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TikTok Integrates Vimeo’s Video Tools With an Eye Toward SMBs

Video Marketing

Vimeo also became a TikTok Marketing Partner.

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Snap Studies Effectiveness of Its 6-Second Non-Skippable Commercials

The company said adding them to an ad product mix boosted efficiency by 65%.

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TikTok to Be Title Sponsor for VidCon US 2021

The live event will be held Oct. 21 through 24 in Anaheim, along with digital extension VidCon Now.

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LG Electronics Kicks Off Facebook Live, Instagram Live Shopping Series The Upgrade

The pilot episode was hosted by the father-and-son duo behind What’s Inside on YouTube.

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Facebook Set to Kick Off Live Shopping Fridays

The ecommerce initiative will run through July 16.

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Here Are the Winners of the 2021 YouTube Works Awards

They recognized the most effective use of its platform in ad campaigns in the U.S.

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Bright Wants You to Take Classes With Celebrities

The premise is simple: People can use Bright to sell and operate paid, interactive video lectures with their fan bases.

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Petco Let the Dogs Out for Facebook Live: The Perfect Fit

Pet fashions from its Reddy and Youly owned brands were modeled by adoptable dogs.

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Card Membership and Its Benefits Drive American Express’ New Global Campaign

The financial services giant turned to a 15-second strategy.

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TruTV to Plug Premiere of Magic Series Big Trick Energy With Facebook Live Event

The show stars magicians and best friends Wes Barker, Alex Boyer, Eric Leclerc and Chris Ramsay.

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Scotts Miracle-Gro Video Series Lets 6 Real-Life Customers Share ‘How I Grow’

The project came from integrated agency of record VaynerMedia.

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Video Advertising Integrations Spell the End of Advertising

Our future is not more ads as pre-roll: It’s more embedded technology that turns video into ads.

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Walmart’s Interactive Cooking Show Is a Star-Studded, Shoppable ‘Choose Your Own Adventure’

Cookshop is adding episodes, functionality and product integrations.

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Want to Make Video Ads, but Don’t Have Video? Amazon Has a Tool for That

Helping brands tap into a big marketing opportunity.