The act of fundraising, whether for a non-profit or another worthy cause, requires an emotional connection with the public. But first, a strategy must be developed for getting the word out about your fundraising efforts. Therefore, the message, cause and process for delivering that message are integral components that command equal attention to successfully find donors and supporters. Ultimately, it's branding that will make your fundraising campaign stand out. Adweek's collection of content and news focused on fundraising campaigns by a range of brands showcases how they built a connection with their audience that resonated on an emotional level, resulting in those brands accomplishing their mission. Whether it's a video game manufacturer seeking to provide careers for thousands of veterans, a social media platform seeking to donate millions to support revitalization and rebuilding efforts in Afghanistan, or a non-profit dedicated to helping deaf and hard of hearing children, these stories of fundraising success are both a healthy dose of feel-good news as well as an essential resource for how to do fundraising right.

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Meta: Giving Isn’t Just for Giving Tuesday

The company began emphasizing recurring donations.

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Oxfam Positions Itself as a Style Destination as It Celebrates 75 Years

The charity aims to drive awareness of its fashion offer as people seek cheaper options

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Twitch Begins Closed Beta of Fundraising Tool Twitch Charity

The streaming platform teamed up with PayPal Giving Fund.

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How to Follow Up Crowdfunding With Ecommerce and Not Blow It

Crowdfunding and ecommerce are two sides of the same coin.

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Call of Duty Endowment Helps 100K+ Veterans Find Meaningful Careers Over a 12-Year Period

Activision Blizzard marks that achievement with the first-ever charity race inside of a video game, Call of Duty Veteruns.

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Instagram: How to Add Fundraisers to Reels

Users can raise money for nonprofit organizations.

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Instagram Tests Ways to Improve Discoverability of Social Movements

Initial hashtags include #BlackLivesMatter, #climatecrisis, #womensrights.

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ESPN Taps Twitter’s Ticketed Spaces to Raise Funds for The V Foundation

The $0.99 entry fee for Thursday’s event will go toward cancer research.

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Cameo Ramps Up Cameo Cares Fundraising Features With Help From Pledge

82% of talent who responded to its survey have their eyes on Giving Tuesday.

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Instagram to Match 7 Creators’ Fundraisers Through Giving Tuesday

The platform just celebrated its 11th birthday.

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Facebook to Donate $3M to Support Efforts in Afghanistan

The International Rescue Committee said more than 18 million people need humanitarian aid.

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Facebook, Instagram Ramp Up Efforts to Aid Haiti’s Recovery From Earthquake

The company will match up to $500,000 in donations to UNICEF.

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Instagram: How to Extend a Fundraiser

By default, a charitable campaign will run for 30 days.

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Instagram: How to Share a Fundraiser in Stories

Users can raise awareness about charitable campaigns.

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Instagram: How to Create a Group Fundraiser

Users can invite others to join their charitable efforts.