Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is a reporter covering breaking news. Before joining Adweek, she wrote about politics for The Daily DONUT, analyzed policy at the Texas Capitol, worked as a fellow for The Texas Tribune and checked facts at Sports Illustrated. She holds an M.A. in journalism and a master of global policy studies from the University of Texas at Austin and got her B.A. in international studies from the University of Wisconsin-Madison. Originally from Minnesota, she’s lived in Austin, Texas, for five years and still hasn’t met McConaughey.
Collage of rebranded Popeyes products

Popeyes Unveils Refreshed Logo and New Restaurant Design

The fast-food chain opened its first remodeled store in Marrero, La., just outside of New Orleans.
images of a woman in red stained underpants on the left, a cupcake shaped like a vulva in the middle, and a woman on the right in red underpants

Essity Is Breaking Taboos Around Periods in Its Advertising

The Sweden-based brand is pioneering a new way to think about period products, which comes with its fair share of risks.
a nurse with a pad shape around her eyes and top of face

Kotex Commemorates 100th Anniversary by Focusing on Its Founders: Nurses

The feminine care brand highlights its creators—nurses—and how the Covid-19 pandemic is disproportionately affecting women.
inside a liquor store

As the Pandemic Unfolds, Big Alcohol Brands Plan for the Future as Others Fight for Survival

Big alcohol conglomerates are learning important lessons about ecommerce, while small brands are just hoping to come out of the crisis intact.
The Panera Bread logo next to a photo of Eduardo Luz

Panera Bread Taps Former Kraft Heinz CMO as Chief Brand and Concept Officer

Following 6 years at the CPG giant, Eduardo Luz was most recently CEO of 8Greens.
kenan thompson and aubrey plaza

Barefoot Wine’s New Ad With Aubrey Plaza Takes Place in Kenan Thompson’s Dreams

The wine brand rewrote the ad after Covid-19 hit, relocating the party into dreamland.
a man looking questioning

Peyton Manning Lands a Starring Role in Caddyshack for New Michelob Ultra Ad

Using deepfake technology, the beer brand inserts the NFL star into old movie clips.
a man pretending to wakeboard in his garage

Labatt Reshot Its Entire Summer Campaign Mid-Lockdown Without a Budget

In 4 new spots, the Canadian beer brand encourages drinkers to find ways to enjoy lake activities from home.

3 Restaurant and Retail Takeaways From Adweek Presents: The Way Forward

The CMOs of Chipotle and Athleta discuss how—and where—they're connecting with consumers during Covid-19.
a beer labeled super doc on a countertop

The Alcohol Removed From This 0% Beer Is Being Donated to Hospitals as Sanitizer

A top beer brand in Portugal, Super Bock Group, renamed its alcohol-free version Super Doc as a tribute to frontline workers.