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Literally Media, and Its Legacy Comedy Brands, Enter the Video Era

The company behind Cracked and eBaum's World aims to be the Comedy Central of CTV.

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At Insider, Video Consumption Peaks as CTV Viewing Tops 50%

A shift in content strategy, as well as increased focus on watch-time, are responsible for the uptick.

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Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?

Linear fall TV ratings are declining, so marketers reveal strategies for a streaming video future.

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Lights, Camera, Ads: Performance Advertisers See Revenue Gains From Cinema Ads

NCM's data-driven audience platform combined with an audience scale exceeding 10 million moviegoers, have enabled NCM to win both old and new ad accounts.

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YouTube Is Now TV—Here’s Why Food and Beverage Brands Should Embrace It

Is too much of our industry still failing to take it seriously as a product discovery hub?

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Introducing Marketing Vanguard by Adweek

A new resource for C-level marketing leaders.

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Vogue’s Met Gala Livestream Notched 53 Million Views in 24 Hours

Inside Vogue's diversified strategy that drove huge viewership growth and subscribers.

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The Trade Desk Embraces New IAB Video Specs, Spurring Adoption and Anxiety

There is no deadline for supply-side partners to adopt the new standards—yet.

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New Video Ad Classification Will Alter How Marketers Direct Budgets

The in-stream/out-stream binary has expanded to four categories.

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As Advertisers Pivot to Out-Stream, What’s the Incentive for Publishers?

In an ideal world, seamless adoption of the IAB guidelines on both sides of the advertising ecosystem would happen. So why haven’t they been applied, and why hasn’t inventory been [...]

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In-Stream vs. Out-Stream: Inside the Update Reshaping Video Advertising

The introduction of a new class of video aims to head off a dramatic upheaval.

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Platforms Are Pivoting to Video. Publishers, Again, Follow Suit

To combat slumping social traffic and revenue, publishers have retooled their strategies.

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There Are Stranger Things Than Seeing a Brand on a Show These Days

From strategic KFC mentions in Stranger Things to the critical role of a prop master, this episode dives into what it takes for brands to meaningfully connect with the audience.

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Publicis Sapient Captures Its Impact in 3 Documentary Films

Academy Award-winning director Ben Proudfoot is behind Publicis Sapient's branded content.