From Secret Code to Stereotype: The Evolution of LGBTQ+ Representation in Advertising
The history only goes back 50 years, but there are lots of lessons to be learned from past campaigns.
Advertising Industry Awards Still Have Not Addressed the Racial Reckoning
Now is the time for the agency world to move beyond promises and actively recognize the work of Black and brown creatives.
The Next Era of Branded Entertainment Has Arrived. Here’s Why We Must Embrace It
The six-second video is out; award-winning storytelling is in.
Want to Elevate Your Pride Outreach? Ask Yourself These 5 Questions
Avoid just 'checking the box' and truly support the queer community.
Everyone’s an Influencer. Now What?
The supply of “influencers” is only going in one direction: up.
Consider the Machine-Learning Approach as You Dive Into AI
Syracuse research on the challenges and benefits of artificial intelligence.
A Guide to Setting Up Your Crypto Wallets
Use a strong password and safely store your information
The Ad Community Saved My Life When I Had Covid
That community rallied for me when I was struck ill with a life-threatening case of Covid-19.
How Geriatric Millennials—and Marketers—Can Embrace the New Label
Geriatric millennials are typically more comfortable working with and around people of various backgrounds.
Is Crypto Dead? Last Week Was Tough
But there's no denying bitoin has a unique place in history.
A Year After George Floyd’s Death, Brand DEI Commitments Are Due
A small minority will get it right to drive real change.
Take a Gut Check in Your Next Creative Meeting
It’s not only essential that you listen to your gut, but also that you enable psychological safety within your team to create a place where others feel empowered to speak [...]
Revenge Spend Is Coming. Here’s How Marketers Can Prepare
Marketers can increase customer stickiness and generate more data to better target and personalize their efforts.
Stop Stalking Consumers and Earn Their Attention Instead
There is now a clear line that cannot be crossed with privacy.