Every Company Should Ask: How Do We Use Our Platform?

What if every company in America stopped and asked how they can we use their platform? Deciding it's not business as usual is a start.

I Feel Terrified. I Feel Angry. I Feel Sad

Leslie Collins shares his POV and call to action to fellow marketers.

Brands (and Agencies) Can Do Better Than Platitudes and Statements, Especially Now

Agencies can do better at their own response to both the pandemic and racism.

5 Ways to Rethink Influencer Marketing and Make It More Effective

Influencer marketing has grown exponentially. Here are some tips for how to measure its success.

A Note to the Graduating Class From Someone Who Saw His Fair Share of Low Points

Even dream jobs have nightmare days and even the people at the top sometimes wonder whether they have any business being in this business.

Now Is the Time for Brands to Make Strategic Moves for Loyalty and Retention

Cash is a Band-Aid, and ecommerce alone cannot make up for a lack of demand.

3 Ways to Resist Burnout and Rebuild Resistance for the New Normal

Ways to take breaks in the new normal.

Weathering the Economic Downturn Storm so Your Brand Emerges Intact

Making the tough calls early, focusing on your critical customer needs and continuing to build customer loyalty can benefit any brand in a downturn.

Why Instagram Influencers Are Being Swapped Out for More Authentic TikTok Creators

Though they were idolized 6 months ago, audiences don’t relate to Instagram users' more lavish lifestyles anymore.

The Biggest Customer Brands Are Missing Out on the Asian American Consumer

Strike a balance and reap the rewards of this target audience.