Lisa Lacy
Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, The Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.
Retail Holiday Season Dilemma: Virtual or In-Store Santa?
In-store Santas are a real gamble for retailers in 2020.
With the Pandemic Behind It, China Prepares for a $40 Billion+ Singles Day
Brands are doubling down on the world's biggest shopping holiday, 11.11.
Why the Story of Prime Day 2020 Is What Didn’t Happen
Brand Marketing
Consumers had a lot of distractions this year.
Female-Founded Figs Faces Heat Over a Sexist Video
Brand Marketing
Viewers also called out the brand for belittling doctors of osteopathic medicine.
10 Early Takeaways From Prime Day 2020
Brand Marketing
The pandemic has impacted some categories, but smart speakers and Instant Pots are as popular as ever.
6 Ways Prime Day Will Look Very Different This Year
Brand Marketing
Expect to see a handful of big changes among brands, retailers and consumers this Prime Day.
How 2020 Paved the Way for $5-and-Under Retail
Programmatic
Popshelf, Dollar General’s new $5-and-under retail outlet, is brushing aside any notion that brick-and-mortar chains are on the way out. In fact, analysts Adweek spoke with say the store concept [...]
Prime Day 2020 Expected to Generate Black Friday-Like Spend
Brand Marketing
The Prime Day estimate is on par with Black Friday 2018 and about $1 billion shy of the biggest Black Friday on record.
How Lowe’s Is Offering a Safe Trick-or-Treating Option This Halloween
This branded adaptation of trick-or-treating helps preserve a consumer tradition during the pandemic.
Petco Rebrands as a Health and Wellness Company for Pet Parents
The retailer announced the change by discontinuing the sale of shock collars.
