Kathryn Lundstrom
Kathryn Lundstrom is a senior news writer. Before joining Adweek, she wrote about politics for The Daily DONUT, analyzed policy at the Texas Capitol, worked as a fellow for The Texas Tribune and checked facts at Sports Illustrated. She holds an M.A. in journalism and a master of global policy studies from the University of Texas at Austin and got her B.A. in international studies from the University of Wisconsin-Madison. Originally from Minnesota, she’s lived in Austin, Texas, for six years.
‘You Ain’t Seen Nothing Yet’: S4 Capital’s Sir Martin Sorrell on Digital Growth
Programmatic
At Adweek's NexTech 2021, the ad industry veteran explained his firm's recent flurry of mergers.
A Lifetime of Trips to McDonald’s Pays off in Ads for the Brand’s New Rewards Program
The nostalgic spots follow a customer's journey from Happy Meals to college study nights to ordering for the whole family.
79% of Americans Have Bought Used Clothes, With Millennials Leading the Way
Brand Marketing
In a new Adweek-Morning Consult poll, 70% of respondents say sustainability is important when deciding how to get rid of clothing.
Travis Scott’s Cacti Takes Over Miami as Hard Seltzer Faces Competition From Canned Cocktails
The agave-based beverage occupies the blurry space between ready-to-drink and seltzer.
Madewell Partners With thredUP to Sell Used Jeans Online
Brand Marketing
Around 11.3 tons of textiles are sent to landfills every 12 months, according to the EPA.
77% of Americans Say It’s on CPG Brands to Make Sure Their Packaging Gets Recycled
Brand Marketing
In a new Adweek-Morning Consult poll, nearly 6 in 10 said companies should be penalized for producing packaging that harms the environment.
The Power of Women in Executive Boardrooms
Brand Marketing
Leaders from Wheels Up, Morgan Stanley and Bobbie share what they've learned in the C-suite.
To Keep Kids Away From Parents’ Cookies, Oreo Thins Put Other Brands’ Logos on Package
Brand Marketing
Brand imagery from Green Giant, Ford, Hanes and Better Homes & Gardens disguises the treats to trick youngsters.
Smell Like a Fruity Hard Seltzer in Vizzy’s New Scented Line of Swimwear
Branded bathing suits are turning out to be the buzzy summer must-have of 2021.