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Quibi’s Many Faults. Let Us Count the Ways

Quibi failed for its lack of basic understanding—and adaptation—of social viewing and community.

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The Richards Group Incident Is Advertising’s Diversity Déjà Vu

There's a failure in diversity of self-regulation in advertising.

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Live Commerce: Now Is the Time to Hop on the KOL Train

Marketing Innovation

Livestream shopping is gaining momentum in the U.S.

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What Working in a Tattoo Shop Taught Me About Advertising’s Creative Process

Don’t choose the people you like for a job; choose the people you need.

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The Richards Group Incident Is Outrageous in Many Ways

A Latinx agency owner is outraged by the Richards Group incident, in more ways than one.

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Help Hispanics Keep Shining After Hispanic Heritage Month

Keep shining after Hispanic Heritage Month.

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5 Social Marketing Takeaways From Emily in Paris

Emily in Paris on Netflix is getting mixed reviews on the reality of social media marketing.

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3 Unexpected Lessons From the ‘Dreams’ TikTok

Be willing to consider the unconventional with viral trends.

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6 Ways to Make Yourself Indispensable at Work

Artificial intelligence and machine learning is the future for many companies.

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How Disney—and Others—Could Reimagine Bundles for the Future

Disney could take another look at packaging its offerings a la Amazon.

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Aidy Bryant Reminds Us of the (Political) Power of Jingles

Aidy Bryant takes jingle requests to fundraise.

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The Interruption Heard ‘Round the World Is All Too Familiar: ‘I’m Speaking’

From gender pay gaps to women’s health topics, women are constantly grappled with the notion that men have more important things to say than women.

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How Brands Can Prepare for Apple iOS 14

Brands, like publishers, need to prepare for Apple's iOS 14 update.

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What Every Marketing Spokesperson Should Learn From Dr. Anthony Fauci

Dr. Fauci is an effective and optimal spokesperson.

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No, Wells Fargo. The Reality Is There Is Ample Black Talent

It is not enough, however, to hire a more diverse team.

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