Amazon

It says detractors are misinformed and should 'book a tour.'

Despite downsides, more new members joined than ever.

Commissioner Vestager pledges ‘a very close look.'

Large retailers saw a 64% increase in sales on their own sites, according to Adobe Analytics.

Data, private label sales and Prime subscriptions are just a few reasons.

They’re aiming to establish themselves as a major player during this time of year.

Its retail rivals may not own the trend, but they're certainly riding the wave.

The ecommerce giant has its weaknesses, experts say.

Stopping short of striking, they're raising flags on the increased pace of delivery.

And just before Prime Day, no less.