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Ad tech is confusing, and brand marketers and agencies alike want to simplify it. There are an overabundance of vendors contributing to the industry’s complexity. The ad-tech market will reach $2.9 trillion by 2031, according to Allied Market Research. Adweek is reporting on one rising tech company each month that represents the future of advertising.
Adventr, an ad-tech startup backed by John Legend, is creating interactive, shoppable videos designed to convert viewers. It uses generative AI to help video creators—usually marketers—increase clickthrough rates and generate higher purchase intent “in a dramatic way, at scale,” said the company’s founder, Devo Harris.