Daniela Molta
Daniela Molta is an assistant professor of digital advertising at Syracuse University's S.I. Newhouse School of Communications. Prior to joining academia in 2020, she was responsible for communications and advertising strategy at Meta, GoPro and Netflix. Prior to her time in Silicon Valley, she worked in digital media planning and buying at OMD and MEC (now Wavemaker) in New York City.
Consumer Relationships Aren’t Built on Financial Incentives
The promise and pitfalls of zero-party data.
You’ve Met Data Privacy Guidelines. But What About Data Ethics?
Respect your consumers enough to be transparent and give them a clear choice for their data.