The Latest
Amazon’s October Prime Day Is the Big Holiday Test for Brands
Sellers plan to use Big Deal Days to assess consumer behavior leading up to the holidays.
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Advertisers Can Directly Influence Amazon’s Alexa Responses
In May, Amazon rewired its AI assistant with Alexa for Shopping and Alexa+. Now, advertisers can take more control of the new, AI-driven experience. At Amazon’s annual UnBoxed advertising event [...]
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‘We Can’t Sell It Fast Enough’: Amazon Gets Creative Amid Growing Women’s Sports Demand
Amazon Ads head of live sports partnerships reveals the company is getting creative to get brands in the game.
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ADWEEK Commerce Advantage: Retail Media Finally Zeroes In on Brand Budgets
New ad formats like branded content and streaming try to make the case for more money.
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Amazon’s Ad Revenue Hits $76B Over the Past 12 Months
The ad business saw strong initial results from Sponsored AI Prompts.
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Walmart and Amazon Are Battling for Streaming TV Budgets. Here’s How Their Offerings Break Down
With Vibe.co and Vizio, Walmart is chasing the omnichannel playbook Amazon pioneered.
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How 4 Retailers Are Pitching Creative Ad Formats
Amazon and Walmart are increasingly developing content aimed at driving sales.
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ADWEEK Commerce Advantage: Walmart Chases Amazon While Amazon Prepares for an AI Future
Both Walmart and Amazon made aggressive moves in June that show where their priorities are headed.
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Omnicom’s Flywheel Found a Way to Inject Brands Into Amazon, Walmart, and Target’s AI Assistants
A new tool helps marketers appear in AI-driven recommendations.
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Amazon’s New Date for Prime Day 2026 Throws a Wrench Into Brands’ Plans
The sales bonanza has surpassed Black Friday in size but was challenging for brands this year.
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Samsung TV Plus Is Letting Users Shop With Their Remotes Thanks to Amazon Partnership
Shoppable CTV gets an upgrade on Samsung TV Plus.
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Amazon Pushes Conversational AI Ads Onto the Open Internet
Amazon is releasing its AI-powered Sponsored Prompts ads across the open web.
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Meet the 25 Execs Behind Amazon’s $70 Billion Ad Business
Amazon's ad empire sprawls across search, TV, and programmatic.
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Amazon Exec Reveals What the New Alexa Has That Rufus Didn’t
Alexa for Shopping is opening up new ad opportunities.
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Agencies Race to Snap Up Amazon and Walmart Specialists
Podean, Harvest Group, and EVOQ Group look for scale.
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