Portrait of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability reporter. Before joining Adweek, she wrote about politics for The Daily DONUT, analyzed policy at the Texas Capitol, worked as a fellow for The Texas Tribune and checked facts at Sports Illustrated. She holds an M.A. in journalism and a master of global policy studies from the University of Texas at Austin and got her B.A. in international studies from the University of Wisconsin-Madison. Originally from Minnesota, she’s based in Austin, Texas.

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Gabrielle Union: ‘My Overall Goal Is to Increase Diversity and Inclusion in a Real Way’

Brandweek

The multi-hyphenate discusses how her endeavors center the experiences of marginalized communities.

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McDonald’s Happy Meal Toys Will Be ‘More Sustainable’ by 2025

Sustainability

The fast food giant makes over 1 billion toys per year.

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Sustainability and New Revenue Streams Are Driving Brands to Online Resale Marketplaces

Sustainability

Madewell, Levi’s, Patagonia, Eileen Fisher, REI and Lululemon are all turning their attention to the secondhand market.

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This Fin-tech Startup Is on a Mission to Redefine Business Insurance

Rebrands

NEXT Insurance's new brand positioning promises coverage and service that 'doesn't suck.'

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Delta’s New Ad Campaign Takes Aim at Travel-Related Climate Guilt

Sustainability

The airline's commercial hinges on its carbon-neutral status.

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76% of Americans Want Sustainable Products—but How You Define That Matters

Sustainability

In a new Adweek-Morning Consult survey, respondents said 'biodegradable' was more appealing than 'plastic-free' or 'ethically sourced.'

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Most Consumers Aren’t Ready for Halloween Decor Quite Yet

Data & Insights

A new Adweek-Morning Consult survey asked consumers when they're ready to see seasonal marketing.

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Consumers Are Wild About Mobile Gaming—and They Don’t Mind Ads

Gaming

Data from Deloitte Digital shows more than 70% of Gen Z and millennials are open to ads to reduce the cost of games.

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Young Marketers Want Ad Agencies to Cut Ties With Big Oil

Sustainability

Activist group Clean Creatives released an open letter signed by over 70 'advertising and PR leaders of tomorrow.'

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Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

Data & Insights

1 in 4 Americans want the fall favorite in August, according to a Morning Consult survey.