The Biggest Customer Brands Are Missing Out on the Asian American Consumer

Strike a balance and reap the rewards of this target audience.

Key First-Quarter Media Stats of This Epic 2020

Consultant Matthew Scott Goldstein crafts his quarterly newsletter.

Covid-19 Will Bring a Rise in Livestreaming Content Across Platforms

With wider audience attention, rising media consumption and celebrity involvement, it was inevitable that the livestream would start to go big. ​

How Advertisers Should Adjust Strategies for the At-Home Audience

That shift in work environment has significant implications for advertisers continuing to find the right audiences.

4 Ways to Keep Spirits Up With Your Remote Coworkers

Tips to ensure employee happiness and health during these weird times.

Brands Need to Show Support and Make Actionable Change for the Asian American Community

Each of us must take the opportunity to think more broadly about what inclusiveness should look like among all identities.

Mental Well-Being Is a Privilege and Needs to Be Approached as Such

Access to tools, people, environments and resources that support mental well-being practices are unavailable—unless you have the cash to access them.

Marketers Will Need to Find Opportunities to Land New Business in the Great Reset

The great reset is the concept that store visits will return to normal levels over time, but the beneficiaries of these stores will not be the same.

Quibi Is Struggling Because It Overestimated How Consumers Absorb Short Content

Quibi failed because of a fundamental perception issue, not because of the Covid-19 pandemic.

7 Marketing Predictions From the Chairman of Cannes Lions

The chairman of the Cannes Lions shares some predictions.