It’s Complicated: Hollywood’s Long Relationship With Branded Entertainment
The origin of soap operas lies in soap manufacturers like Procter & Gamble.
Every Penny Counts: How Your Marketing Efforts Can Avoid Ad Fatigue
When an audience becomes apathetic to the brand and message, it can make even the best campaigns fall flat.
2024’s Marketing Strategy Is No Longer About Brand DNA
The brand genome is the central strategic tool leaders have at their command.
Charting the New Frontier of Consumer Insights: Emography
The strength of the 'heartset' may outweigh the pull of the mindset.
The Secret to Transforming Workplace Culture? Better Middle Managers
The leaders fostering agency talent are in need of more support and resources.
Allyship With HBCUs Is More Than a Marketing Campaign
Brands can bridge funding gaps through meaningful long-term investments in infrastructure.
Industry Jargon Is the Silent Killer of B2B Marketing
The relentless spread of jargon across B2B organizations is a symptom of a deeper problem.
Take Time to Do the Painstaking Work of Building a Solid Marketing Plan
The risk of jumping straight into paid media conversion is that you may lose your audience’s attention and trust.
This Year, Give Thanks for the Creatives
They’re the visionaries, the innovators and the problem-solvers who craft compelling stories.
From Reporting to Reduction: How Businesses Are Taking Action on Climate Change
Adland isn’t exempt from the legislation that’s coming down the pike.
Regional Mexican Music Goes Mainstream. Here’s Why Marketers Should Be Thinking Ahead
First, it was Bad Bunny. Now, artists like Peso Pluma are topping the charts and making regional Mexican music mainstream.
The Skims and NBA Partnership Is a Masterclass in Brand Repositioning
At the convergence of fashion and sports marketing.
What Brands Need to Know About Creator Marketing in 2024
Retail study by LTK shows 57% of people look to creators to make purchase decisions.
The Sustainable Production Technologies Marketers Can Start Using Now
AI, VR and AR enable us to streamline processes, minimize resource consumption and drastically reduce carbon footprints.
Why We Should Start Using The Term ‘Underestimated Audiences’
There is nothing minor about these communities' sheer size, cultural impact and buying power.