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Papa Johns didn’t air an ad during Super Bowl 58, but the pizza chain did bring its marketing team to Las Vegas for a Super Bowl-themed stunt: delivering a pizza worth $58,000 to two sweepstakes winners, a surprise that involved baking fake money into the crust.
At a Las Vegas Papa Johns location just off the Strip, The Martin Agency and Papa Johns marketing leaders including head of brand Jaclyn Ruelle were on hand to oversee the baking process and capture footage.
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