Portrait of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor, where she covers advertising and marketing news through a climate lens.

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TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools

Platforms

TikTok has added tools to make it quicker and easier for marketers to create relevant ads on the platform.

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Retail Media Network Trade-Offs: High Engagement but Low Viewability

Retail Media Advertising

This marks the first year that DoubleVerify has broken out retail media networks into their own section of the Global Insights report, reflecting an increased focus on retail media as [...]

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Buyers Praise Amazon’s Content-Heavy Upfront Despite Lack of Data Details

TV Upfronts

While some media buyers at Amazon's upfront enjoyed the content and talent, others wanted more details on new shoppable ad formats.

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Look Inside the Pitch Deck That Sustainability Platform Provenance Used to Raise $5 Million

Sustainability News

Sustainability tech platform Provenance aims to simplify brands' green claims.

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Inside Amazon’s Star-Studded First Upfront Week Event

TV Upfronts

Amazon's star-studded upfront week event included Jake Gyllenhaal, Reese Witherspoon and more.

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Expedia Launches Travel Media Network, Expanding Ad Business to Include Offsite Buys

Retail Media Advertising

The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising business.

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How Snap and Scope3 Aim to Improve Carbon Measurement for Social Ad Formats

Sustainability News

The climate impact of social media ads has previously been measured by estimating impact using carbon calculators.

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Clean Creatives’ F-List Awards Are Back, Trolling the Ad Industry for Ties to Polluters

CMO Moves

Edelman, Havas, McCann and Ogilvy were each "dishonored" by winning in one of 10 categories.

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Disney, Walmart Team Up for Enhanced Targeting, Measurement Across Streaming

TV Upfronts

The Walmart Connect-Disney Advertising partnership enables advanced targeting and outcome-based measurement.

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Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership

NewFronts

The partnership marks Kroger Precision Marketing's second demand-side-platform partnership since last fall and ushers in a new focus on commerce media for Yahoo Advertising.