The company behind Cracked and eBaum's World aims to be the Comedy Central of CTV.
A shift in content strategy, as well as increased focus on watch-time, are responsible for the uptick.
Linear fall TV ratings are declining, so marketers reveal strategies for a streaming video future.
NCM's data-driven audience platform combined with an audience scale exceeding 10 million moviegoers, have enabled NCM to win both old and new ad accounts.
Publishers are lagging for a variety of reasons.
Is too much of our industry still failing to take it seriously as a product discovery hub?
A new resource for C-level marketing leaders.
Inside Vogue's diversified strategy that drove huge viewership growth and subscribers.
There is no deadline for supply-side partners to adopt the new standards—yet.
The in-stream/out-stream binary has expanded to four categories.
In an ideal world, seamless adoption of the IAB guidelines on both sides of the advertising ecosystem would happen. So why haven’t they been applied, and why hasn’t inventory been [...]
The introduction of a new class of video aims to head off a dramatic upheaval.
To combat slumping social traffic and revenue, publishers have retooled their strategies.
From strategic KFC mentions in Stranger Things to the critical role of a prop master, this episode dives into what it takes for brands to meaningfully connect with the audience.
Academy Award-winning director Ben Proudfoot is behind Publicis Sapient's branded content.