Michelob Unveils Full Caddyshack-Inspired Super Bowl Ad With Serena Williams

Starring Brian Cox and a host of athletes, 'New Members Day' builds on the brand's 2022 Big Game spot

Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.

Serena Williams stepped away from professional tennis in 2022 after a record-setting career. Now, she is taking on a popular pastime among retirees: golf.

But, much like she changed the game of tennis forever, Williams isn’t going to play just any round of golf.

That is the premise behind Michelob Ultra’s latest Super Bowl ad—released in full today—which takes place at Bushwood Country Club, the fictional course from the 1980 sports comedy Caddyshack.

The 60-second spot, “New Members Day,” features Williams as the future face of golf, alongside Emmy-winning actor Brian Cox as a relic of its stodgy past.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in