Portrait of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's commerce editor where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, The Wall Street Journal, Dow Jones Newswires, ClickZ and Search Engine Watch. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

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Michelob Unveils Full Caddyshack-Inspired Super Bowl Ad With Serena Williams

Super Bowl

Starring Serena Williams and Brian Cox, 'New Members Day' builds on the brand's 2022 Big Game spot.

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Serena Williams Channels Caddyshack as the Star of Michelob’s Super Bowl Teaser

Super Bowl

Michelob Ultra—and brand ambassador Serena Williams—are returning to Super Bowl 57 with a familiar concept. In the official teaser, Williams and Succession star Brian Cox play golf at Bushwood Country [...]

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Retailers’ Secret Weapons to Survive a Potential 2023 Recession? Digital Tools and Data

Outlook

A lot has changed since the 2008 economic downturn in regards to how the industry operates.

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Retailers’ Secret Weapons to Survive a Potential 2023 Recession? Digital Tools and Data

Outlook

A lot has changed since the 2008 economic downturn in regards to how the industry operates.

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10 Certain Retail Predictions for an Uncertain Year

Emerging Tech

What’s in store for retail media, the metaverse, AI content generation and more?

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The 4 Trends That Defined Commerce in 2022

B-to-C

Retail media was king this year.

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Playboy Denim Wants to Put the Bunny on Your Booty

Fashion & Apparel

The media brand is leaning into consumer products.

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Christmas Tree Delivery Is the Gift That Keeps on Growing

Ecommerce

Instacart is the latest purveyor—and they'll even decorate it for you.

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How Libby’s Came to Dominate the Canned Pumpkin Market

Holidays

The brand is also pushing to make the festive gourd fashionable year-round.