Playboy Denim Wants to Put the Bunny on Your Booty

The media brand is leaning into consumer products


The latest merchandise play for lifestyle brand Playboy Group is another American classic: jeans.

While Playboy has lent its name to a range of products throughout its 70-year history, including jewelry, shoes, robes and, of course, a captain’s hat, Playboy Denim marks the brand’s “first owned and operated” line of jeans.

Styles for men and women are available on Playboy.com, as well as the brand’s retail popup in Los Angeles that opened in October.

The initial collection includes 18 styles for men and women in a variety of styles and cuts, all featuring Playboy’s infamous bunny logo.

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