Using TikTok to Maximize Your Paris 2024 Impact

According to new research from TikTok, its users will be just as likely to watch the summer games in Paris on the platform (58%) as they are to watch the live broadcast on TV (57%). So, how can brands best capitalize on this unique opportunity to authentically align with a worldwide, fan-fueled event? And how can you measure the impact?

Get actionable tips on how to tap into the conversation around this summer’s games—and future cultural moments—from leaders at TikTok and Foursquare. You’ll find out:

• How to optimize your TikTok campaigns using location-based key performance indicators such as conversion rate and cost per visit 
• Why measurement is critical to validating campaign performance, ensuring you’re reaching the right audience and deriving rich insights
• How granular campaign reporting by demographic, geography, daypart and more can reveal unique opportunities

SPONSORED BY

Speakers

Casey Hamlyn

Head of Marketing Sciences, North America, TikTok

Peter Greb

VP of Partner Solutions, Foursquare

Casey Hamlyn

Head of Marketing Sciences, North America, TikTok

TikTokCasey builds advertiser value through high quality measurement. Prior to TikTok, he worked in retail media, helping to build ad effectiveness analytics capabilities for several large US brands.

Peter Greb

VP of Partner Solutions, Foursquare

Peter works closely with over 500 media partners to ensure their clients have appropriate attribution tools to measure and evaluate their ad campaigns. He brings 20+ years of experience from both the agency and attribution solution perspectives to his role.