Find a range of views, ideas and theories from advertisers, brand marketers, media influencers and tech talent. Voice allows you to dig deeper into the headlines with the newest intelligence about B2B, product launches, media brands (and rebrands), social media, traditional media and advertising trends from around the world. You’ll get the freshest thought leadership with unique perspectives on the world's biggest brands. Marketers, advertisers and tech professionals read Adweek's opinion column for voices they can't hear anywhere else.

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What Role Do Ethics Play in Media Planning And Buying?

A much-needed framework for ethically evaluating media partners while still prioritizing key business results.

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Let’s Talk About Consent and the Future of Permission-Based Marketing

It's time for a new path forward in permission-based marketing.

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Black Gen Z Consumers Are Dissatisfied With Today’s Media Portrayal

Collage Group highlights what matters most to this influential consumer segment.

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The Art of Making Pretzels Part of Every Conversation

A BTS look at Auntie Anne’s social content strategy and viral posts.

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Creators in Super Bowl Ads Signal a Shift in the Industry

Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.

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A Rulebook for Reaching the New Mainstream: Super Bowl Edition

TelevisaUnivision’s broadcast provided new lessons for mainstage moments when speaking to the Latinx audience.

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In The Shadow of Giants: The Makers Behind The Super Bowl Ads Matter

A spotlight on the production teams that mirrored as beacons of inclusivity in this year’s Big Game.

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Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

How brands can ensure women are engaged and represented meaningfully during the Big Game and beyond.

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How to Make Noise During Advertising’s Biggest Day

When everyone's talking about one thing, how can brands remain relevant on social and beyond?

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Thanks to Gen Z, Deeper Connections Will Become the Currency of the Future

The 5 levers that fuel organic brand love when it comes to this cohort.

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A Black Woman’s Burden: The Cost of Corporate ‘Excellence’

Antoinette Candia-Bailey's death is a cry for corporate America to shed performance and embrace genuine inclusion.

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Anti-Remote Work Stances Are a PR Nightmare and a Step Back For DEIB

The Kyte Baby story is not unique when it comes to the stigma around remote workers.

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Stunt Versus Story: Super Bowl 2024

Agency Highdive shares what marketers should consider when that Super Bowl brief comes in.

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Super Bowl Ads Are Still Worth It, but You Need a Game Plan

Winning Super Bowl creative and campaigns need just as much strategy as the Big Game.