What Marketers Can Learn From Consumers’ Social Media and TV Habits

Social media and TV habits often go hand in hand.

The Inside Story of the Burger King Campaign That Changed the Brand’s Entire Outlook on Marketing

Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI.

Oreo’s Attempts at Originality Are Ruining Its Brand Identity

Too many flavors made them stray too far from their original intent.

A Surefire Way to Build Trust With Consumers Is Deliver ‘Good’ Work

Meaning brands need to commit to real purpose and change.

3 Steps for Creating a Successful Branded Podcast

It will help establish your brand as a thought leader.

Advertising on Planet Vulcan

How our fixation on data is killing creativity on Earth.

3 Takeaways From New York’s Social Media Week

Platforms have the opportunity to foster community and connections.

Brands Have the Power to Chip Away at Mental Health Stigma, but They’re Not Using It

They’re coming at it with too much hesitancy still.

To Fix Facebook, Start With Separating the Community and Data Aspects

This isn’t the first time the platform made headlines, and it certainly won’t be the last.

Preparing Your Brand to Accommodate a Growing Chinese Consumer Base

They can help boost the U.S. economy with their spending.