There Needs to Be More Accountability in Advertising to Shatter the Status Quo
For an industry that hypes itself as brand builders and positioning experts, isn’t it ironic that all agencies swim in the same generic soup?
How to Make Sense of Instagram Reels as a Marketer
Is there a marketing niche for Instagram Reels?
4 Ways Sports Marketers Are Evolving Strategy in the Covid-19 Era
Sports marketers must get creative when delivering the fan experience in this new, unpredictable future.
EAPs Will Allow Employees to Be Heard and Have Their Privacy Respected
EAPs can help fill the gap in employee wellbeing and can typically be funded by the reallocation of discretionary budgets.
Recent Data From Getty Images Shows Increase in Searches for More Diverse Photos
Has 2020 and all of its challenges and movements made us more empathetic?
Even Though This Year Is Overwhelming, Don’t Cancel Your 2020 Product Launch
You'll need to evolve your marketing strategy with the times.
We Must Close the Gap in Marketing Education, Especially Now
The marketing education landscape is continually being reshaped by new ideas, trends and the pandemic.
Students Should Not Be Reunited in the Fall on Campus
There's a real risk posed by reuniting thousands of students on campuses around the country.
What Brands Should Know in the (Unlikely) Event of a TikTok Ban
It’s crucial to be aware of how a TikTok ban would impact their customers and selling strategy, and to develop a plan of action that makes sense.
How Gen Z Is Handling Life in Quarantine—and How Marketers Should Help
Absence makes the Gen Z heart grow fonder.
The Hallmark Channel Has to Be Brave to Evolve Its Brand
Companies can utilize a radically different strategy when being accused of moral wrongdoing.
We Need to Get Rid of the Chief Diversity Officer Role
The CDO role must be eliminated and instead replaced and expanded upon with a newly created role to ensure equity as a core function.
It’s Time to Come to Terms With Online Life Falling Short of Our Real-Life Expectations
Nothing is more tragic than watching one of your friends singing Happy Birthday on mute.
How Marketers Should Look at Making Copy and Communications More Inclusive
For marketers, coming to grips with inclusive language can be simple.