Instagram: How to Extend a Fundraiser
By default, a charitable campaign will run for 30 days.
Instagram: How to Share a Fundraiser in Stories
Users can raise awareness about charitable campaigns.
Instagram: How to Create a Group Fundraiser
Users can invite others to join their charitable efforts.
Instagram: How to Add a Fundraiser to Your Post
Users can raise money for nonprofits on their feeds.
Instagram Debuts Group Fundraisers
100% of money raised for nonprofits goes to those organizations.
‘You’re on Mute’ Phrase Detector Developed to Raise Funds for Deaf Children
DeafKidz aims to raise money during Deaf Awareness Week by using new tech to flush out the phrase ``You're on Mute.''
T-Mobile’s April Fools’ Day Plan: #GiveThanksNotPranks
The wireless carrier is raising funds for school supplies via crowdfunding platform DonorsChoose.
Marketing Pros Provide Advice for Peers
When marketing pros provide advice, marketing practitioners listen. One of the high points of the New York marketing community calendar each year is the Silver Apple Gala hosted by the [...]
Political Marketing That’s Fooling Some of the People, Some (or All) of the Time
Increasingly unable to escape the deluge of hysterical ill-directed political marketing that is overflowing my inbox, I’ve jealously started wondering what Key Performance Indicators (KPIs) are guiding these communications consultants [...]
It’s Not My Opinion, It’s My Money That Marketers Want
Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better. Even “pushing the envelope” to get what marketers want — perhaps [...]
For Transportation, Data-Driven Marketing Isn’t an Option, It’s a Requirement
There is a clear marketing advantage derived from improved efforts related to data and analytics in transportation. On-time shipments and quick, effective resolutions to issues like breakdowns and delays have [...]
How Events Hurt Major Gifts — And What to Do About It
I was in a meeting with the fundraising staff of a very prominent and successful nonprofit, and the leader of the major gifts program told the familiar story of how [...]
When Doing Good Is Bad (and Retail Is Better)
Because I work for nonprofits, I figure everyone wants to participate in do-gooding. Predictably, I make contributions to charity on behalf of the recipients for gifts. Call them socially responsible [...]
Revisiting the Lowly Postcard
Earlier this year, I received a postcard mailing from the Share and Care Foundation, a nonprofit organization located in New Jersey. In just four panels (one of which was the [...]
Hey Fundraisers: It’s Time to Show Your Stuff!
I love reading direct mail and email. Not just because it’s my job, but because of the insights that I get, and can pass on to others. Fundraising campaigns are [...]