Lisa Lacy

Lisa Lacy

Lisa Lacy is a reporter for Adweek’s brand desk, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch,, VentureBeat, the Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

Google Struggled to Sell Smart Speakers in Q3, But Amazon Killed It

Amazon shipped almost three times as many devices during the quarter, according to tech analysis firm Canalys.

Why It’s Harder Than Ever to Be an Amazon Seller

Being successful in the Amazon Marketplace is a different game than it used to be.

Nike Is the Latest Brand to Pull Its Products From Amazon

But don't expect a mass brand exodus from the ecommerce platform, according to analysts.

Walmart Expands Voice Ordering to Apple’s Siri

In the increasingly competitive field of online grocery, Walmart is adding more functionality to its digital shopping cart.

What SEO Means on Amazon and How Brands Can Make the Most of It

Search engine optimization has been around for more than 20 years, but optimizing specifically for Amazon is a more recent phenomenon.

Amazon Has a New Kind of Grocery Store Coming in 2020

Grocery brands are experimenting.

Alibaba Hits $38.4 Billion on Singles Day 2019

The world’s biggest shopping day continues to crush records.

Why Taylor Swift’s Singles Day Performance Could Be Trouble (Trouble, Trouble)

The 2019 event bills few stars from outside China.

How Alcohol Is Upping the Ante in Online Grocery Shopping

Walmart now includes wine and beer in its Grocery Pickup service at 2,000 stores. Can Amazon catch up? Adds Hyundai CMO Dean Evans to Its C-Suite

Evans is among Adweek's 2019 Brand Genius honorees for his work on Hyundai's Shopper Assurance program.