Lisa Lacy
Lisa Lacy is Adweek's Commerce Editor where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, The Wall Street Journal, Dow Jones Newswires, ClickZ and Search Engine Watch. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.
Waffles, Mochi and the Obamas Inspire Healthy Eating Through Interactive Food Adventures
Commerce
Walmart’s latest collaboration will benefit the 'Pass the Love' campaign.
Retail Brands Might Not Die, but They Could Get Trapped in Purgatory
Commerce
Companies expand and contract in and out of bankruptcy.
Kroger Will Deliver S’mores to Your Summer Barbecues via Drone
Commerce
If you live in Ohio or California, that is.
Inside the Noid’s Dark Past—and Why Domino’s Brought Him Back Anyway
Brand Marketing
Characters are powerful; memories are not.
Inside Amazon’s Battle Plan for the Streaming Wars
Convergent TV
It’s no surprise quarantining consumers streamed more content in 2020 than ever before—and advertisers quickly followed. Now, research shows more than 106 million U.S. households will stream content in 2021, [...]
Note to Amazon: Adobe and FedEx Are Helping Your Competitors Offer 2-Day Delivery
Commerce
Adobe and FedEx are helping online merchants compete with Amazon and other retail giants with free two-day delivery.
Walmart Says a Single Day for Mothers Won’t Cut It After 2020
This year, the retailer is promoting 'Mother’s May.'
Dick’s Sporting Goods Celebrates Moms, Our First Coaches
On Sunday, Dick’s Sporting Goods will begin airing a 60-second spot showcasing its female executives as mothers, coaches and cheerleaders while their kids practice soccer, baseball, ballet and swimming. It’s [...]
2 Defunct Retailers Are Plotting Comebacks—Here’s Why One Is More Likely to Survive
Century 21 and Lord & Taylor have big plans for 2021.