Portrait of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, The Wall Street Journal, Dow Jones Newswires, ClickZ and Search Engine Watch. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

Alt Image Text

Waffles, Mochi and the Obamas Inspire Healthy Eating Through Interactive Food Adventures

Commerce

Walmart’s latest collaboration will benefit the 'Pass the Love' campaign.

Alt Image Text

Retail Brands Might Not Die, but They Could Get Trapped in Purgatory

Commerce

Companies expand and contract in and out of bankruptcy.

Alt Image Text

Kroger Will Deliver S’mores to Your Summer Barbecues via Drone

Commerce

If you live in Ohio or California, that is.

Alt Image Text

Inside the Noid’s Dark Past—and Why Domino’s Brought Him Back Anyway

Brand Marketing

Characters are powerful; memories are not.

Alt Image Text

Inside Amazon’s Battle Plan for the Streaming Wars

Convergent TV

It’s no surprise quarantining consumers streamed more content in 2020 than ever before—and advertisers quickly followed. Now, research shows more than 106 million U.S. households will stream content in 2021, [...]

Alt Image Text

Note to Amazon: Adobe and FedEx Are Helping Your Competitors Offer 2-Day Delivery

Commerce

Adobe and FedEx are helping online merchants compete with Amazon and other retail giants with free two-day delivery.

Alt Image Text

Would You Let Amazon Into Your Garage?

Ecommerce

In-garage grocery delivery is expanding.

Alt Image Text

Walmart Says a Single Day for Mothers Won’t Cut It After 2020

Retailing

This year, the retailer is promoting 'Mother’s May.'

Alt Image Text

Dick’s Sporting Goods Celebrates Moms, Our First Coaches

Retailing

On Sunday, Dick’s Sporting Goods will begin airing a 60-second spot showcasing its female executives as mothers, coaches and cheerleaders while their kids practice soccer, baseball, ballet and swimming. It’s [...]

Alt Image Text