How Brands Can Use Research to Hone a Design or Logo

Knowing your audience and goals with these components will help creative shine.

3 Ways Agencies Can Help Their Creatives Avoid Career Burnout

Taking breaks will also help them garner new ideas.

How AI Is Making Advertising More Efficient and Consumer-Focused

Conversational insight is the most effective tool brands have ever had.

How Brands and Artists Can Find the Perfect Collaborative Harmony

It's not easily done, but it shows a deep degree of originality and innovation.

How Brands Create the Conversation Around Cannabis Through Packaging and Innovation

Different approaches can help break the stigma.

How a Political Strategy Can Bolster Brand Reputation in Volatile Times

Look to candidates for examples of bonding with consumers at pace.

4 Lessons of What Not to Do When You Mess Up, Learned From Uber’s Apology Tour

Their campaign, 'Moving Forward,' doesn't show any proof of change.

How to Stop Relying on a ‘Creative Genius’ and Instead Populate a Range of Fresh Ideas

Depending on one person can lead to stagnation and uninspiring vision.

3 Ways the Swedish Concept of Lagom Will Revolutionize Your Creative Agency

It highlights the importance of teamwork and balance among that team.

How Click-to-Play Is Changing the Realm of Video Advertisements

It respects consumers while also putting them in control.