Papa Johns Gave Away $58,000 Pizzas During Super Bowl 58

The marketing stunt is some of the first work from creative AOR The Martin Agency

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Papa Johns didn’t air an ad during Super Bowl 58, but the pizza chain did bring its marketing team to Las Vegas for a Super Bowl-themed stunt: delivering a pizza worth $58,000 to two sweepstakes winners, a surprise that involved baking fake money into the crust.

At a Las Vegas Papa Johns location just off the Strip, The Martin Agency and Papa Johns marketing leaders including head of brand Jaclyn Ruelle were on hand to oversee the baking process and capture footage.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in