The origin of soap operas lies in soap manufacturers like Procter & Gamble.
When an audience becomes apathetic to the brand and message, it can make even the best campaigns fall flat.
The brand genome is the central strategic tool leaders have at their command.
The strength of the 'heartset' may outweigh the pull of the mindset.
The leaders fostering agency talent are in need of more support and resources.
Brands can bridge funding gaps through meaningful long-term investments in infrastructure.
The relentless spread of jargon across B2B organizations is a symptom of a deeper problem.
The risk of jumping straight into paid media conversion is that you may lose your audience’s attention and trust.
They’re the visionaries, the innovators and the problem-solvers who craft compelling stories.
Adland isn’t exempt from the legislation that’s coming down the pike.
First, it was Bad Bunny. Now, artists like Peso Pluma are topping the charts and making regional Mexican music mainstream.
At the convergence of fashion and sports marketing.
Retail study by LTK shows 57% of people look to creators to make purchase decisions.
AI, VR and AR enable us to streamline processes, minimize resource consumption and drastically reduce carbon footprints.
There is nothing minor about these communities' sheer size, cultural impact and buying power.