do Next When Your Brand Gets Surprise Earned Media

As marketers, our first reflex is a good one: React swiftly by turning it into an owned brand conversation. But is that all? It shouldn’t be.

Alt Image Text

Retail Media Search Is Where Intent and Discovery Will Merge

Search results can and should be more helpful, suggestive and concierge-like to enable shoppers to discover the best result for them in that moment.

Alt Image Text

The 6 Factors for Creating Attention-Grabbing Brand Moments

How to make your brand activations and creative marketing newsworthy.

Alt Image Text

Can a New Name Give the Boy Scouts a New Lease on Life?

Now known as Scouting America, a brand name is a distillation of a promise.

Alt Image Text

The Bumble Fumble: Weaponizing Versus Witnessing Consumer Insights

Dating app Bumble capitalized on its audience’s pain points rather than tending to them.

Alt Image Text

Molly Baz’s Pregnant Body Is Too Risque for Times Square

Controversy over the lactation cookie campaign from Swehl highlights double standard for women's bodies.

Alt Image Text

Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’

As the industry enters upfronts season, there is a need to revisit the stats about the growing majority in the U.S.

Alt Image Text

Want a Leg Up in the Ad Industry? Start in the Restaurant Business 

A persnickety diner requires patience, tolerance and acceptance of the reality that, after all, they’re paying the bill.