BTS Sets Worldwide ‘Permission to Dance’ Challenge on YouTube Shorts
It runs from July 23 through Aug. 14.
TikTok Integrates Vimeo’s Video Tools With an Eye Toward SMBs
Vimeo also became a TikTok Marketing Partner.
Snap Studies Effectiveness of Its 6-Second Non-Skippable Commercials
The company said adding them to an ad product mix boosted efficiency by 65%.
TikTok to Be Title Sponsor for VidCon US 2021
The live event will be held Oct. 21 through 24 in Anaheim, along with digital extension VidCon Now.
LG Electronics Kicks Off Facebook Live, Instagram Live Shopping Series The Upgrade
The pilot episode was hosted by the father-and-son duo behind What’s Inside on YouTube.
Facebook Set to Kick Off Live Shopping Fridays
The ecommerce initiative will run through July 16.
Here Are the Winners of the 2021 YouTube Works Awards
They recognized the most effective use of its platform in ad campaigns in the U.S.
Bright Wants You to Take Classes With Celebrities
The premise is simple: People can use Bright to sell and operate paid, interactive video lectures with their fan bases.
Petco Let the Dogs Out for Facebook Live: The Perfect Fit
Pet fashions from its Reddy and Youly owned brands were modeled by adoptable dogs.
Card Membership and Its Benefits Drive American Express’ New Global Campaign
The financial services giant turned to a 15-second strategy.
TruTV to Plug Premiere of Magic Series Big Trick Energy With Facebook Live Event
The show stars magicians and best friends Wes Barker, Alex Boyer, Eric Leclerc and Chris Ramsay.
Scotts Miracle-Gro Video Series Lets 6 Real-Life Customers Share ‘How I Grow’
The project came from integrated agency of record VaynerMedia.
Video Advertising Integrations Spell the End of Advertising
Our future is not more ads as pre-roll: It’s more embedded technology that turns video into ads.
Walmart’s Interactive Cooking Show Is a Star-Studded, Shoppable ‘Choose Your Own Adventure’
Cookshop is adding episodes, functionality and product integrations.
Want to Make Video Ads, but Don’t Have Video? Amazon Has a Tool for That
Helping brands tap into a big marketing opportunity.