Portrait of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is a senior news writer. Before joining Adweek, she wrote about politics for The Daily DONUT, analyzed policy at the Texas Capitol, worked as a fellow for The Texas Tribune and checked facts at Sports Illustrated. She holds an M.A. in journalism and a master of global policy studies from the University of Texas at Austin and got her B.A. in international studies from the University of Wisconsin-Madison. Originally from Minnesota, she’s lived in Austin, Texas, for six years.

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‘You Ain’t Seen Nothing Yet’: S4 Capital’s Sir Martin Sorrell on Digital Growth

Programmatic

At Adweek's NexTech 2021, the ad industry veteran explained his firm's recent flurry of mergers.

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A Lifetime of Trips to McDonald’s Pays off in Ads for the Brand’s New Rewards Program

Food & Beverage

The nostalgic spots follow a customer's journey from Happy Meals to college study nights to ordering for the whole family.

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79% of Americans Have Bought Used Clothes, With Millennials Leading the Way

Brand Marketing

In a new Adweek-Morning Consult poll, 70% of respondents say sustainability is important when deciding how to get rid of clothing.

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Travis Scott’s Cacti Takes Over Miami as Hard Seltzer Faces Competition From Canned Cocktails

Beer, Spirits & Cannabis

The agave-based beverage occupies the blurry space between ready-to-drink and seltzer.

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Carla Hassan Is JPMorgan Chase’s New CMO

Brand Marketing

She joins the banking giant from Citi.

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Madewell Partners With thredUP to Sell Used Jeans Online

Brand Marketing

Around 11.3 tons of textiles are sent to landfills every 12 months, according to the EPA.

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77% of Americans Say It’s on CPG Brands to Make Sure Their Packaging Gets Recycled

Brand Marketing

In a new Adweek-Morning Consult poll, nearly 6 in 10 said companies should be penalized for producing packaging that harms the environment.

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The Power of Women in Executive Boardrooms

Brand Marketing

Leaders from Wheels Up, Morgan Stanley and Bobbie share what they've learned in the C-suite.

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To Keep Kids Away From Parents’ Cookies, Oreo Thins Put Other Brands’ Logos on Package

Brand Marketing

Brand imagery from Green Giant, Ford, Hanes and Better Homes & Gardens disguises the treats to trick youngsters.

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Smell Like a Fruity Hard Seltzer in Vizzy’s New Scented Line of Swimwear

Beer, Spirits & Cannabis

Branded bathing suits are turning out to be the buzzy summer must-have of 2021.