Portrait of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor, where she covers advertising and marketing news through a climate lens.

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6 Brands in 4 Minutes: Anheuser-Busch Reveals Super Bowl 56 Strategy

Super Bowl

After sitting on the sidelines last year, Budweiser is back in the game.

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Anheuser-Busch’s New Logo Aims to Usher the Megabrand Into the Future—and the Minds of Drinkers

Rebrands

Experts question whether the new design is simple enough for the digital age.

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After a 60-Day Review of Its Roster, Edelman Is Sticking With Polluters—For Now

Sustainability

Moving forward, the PR firm 'will part company' with clients failing to accelerate progress on climate, according to CEO Richard Edelman.

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5 Sustainability Trends That Defined 2021

Year in Review

Activists challenged industry norms, apparel brands got into to resale and everyone lost patience with greenwashing.

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Cutting the Plastic Out of Dental Hygiene

Sustainability

A vegan trying to live a low-waste lifestyle, Lindsay McCormick was frustrated the only travel toothpaste option was in a throwaway, plastic container.

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The Future of Gift-Giving Is Thrifted

Sustainability

A new Adweek-Morning Consult survey showed just over a quarter of U.S. adults will give pre-owned items.

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How PR Firms Shape—and Often Obstruct—Climate Change Policies

Sustainability

They're the marketing industry's equivalent of think tanks.

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This EV Charging Company Just Launched a Media Network to Sell Ad Space on Their Stations

Sustainability

Volta offers advertisers access to climate conscious consumers in high-traffic areas.

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McCann Worldgroup Report Upends Conventional Wisdom About Consumers’ Environmental Concerns

Sustainability

In a new report by McCann Worldgroup upends some of the prevailing wisdom on sustainability and branding.