Portrait of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is a reporter covering breaking news. Before joining Adweek, she wrote about politics for The Daily DONUT, analyzed policy at the Texas Capitol, worked as a fellow for The Texas Tribune and checked facts at Sports Illustrated. She holds an M.A. in journalism and a master of global policy studies from the University of Texas at Austin and got her B.A. in international studies from the University of Wisconsin-Madison. Originally from Minnesota, she’s lived in Austin, Texas, for six years.

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Alcohol Brands Tout Renewable Energy and Sustainable Ingredients for Earth Day 2021

Beer, Spirits & Cannabis

But those messages only resonate if they're reflected in the company's DNA, says branding expert Gina Kim.

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For Earth Day, New Belgium Brewing Created a Beer With Post-Climate Apocalypse Ingredients

Brand Marketing

The Colorado-based beer maker created a new ale inspired by what climate change could do to beer ingredients like water and hops.

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Anheuser-Busch Celebrates Having a Beer Safely in Follow Up to Super Bowl Ad

Brand Marketing

It kicks off a coordinated marketing strategy across its many beer and non-beer labels.

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Younger Consumers Are Paying Attention to Earth Day Campaigns—but Don’t Want to Be Shamed

Brand Marketing

A new Adweek-Harris Poll survey found that consumers responded better to messages of positivity and action.

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Consumers Are Split on What Media Platforms Should Do With Their Data

Media

Plus, how they feel about paying for content according to a new Adweek-Harris Poll survey.

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How Brands and Agencies Are Navigating Relationships During—and Coming Out of—the Pandemic

Performance Marketing

Adweek partnered with Harris Poll to survey Mediaweek attendees on the latest industry trends.

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Professor Scott Galloway’s Mediaweek Talk Pulled No Punches—Especially When It Came to Big Tech

Mediaweek

The NYU instructor also implored attendees to get the Covid-19 vaccine.

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Diageo Acquires Another Ready-to-Drink Alcohol Brand Loyal 9

Beer, Spirits & Cannabis

This follows a recent purchase of Lone River Ranch Water.

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Adnatomy: How Bud Light Seltzer Lemonade’s Citrus-Filled Super Bowl Ad Came to Be

Creativity

The Anheuser-Busch brand used over 5,000 lemons for the spot—some real, some fake.

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Every Celebrity Has an Alcohol Brand—but What Spells Success?

Beer, Spirits & Cannabis

The ownership trend offers more power to personalities and greater opportunities for authentic storytelling.