Kathryn Lundstrom is a reporter covering breaking news. Before joining Adweek, she wrote about politics for The Daily DONUT, analyzed policy at the Texas Capitol, worked as a fellow for The Texas Tribune and checked facts at Sports Illustrated. She holds an M.A. in journalism and a master of global policy studies from the University of Texas at Austin and got her B.A. in international studies from the University of Wisconsin-Madison. Originally from Minnesota, she’s lived in Austin, Texas, for six years.
Alcohol Brands Tout Renewable Energy and Sustainable Ingredients for Earth Day 2021
But those messages only resonate if they're reflected in the company's DNA, says branding expert Gina Kim.
For Earth Day, New Belgium Brewing Created a Beer With Post-Climate Apocalypse Ingredients
The Colorado-based beer maker created a new ale inspired by what climate change could do to beer ingredients like water and hops.
Anheuser-Busch Celebrates Having a Beer Safely in Follow Up to Super Bowl Ad
It kicks off a coordinated marketing strategy across its many beer and non-beer labels.
Younger Consumers Are Paying Attention to Earth Day Campaigns—but Don’t Want to Be Shamed
A new Adweek-Harris Poll survey found that consumers responded better to messages of positivity and action.
Consumers Are Split on What Media Platforms Should Do With Their Data
Plus, how they feel about paying for content according to a new Adweek-Harris Poll survey.
How Brands and Agencies Are Navigating Relationships During—and Coming Out of—the Pandemic
Adweek partnered with Harris Poll to survey Mediaweek attendees on the latest industry trends.
Professor Scott Galloway’s Mediaweek Talk Pulled No Punches—Especially When It Came to Big Tech
The NYU instructor also implored attendees to get the Covid-19 vaccine.
Diageo Acquires Another Ready-to-Drink Alcohol Brand Loyal 9
This follows a recent purchase of Lone River Ranch Water.
Adnatomy: How Bud Light Seltzer Lemonade’s Citrus-Filled Super Bowl Ad Came to Be
The Anheuser-Busch brand used over 5,000 lemons for the spot—some real, some fake.
Every Celebrity Has an Alcohol Brand—but What Spells Success?
The ownership trend offers more power to personalities and greater opportunities for authentic storytelling.