What Marketers Should Know Before Building an Amazon Keyword Strategy
Keyword buying on Amazon is only part of its ranking algorithm, but it’s an important one.
Amazon Adds Spoiler-Free Delivery Options for Holiday Surprises
These top-secret features can help keep the holiday magical.
Amazon Can’t Deliver the Covid Vaccine—But It Is Shaping the Future of Healthcare
Pharmacy retailers are making medical services more affordable and accessible.
Are Consumers Ready for Facial Technology? Amazon Bets On It With Smart Glasses
The Alexa-enabled eyewear seeks to succeed where Google Glass failed.
The Oprah Effect Endures, Giving Black-Owned Businesses on Amazon a Big Boost
She increased the sales rank of one product by 110,071%.
Amazon Music Is Using Ring’s Holiday Ad to Cross-Promote Carrie Underwood’s New Album
The 30-second spot will run on national TV starting this week and throughout the season.
Antitrust Issues Continue to Plague Amazon
Separately, the Commission opened another antitrust investigation into whether Amazon favors itself and the third-party sellers who use its logistics program, Fulfillment by Amazon (FBA).
Amazon Holiday Ad Sets Emotional, Reflective Tone For The Season
Thanksgiving is mere weeks way and many in the industry still don’t know what holiday season advertising could look like this year. With the spread of a global virus approaching [...]
Amazon Beefs Up Delivery Capabilities, Hits $96 Billion in Q3 Sales
Many of its 350,000 recent hires have been in transportation.
Alexa Hilariously Disrupts Epic Moments in Droga5 London’s Ads About Voice Control
It's a bit like having a magical power.
Why the Story of Prime Day 2020 Is What Didn’t Happen
Consumers had a lot of distractions this year.
Fighting Back Against Amazon, Indie Bookstores Wage a Cardboard-Wrapped Protest
Mom-and-pop bookstores around the country are taking on Amazon in a sharp-elbowed stunt that uses lookalikes of the retail behemoth’s ubiquitous cardboard boxes as a trolling medium. The program, called [...]
10 Early Takeaways From Prime Day 2020
The pandemic has impacted some categories, but smart speakers and Instant Pots are as popular as ever.
6 Ways Prime Day Will Look Very Different This Year
Expect to see a handful of big changes among brands, retailers and consumers this Prime Day.
Prime Day 2020 Expected to Generate Black Friday-Like Spend
The Prime Day estimate is on par with Black Friday 2018 and about $1 billion shy of the biggest Black Friday on record.