Can Dynamic Content Optimization Save Brand Storytelling as We Know It?

Brands and marketers of all business models and industries are now well-positioned to take full advantage of the more robust and compelling brand building capabilities of DCO.

3 Tips for Switching Your Platform to First-Price Auctions

First-price auctions will be the universal method for the entire programmatic market.

5 Ways Social Commerce Is Changing the Way We Shop

Social commerce will turn us all into shoppable product demos and our life into a catalogue of stylized products.

Changing Perception of E-Cigarettes Could Affect Other Industries

When it comes to regulation, there is rarely time to act, but always the ability to overreact.

Plant-Based Proteins Might Go the Way of WeWork

Impossible and Beyond Meat are trending—for now, anyway.

For Brands to Truly Commit to Sustainability, We Need to Change Expectations Around Packaging

Recycling has a branding problem.

3 Brands That Successfully Used Trade Ins as a Marketing Incentive

Perhaps a competitor’s product can help sell yours, too.

The Pink Tax Is Affecting Women-Focused Industries—Including Cannabis

CBD-infused beauty and health products marketed to female consumers are often expensive.

How Putting Women in Leadership Positions Changed Our Agency for the Better

It all started with a simple appreciation of the amazing talent we already had around us.

Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

Succesful media companies diversified away from an advertising-based model in favor of building out direct consumer revenue lines.