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Bed Bath & Beyond, now a fully online retailer, is launching its comeback campaign today, helmed by independent creative agency Arts & Letters.
Brand and agency are partnering for the first time to produce the work. The integrated campaign, called “An Icon Returns,” includes a mix of out-of-home, print, digital and film spots. The agency refers to its omnichannel infrastructure as the “Beyond” brand platform, an integrated marketing format the brand can mirror for future activations.