Lisa Lacy

Lisa Lacy

Lisa Lacy is a reporter for Adweek’s brand desk, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch,, VentureBeat, the Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

Amazon Ponders a Time #BeforeAlexa in Super Bowl Teaser Ads

If these sneak peeks are anything to go by, Amazon is relying on a familiar playbook for its upcoming Super Bowl ad.

Amazon Is Reportedly Developing a Hand-Scanning Payment Option

Checkout terminals that allow shoppers to pay with the palms of their hands are in the works at Amazon, according to reports.

Why Lowe’s and Target Brought Their Technology Teams In-House

Insourcing gives retailers more control—if they can afford it.

Here’s What Allbirds Has Learned About Ecommerce in China So Far

The DTC brand is on Alibaba’s Tmall to reach 700 million shoppers.

Amazon’s Patrick Gauthier Says Retailers Should Prepare for Voice Commerce

Consumers are finally warming to the idea of voice-enabled shopping.

Retailer Media Networks Are Coming, but Where Are They Coming From?

Momentum is growing for retailer media networks, but where will they come from if retailers aren't building them in-house?

Brands and Agencies Are Bullish on New Walmart Advertising Partners Program

Walmart's API puts the power back in brands' hands, experts say.

Microsoft Wants to Help Retailers Build Media Businesses

More retailers are realizing the value of their data and assets.

Voice-Enabled Gas Pumps Are Coming to Exxon and Mobil Stations

You'll be able to ask Amazon Alexa to 'pay for gas' later this year.

Amazon India Gets a Major Retail Boost From Future Group

Now Amazon can offer BOPIS—and more low-cost goods and fashion.