Portrait of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's commerce editor where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, The Wall Street Journal, Dow Jones Newswires, ClickZ and Search Engine Watch. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

Alt Image Text

Shopify and JD Open a Gateway to China With Huge Potential—but No Guarantees

Ecommerce

It lowers risk and investment for small businesses, but there are no guarantees.

Alt Image Text

We’re All VIPs in First-Ever Super Bowl Ad for Sam’s Club

Super Bowl

The first official teaser of 2022's Big Game features Kevin Hart.

Alt Image Text

GM Wants You to Buy Your Next Used Car Online

Ecommerce

To compete with online sellers like Carvana, the automaker reveals "modern" shopping experience.

Alt Image Text

This Capsule Collection Celebrates Muhammad Ali’s 80th Birthday

Fashion & Apparel

The limited edition collection includes reimagined boxing attire.

Alt Image Text

Venus Williams Joins Forces With Stitch Fix to Conquer ‘Gymtimidation’

Ecommerce

The campaign also highlights size-inclusive activewear.

Alt Image Text

Savage X Fenty Teases First-Ever Stores

Retailing

Take a first look at Savage X Retail.

Alt Image Text

GameStop Is Reportedly Building an NFT Marketplace

Gaming

Gaming brands are among the first to embrace virtual worlds and currencies.

Alt Image Text

Sports Illustrated Drops an Apparel Collection With JCPenney

Fashion & Apparel

It’s the latest media-retailer mashup.

Alt Image Text

Walmart Will Electrify Its Delivery Fleet With 5,000 Vans From GM’s BrightDrop

CES

Electric vans could fulfill customer orders as early as 2023.

Alt Image Text

A College Football Rivalry Helped Walmart Show Off Its Drone Delivery Service

Emerging Tech

The first-ever campaign allowed customers to see drones in action