It Can’t Rain Forever: Finding the Bright Side to IDFA
There's a lot to like about the future of Apple's in-app advertising.
JetBlue’s Paisly Cements the End of Traditional Customer Mapping
For marketers in the airline industry, this shift should mark the end of traditional customer journey mapping.
Instagram for Kids Doesn’t Have to Be a Problem
Before we even consider how we're rolling them out to children, we should be taking a look at how we are using these platforms ourselves.
A Cautionary Marketer’s Tale: Don’t Ignore Your Pandemic Stressors and Burn Out
I was burning out and I was not paying attention to my stress triggers, and the pandemic was far from being over.
Cannes Isn’t Dead—It’s Now Open to the World
The move to digital levels the playing field.
7 New Super-Skills for a Post-Pandemic Marketer
From crisis comms to culture to creativity.
How the Pandemic Has Changed Creators’ Careers
It's one of the most noticeable digital transformations during this time.
5 Ways Marketers Should Prepare for the Roaring 2020s
Get ready for the Roaring 2020s! Consumer are not going back to pre-pandemic brand expectations.
How to Boost Agency and Tech Performances Using Supply Chain Management
There will surely be a learning curve for some.
The Twitter Boycott Isn’t Effective. We Need More Than ‘Intent’ to Support Women
On April 9, there is a boycott of Twitter.
Why 2021 Could Be a Big Year for Marcoms M&A
Expect to see more growth, excitement and consolidation.
Dear Skeptics: Ethical Purchasing Requires Ethical Marketers
There is a significant opportunity for brands to successfully deliver on people’s desire for change and connect with them in unexpected ways.