Papa Johns didn’t air an ad during Super Bowl 58, but the pizza chain did bring its marketing team to Las Vegas for a Super Bowl-themed stunt: delivering a pizza worth $58,000 to two sweepstakes winners, a surprise that involved baking fake money into the crust.
At a Las Vegas Papa Johns location just off the Strip, The Martin Agency and Papa Johns marketing leaders including head of brand Jaclyn Ruelle were on hand to oversee the baking process and capture footage.
The stunt is part of Papa Johns’ commitment to celebrating pizza culture—one of the big changes to its strategy in 2024.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
