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Here Are the Winners of the 2021 YouTube Works Awards

They recognized the most effective use of its platform in ad campaigns in the U.S.

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Bright Wants You to Take Classes With Celebrities

Platforms

The premise is simple: People can use Bright to sell and operate paid, interactive video lectures with their fan bases.

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Petco Let the Dogs Out for Facebook Live: The Perfect Fit

Pet fashions from its Reddy and Youly owned brands were modeled by adoptable dogs.

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Card Membership and Its Benefits Drive American Express’ New Global Campaign

The financial services giant turned to a 15-second strategy.

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TruTV to Plug Premiere of Magic Series Big Trick Energy With Facebook Live Event

The show stars magicians and best friends Wes Barker, Alex Boyer, Eric Leclerc and Chris Ramsay.

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Scotts Miracle-Gro Video Series Lets 6 Real-Life Customers Share ‘How I Grow’

The project came from integrated agency of record VaynerMedia.

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Video Advertising Integrations Spell the End of Advertising

Our future is not more ads as pre-roll: It’s more embedded technology that turns video into ads.

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Walmart’s Interactive Cooking Show Is a Star-Studded, Shoppable ‘Choose Your Own Adventure’

Cookshop is adding episodes, functionality and product integrations.

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Want to Make Video Ads, but Don’t Have Video? Amazon Has a Tool for That

Helping brands tap into a big marketing opportunity.

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When Everyone’s a Celebrity, Cameo Wins

The line between online influencers and traditional celebrities is blurring.

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A Map or a Matrix? Identity Management Is More Complex By the Day

A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]

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Video Advertising Perspectives from Tim Hawthorne, an Entrepreneur Long Before Streaming Video

I thought it would be a wonderful idea to talk to one of the original greats in video advertising, Tim Hawthorne, founder of Hawthorne Advertising, who will be bestowed a [...]

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Do Marketing Influencers Really Influence? Or Do Brands?

The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new. We marketers have been “influencing the influencers” [...]

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Social Video Standards Need to Look More Like TV

Current social video measurement presents no way to standardize views cross-platform, which means publishers with large social video audiences are held back from full revenue because they can’t prove the [...]

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Rihanna and Amazon — Marketing Perfectly Together

Rihanna’s second Savage X Fenty lingerie show will be a highlight of New York Fashion Week, with its inclusive line-up of models representing all body types. Last year’s show was [...]