The Top 8 Retail Media Networks for Advertisers In 2024

Scale, targeting, measurement and ROAS characterize the top RMNs on the market

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It’s no secret that Amazon has dominated retail media for most of the past decade.

However, there are several grocery and specialty retailer challengers outside of the ecommerce giant’s shadow powering growth and speculation into how this ad category will transform the marketing ecosystem.

Emarketer estimates U.S. retail media ad spending will hit $54 billion this year, with some counting over 200 retail media networks.

To help simplify this burgeoning landscape, ADWEEK compiled a list (in alphabetical order) of the most important retail media networks for advertisers to know in 2024, based on conversations with experts, analysts and the retailers themselves.

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