The growth of Amazon was impressive by any measure. It reached 1 million customers during the early days of the internet — hitting this landmark by October 1997 — when less than 20% of North America even had online access. Since that time, it's become one of the largest global companies and has its hands in everything from food delivery and online shopping to cloud computing and mobile devices. It's also the parent company of many other large firms — such as AbeBooks, Audible, Kindle Direct, and IMDb. Amazon has expanded its global reach to levels once thought impossible. This makes in-depth analysis of the corporation essential to forecasting not just their future — but the future of ecommerce and digital technology as a whole. The following guides, articles, and resources provide the thought-provoking content essential for understanding such a global powerhouse.
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Amazon Throws a Dog a Bone in Super Bowl Ad

By Jason Notte

 

The online retailer showed off the ease of buying a pet carrier and peacefully coexisting with a rambunctious friend.

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10 Certain Retail Predictions for an Uncertain Year

By Lisa Lacy

 

What’s in store for retail media, the metaverse, AI content generation and more?

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The 4 Trends That Defined Commerce in 2022

By Lisa Lacy

 

Retail media was king this year.

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Audible Names Susan Jurevics as First Global Brand Chief in Push to Unlock ‘Next Level’ Growth

By Rebecca Stewart

 

Amazon wants to scale up its audio subscription service in an increasingly competitive market.

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Amazon’s 2022 Holiday Campaign Tells the Heartfelt Story of a Girl and Her Snow Globe

By Sara Century, Stephen Lepitak

 

A child's love is the star of this Taika Waititi-directed work.

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Amazon Outpaces Snap, Meta, Alphabet in Q3 Ad Revenue

By Paul Hiebert

 

The company posted a 25% increase compared to Q3 2021.

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Soon, You’ll Be Able to Venmo Your Amazon Purchases

By Lisa Lacy

 

The payment option is rolling out to U.S. customers.

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How Paid Search Is Helping Brands Get Ahead on Amazon

By Paul Hiebert

 

The strategies making a difference on the ecommerce platform, according to WARC's dComm Index.

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Prime Day Early Access Sale Revealed 4 Truths About the 2022 Holiday Shopping Season

By Lisa Lacy

 

Amazon's Early Access Sale revealed some new truths about shoppers.

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Eva Longoria Serves Up ‘Stove-to-Table’ Cookware Line

By Leslie Blount

 

Risa is the first collaboration with the Amazon-focused ecommerce incubator Heyday.

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Amazon Access Is a New Way to Shop for Low-Income Americans

By Lisa Lacy

 

The hub features programs and discounts to make products more affordable.

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Roomba Would Bring Amazon One Step Closer to Rosie From The Jetsons

By Lisa Lacy

 

And what a robot concierge could mean for conversational commerce.

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The NFL’s Opening Weekend Is an All-Out Brand Blitz

By Jason Notte

 

Football is back. But can anyone win in this partnership pile-on?

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What Georgia-Pacific, Oral-B, Little Tikes and TCL Are Doing Right on Amazon

By Paul Hiebert

 

What Georgia-Pacific, Oral-B, Little Tikes and TCL are doing right.

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Amazon Ads Show Consumers How It Can Make ‘Every Day Better’

By Stephen Lepitak

 

The three spots running across Europe present the dreams of consumers buying a life-changing item.

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