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Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’

We started thinking about how we could reach a similar audience at home, at play, in health care facilities and the best ways to do that with limited cash and [...]

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The New Presidency Marks a New Era for Marketers

Marketers should be keen on digital messaging and diversity going forward.

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Yes! The Madam Vice President Is ‘My’ Madam Vice President

I am proud that I can say “Madam Vice President” to the first Southeast Asian-American, the first African-American and the first female vice president in U.S. history. I am energized [...]

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Why the Fusion of Humans and Machines Is the Future

It's time to create a framework for this biomedically-engineered technology.

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How to Handle Social Media This Inauguration Week

Why you should turn off paid media for the inauguration.

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How to Impact Diversity When All Brands Are at Stake

The questions we must about about DEI in 2021.

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4 Super Bowl Ad Missteps Brands Should Avoid

Voice

What Super Bowl spots need to do to unite people.

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What We Can Learn from the Mistakes Made in 2020

Like all industries, the agency world was not left unscathed by the catastrophic year 2020.  Agencies big and small had to learn how to serve their clients, pitch new business [...]

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How Should Brands Make Up for 2020 With Super Bowl Spots?

What will our story be in 2021?

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Where Taco Bell’s Potato CEO Failed

Taco Bell's potato CEO video missed the mark in one significant way.

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The 3 Biggest Trends That Should Be on Every Marketer’s Radar for 2021

Advertisers and marketers are familiar with disruption. But in 2020, disruption wasn’t dictated by a new medium. Instead, marketers and advertisers had to make massive adjustments to existing efforts to [...]

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Why the First Amendment Is Important in Understanding Trump’s Social Media Bans

Twitter, Facebook, Snapchat, Google and Apple are private companies owned by private citizens.

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Two 2021 Logo Redesigns: One Rocked, the Other Flopped—Here’s Why

Analyzing the Burger King and GM rebrands.

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How Investing Makes for a Better Marketer

How investing can make you a better performance marketer.