Read the latest Amazon advertising news. Discover advertising strategies for the Amazon marketplace, breaking news, and expert insights from industry leaders.

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Amazon’s Gritty Campaign Shows How Tough Women’s Soccer Can Be

Amazon's ad promotes its new dedicated marketplace for women's soccer in Europe.

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Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power

Claudine Cheever, vp of global marketing, on the production and purpose of 'Joy Is Shared.'

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AI Watch: Weekly Updates on the Latest Generative AI News

Estée Lauder ramps up gen AI efforts, writers sue OpenAI.

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Amazon Prime Day Eyes Consumers’ Shifting Shopping Habits

While still a harbinger for holiday shopping, Amazon’s retail holiday spurs competition and logistical conundrums.

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Amazon Throws a Dog a Bone in Super Bowl Ad

The online retailer showed off the ease of buying a pet carrier and peacefully coexisting with a rambunctious friend.

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10 Certain Retail Predictions for an Uncertain Year

What’s in store for retail media, the metaverse, AI content generation and more?

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The 4 Trends That Defined Commerce in 2022

Retail media was king this year.

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Audible Names Susan Jurevics as First Global Brand Chief in Push to Unlock ‘Next Level’ Growth

Amazon wants to scale up its audio subscription service in an increasingly competitive market.

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Amazon Outpaces Snap, Meta, Alphabet in Q3 Ad Revenue

The company posted a 25% increase compared to Q3 2021.

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Soon, You’ll Be Able to Venmo Your Amazon Purchases

The payment option is rolling out to U.S. customers.

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How Paid Search Is Helping Brands Get Ahead on Amazon

The strategies making a difference on the ecommerce platform, according to WARC's dComm Index.

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Prime Day Early Access Sale Revealed 4 Truths About the 2022 Holiday Shopping Season

Amazon's Early Access Sale revealed some new truths about shoppers.

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Eva Longoria Serves Up ‘Stove-to-Table’ Cookware Line

Risa is the first collaboration with the Amazon-focused ecommerce incubator Heyday.

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Amazon Access Is a New Way to Shop for Low-Income Americans

The hub features programs and discounts to make products more affordable.