Find a range of views, ideas and theories from advertisers, brand marketers, media influencers and tech talent. Voice allows you to dig deeper into the headlines with the newest intelligence about B2B, product launches, media brands (and rebrands), social media, traditional media and advertising trends from around the world. You’ll get the freshest thought leadership with unique perspectives on the world's biggest brands. Marketers, advertisers and tech professionals read Adweek's opinion column for voices they can't hear anywhere else.
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Brands, You Might Be Putting Up Your Own Barriers to Diverse Creators

A brand’s impact is only as strong as the operational structures behind its initiatives and statements.

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The 4 Rs of Working With Agency Search Consultants

Agencies that want to take part in the biggest reviews need a strategy.

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Dear Swifties: Ticketmaster Doesn’t Care That You Hate Them

Today, Live Nation Entertainment has a reputation for holding a monopoly on online ticket sales. Its secret? A chokehold on access to top venues across the country.

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The Rules of Brand Building Are Being Rewritten—Don’t Get Left Behind

Marketers need to update their toolkits and capitalize on the brand building opportunities of the Experience Era.

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Be Honest About Which Causes Your Brand Can—and Can’t—Commit to

How realistic is it that your business has the authority, scope and expertise to have a meaningful impact on an issue?

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Publishers Are Moving Away From Open Auctions. Advertisers Must Follow

By leaning away from the open market and into direct, publishers can regain control over the advertisers with whom they do business, resolve privacy concerns and protect the user experience.

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The Latinx Experience Is Complex. Sharing Our Stories Is the Best Path to Understanding

Vulnerability is necessary if we're to see authentic representation.

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With an Intentional Communications Strategy, Cultural Sensitivity Is Built In

Brands need to examine whether they should participate before showing up.

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Automation Can Never Replace Human Ownership of Social Media

KFC's recent scandal shows the importance of having a full-fledged social team.

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Awareness Isn’t Cutting It for Cannabis Anymore

How can performance marketing propel the industry’s latest growth phase?

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For Retailers, Experiential Brings All Parts of the Brand Together

Unlike nimble digital strategies, experiential retail has permanence and requires getting it right the first time.

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The Future of Access at Twitter Is in Jeopardy

Ever since Elon Musk decided to buy Twitter, accessibility advocates have been preparing for the possibility that the platform’s Accessibility Experience Team would suffer losses. Many were hopeful that someone, [...]

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Brand Strategy Is Key to Your Startup’s Success

What’s behind the belief that brand doesn’t matter for startup tech companies?

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‘The Bird Is Freed,’ but Will Advertisers Stay?

Will Twitter being private provide greater value to advertisers, or will advertising on the platform lose its ROI?

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Learn From Adidas’ Mistake—Act Fast

The brand severing ties with Kanye West may have been too little, too late.