Portrait of Lisa Lacy

Lisa Lacy

Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, The Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.


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Retail Holiday Season Dilemma: Virtual or In-Store Santa?

Retail

In-store Santas are a real gamble for retailers in 2020.

This is a Profile

With the Pandemic Behind It, China Prepares for a $40 Billion+ Singles Day

Ecommerce

Brands are doubling down on the world's biggest shopping holiday, 11.11.

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Why the Story of Prime Day 2020 Is What Didn’t Happen

Brand Marketing

Consumers had a lot of distractions this year.

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Female-Founded Figs Faces Heat Over a Sexist Video

Brand Marketing

Viewers also called out the brand for belittling doctors of osteopathic medicine.

This is a Profile

10 Early Takeaways From Prime Day 2020

Brand Marketing

The pandemic has impacted some categories, but smart speakers and Instant Pots are as popular as ever.

This is a Profile

6 Ways Prime Day Will Look Very Different This Year

Brand Marketing

Expect to see a handful of big changes among brands, retailers and consumers this Prime Day.

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How 2020 Paved the Way for $5-and-Under Retail

Programmatic

Popshelf, Dollar General’s new $5-and-under retail outlet, is brushing aside any notion that brick-and-mortar chains are on the way out. In fact, analysts Adweek spoke with say the store concept [...]

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Prime Day 2020 Expected to Generate Black Friday-Like Spend

Brand Marketing

The Prime Day estimate is on par with Black Friday 2018 and about $1 billion shy of the biggest Black Friday on record.

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How Lowe’s Is Offering a Safe Trick-or-Treating Option This Halloween

Adapting to Crisis

This branded adaptation of trick-or-treating helps preserve a consumer tradition during the pandemic.

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Petco Rebrands as a Health and Wellness Company for Pet Parents

CPG

The retailer announced the change by discontinuing the sale of shock collars.