Walmart’s Interactive Cooking Show Is a Star-Studded, Shoppable ‘Choose Your Own Adventure’
Cookshop is adding episodes, functionality and product integrations.
Want to Make Video Ads, but Don’t Have Video? Amazon Has a Tool for That
Helping brands tap into a big marketing opportunity.
When Everyone’s a Celebrity, Cameo Wins
The line between online influencers and traditional celebrities is blurring.
A Map or a Matrix? Identity Management Is More Complex By the Day
A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]
Video Advertising Perspectives from Tim Hawthorne, an Entrepreneur Long Before Streaming Video
I thought it would be a wonderful idea to talk to one of the original greats in video advertising, Tim Hawthorne, founder of Hawthorne Advertising, who will be bestowed a [...]
Do Marketing Influencers Really Influence? Or Do Brands?
The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new. We marketers have been “influencing the influencers” [...]
Social Video Standards Need to Look More Like TV
Current social video measurement presents no way to standardize views cross-platform, which means publishers with large social video audiences are held back from full revenue because they can’t prove the [...]
Rihanna and Amazon — Marketing Perfectly Together
Rihanna’s second Savage X Fenty lingerie show will be a highlight of New York Fashion Week, with its inclusive line-up of models representing all body types. Last year’s show was [...]
How I Cut the Cord and Learned to Love OTT
Just how many months — no, years — does it take for a logical, clear-headed, money-conscious, well-informed consumer to overcome inertia, cut the cord in his home television habits, and [...]
How 5 Aspects of Storytelling Influence Your Brand
Stories work because throughout history, in every culture and place, human beings have had one thing in common: We love great storytelling with compelling characters.
5 Multichannel Video Marketing Tactics to Engage Holiday Shoppers
Utilizing a multi-pronged holiday video marketing approach enables marketers to take their seasonal performance to the next level by increasing visibility through social media platforms and search, while also boosting [...]
The Insider’s Guide to Strategic B2B Webinar Campaigns
Webinars have been increasingly used as an interactive, visual form of content marketing, both educational and promotional. In fact, about 60% of B2B marketing teams make webinars a key part [...]
Why Embedded Video Does Not Work in Cold Email
There's no shortage of reasons why embedded video should work in cold sales email. Sadly, they amount to lazy fantasies of inside- and field-sales reps who should know better. Cold [...]
Streaming Video Will Beat Addressable TV to the Punch
For years we've been hearing about addressable television, the ability to target TV ads to individual viewers much like you would online ads with targeting, and potentially even retargeting. But [...]
Zapping Suggested Videos: The Pesky Gremlins of YouTube
If you post videos on your website that are embedded from YouTube, you ought to pay attention to what happens when your video ends. Unless specified otherwise when you uploaded [...]