The Latest
Pura States There’s No ‘Silver Bullet’ to Shifting Measurement Challenges
Omnichannel advertising platform Blis sponsored “Measurement Matters: Understanding Advertising Effectiveness in Today’s Fragmented Landscape,” a panel during ADWEEK’s Mediaweek event in New York last week.
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Google Pushes Its Shopping Ads To Improve Retail Media
Google’s Shawn McGahee and Wavemaker’s Briana Finelli talked about the changing state of retail media.
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Advertisers That Rely On Social and YouTube Are Whiffing on Reaching Customers
Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company Digital Turbine, believes they're missing big opportunities.
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Move Over, Beyoncé. Content Is Having Its Own Renaissance
Top marketers share their analysis and real-world examples of the current state of content consumption.
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Walgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
Walgreens serves around 8 million customers daily, generating around $30 billion in quarterly revenue.
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How Streaming Is Navigating Its Mature Era
Focusing on profitability in streaming is an important aspect in the new age of TV.
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Dotdash Meredith CEO Talks Google AI, Adtech Acquisitions, and Unsentimentality
Media executive Neil Vogel explains how Dotdash Meredith is planning for the future.
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How Angi Tweaked Its Media Mix to Back Its Rebrand From Angie’s List
Angie's List dropped the “List” and an “e” in 2021, and Angi senior director, brand media Racine Levy sat down with ISpot regional vice president, brand partnerships Heather Robertson to [...]
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Win-Win: Ad-Supported Streaming Lowers Cost for Viewers, Sharpens Ad Targeting
Everything old is new again, but it’s also better when it’s new. According to the panelists on “Tiers of Joy: How Ad-Supported Streaming Is Changing TV,” at ADWEEK’s Mediaweek event [...]
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3 Tips for Success in Social Commerce and Creator Marketing
To discuss how brands can turn social commerce into a revenue stream and work with creators, execs from Pair Eyewear and shopping platform LTK took the stage at ADWEEK's Mediaweek.
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How Friction Can Create Media Growth Opportunities
In a media landscape that is constantly reinventing itself through new technology and behaviors, it’s not surprising that friction is created as old meets new. But knowing how to harness [...]
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How Meta is Using Experiential Marketing to Bring its Products to Life
Innovation and experimentation are key to creating brand experiences that resonate with audiences, according to Lindsay Hegleman, director of global experiences at Meta. “Brands should be open to testing and [...]
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Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media
The entreprenaur highlights the shift from traditional media to organic social media, where creative content now drives reach and consumer insights.
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What the Chief Media Officer Job Looks Like in 2024
Executives from Molson Coors, General Motors, and VaynerMedia discuss how creativity and AI shape their mission.
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Ryan Leslie Hacked Artist Marketing With an SMS. Then Bad Bunny’s Team Called
The artist discussed building direct relationships with fans, and marketing innovation and Mediaweek.
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