Lisa Lacy

Lisa Lacy

Retail Reporter, Amazon
Lisa Lacy is a retail reporter at Adweek, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, The Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

Why Jetblack Was Doomed All Along

Cost and friction tanked Walmart’s text-to-shop experiment.

How Brands Are Battling Knockoffs on Amazon

Copycat products are widely available on Amazon thanks to the proliferation of third-party sellers, and it's a real problem for brands.

How to Protect Your Amazon Listings From Copycats

Amazon has a Code of Conduct for its sellers and services for brands looking to distinguish legitimate products from counterfeit ones.

Jeep’s Super Bowl Crowd Pleaser Nearly Didn’t Air

Jeep’s Groundhog Day spot with Bill Murray was undoubtedly one of the best ads of Super Bowl LIV.

These 5 Brands Saw the Biggest Boost on Amazon During and After Super Bowl

Brands need to ensure their products are optimized on Amazon during big occasions like the Super Bowl.

Why Amazon and Walmart Played It Safe at the Super Bowl

Social conversation was largely positive, but analysts say the brands likely didn't make a lasting impression.

How 2020 Was the Right Year for These First-Time Super Bowl Advertisers

First-time Super Bowl advertisers have new products and services—and leaned on nostalgia.

Bill Murray’s First National Ad Is Groundhog Day Super Bowl Genius for Jeep

Phil Connors and friends are back in an outstanding revival of the classic 1993 film.

Jeep Will Return to Super Bowl 54 With a 60-Second Spot

Fiat Chrysler Automobiles (FCA) said its Jeep brand will air one 60-second ad in Super Bowl LIV.

Life Without Alexa Seems Archaic in Amazon’s Super Bowl 54 Spot

Amazon released its Alexa Super Bowl LIV spot on Wednesday.