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How Nestlé and Wunderman Thompson Australia Sparked a Viral Brand Moment on TikTok

KitKat is encouraging fans to share their consumption habits on TikTok under the hashtag #rulebreak.

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Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

Soyoung Kang, CMO at Eos, recognized Joy's indelible contribution to the brand's most recent success.

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Do Marketing Influencers Really Influence? Or Do Brands?

The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new. We marketers have been “influencing the influencers” [...]

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Dr. Pimple Popper: Skincare’s Gross Social Media Superstar

Is there any topic more boring and unlikely to draw an audience than dermatology? If I wanted to make something sound uninteresting, I'd say it was about "pimple popping." How [...]

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10 Lessons From My First Viral Video

Creating a video and having it go viral is surely every marketer’s dream. Last month, it happened for me. The outcomes — ranging from monetization to brand awareness — were [...]

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You’ll Get My Attention With a Giant Squirrel

Almost anyone who's flown more than a couple of times knows what the safety instructions entail on a commercial flight. And so most of us ignore them. Delta Airlines recognized [...]