It’s Time for Marketers to Do Less Thinking to Make Room for More Ideas

All this thinking keeps our minds really busy, but creativity requires space and open minds—less thinking, more being.

How Some Global Brands Are Addressing Brand Safety Concerns

Brand safety is something that every marketer and consumer alike thinks about regularly.

Delivering an Authentic Black Experience in Advertising Means Reflecting the Real World

We have a responsibility to deliver work that is reflective of the real world.

How to Elevate Black Culture Rather Than Just Benefitting From It

There is nothing more inauthentic than hearing from a brand during Black History Month and never hearing from them again.

What DTC Challengers Can Learn From the Demise of Brandless

Brandless is one of the first major direct-to-consumer brands to collapse.

How Brands Can Forge Authentic Influencer Relationships to Better Reach Black Consumers

Businesses that cultivate influencer programs and create content to engage the African American community will build more meaningful and lasting brand relationships.

3 Ways to Take the Brand-Consumer Relationship to the Next Level

Brands should focus on how consumers can create experiences on Valentine's Day over just using gifts.

How Brands Can Maintain Visibility During an Election Year

A politicized brand statement by itself is empty, and consumers of all ages will see through it.

Advancing Diversity in Advertising Starts in the Classroom

Black marketing professors can foster a legacy of change.

4 Ways I’m Challenging Advertising’s Ageism Problem

The narrative around getting older in the advertising industry needs to change.