Lisa Lacy@lisalacylisa.lacy@adweek.comLisa Lacy is a reporter for Adweek’s brand desk, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, the Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England. The Big Game Amazon Ponders a Time #BeforeAlexa in Super Bowl Teaser Ads If these sneak peeks are anything to go by, Amazon is relying on a familiar playbook for its upcoming Super Bowl ad. Amazon Amazon Is Reportedly Developing a Hand-Scanning Payment Option Checkout terminals that allow shoppers to pay with the palms of their hands are in the works at Amazon, according to reports. Digital Transformation Why Lowe’s and Target Brought Their Technology Teams In-House Insourcing gives retailers more control—if they can afford it. CPG Here’s What Allbirds Has Learned About Ecommerce in China So Far The DTC brand is on Alibaba’s Tmall to reach 700 million shoppers. Amazon Amazon’s Patrick Gauthier Says Retailers Should Prepare for Voice Commerce Consumers are finally warming to the idea of voice-enabled shopping. Ad Tech & Mar Tech Retailer Media Networks Are Coming, but Where Are They Coming From? Momentum is growing for retailer media networks, but where will they come from if retailers aren't building them in-house? Ad Tech & Mar Tech Brands and Agencies Are Bullish on New Walmart Advertising Partners Program Walmart's API puts the power back in brands' hands, experts say. Ad Tech & Mar Tech Microsoft Wants to Help Retailers Build Media Businesses More retailers are realizing the value of their data and assets. CES Voice-Enabled Gas Pumps Are Coming to Exxon and Mobil Stations You'll be able to ask Amazon Alexa to 'pay for gas' later this year. Amazon Amazon India Gets a Major Retail Boost From Future Group Now Amazon can offer BOPIS—and more low-cost goods and fashion.123…40Next »