Lisa Lacy

Lisa Lacy

Lisa Lacy is a reporter for Adweek’s brand desk, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch,, VentureBeat, the Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

Amazon Makes a Climate Pledge, But Not the One Employees are Asking For

Amazon Employees for Climate Justice says the company's new net-zero carbon goals are a start, but not enough.

Alexa Isn’t Political, But She Can Make Campaign Donations

Amazon is implementing a fundraising feature, allowing the 20 or so 2020 presidential candidates to sign up for voice-enabled campaign donations.

Now You Can Pay Amazon in Cash

The PayCode service works with Western Union.

The Road to Brandweek: Kroger’s Mandy Rassi on Why Purpose Is the Biggest Buzzword

How the grocer is making customers part of its purpose-driven philosophy, plus the "gift" of constant consumer feedback.

How Sustainability Is Changing the Way Consumers Get Dressed

RIP, department stores and fast fashion.

Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts

Provided the company surmounts obstacles such as expanding its ad unit.

Walmart Is Expanding Its Unlimited Grocery Delivery Service

The monthly fee will increase in some trial markets.

Birkenstock Says Amazon Was Not a Good Fit

But skincare is a natural extension.

Why Harry’s Is in No Rush to Hop on the Amazon Bandwagon

The brand has prioritized expansion elsewhere.

Adobe Adds a Photoshop-Like Tool for Data

The software company says brands can layer consumer data for better intel.