Branding and advertising in the fashion and apparel industry are critical to any successful brand's marketing strategy. In an industry that grows ever more competitive, branding can make the difference in whether a consumer is willing to pay a premium for your products or whether your products might be relegated to the clearance section of the department store. Brand building serves to establish your identity as well as engage the customer. Adweek's Fashion & Apparel category showcases how top brands have succeeded with their branding strategies. In this collection of content, you'll discover valuable and entertaining insights from celebrities, brand ambassadors, and leading marketers about the state of the fashion and apparel industry. Learn how brands are capitalizing on new technologies to improve audience engagement and grow their audience.
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Adidas Lets Shoppers Try On Indigo Herz Drop in AR

The augmented reality shopping experience is available in Snapchat.

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This Bombas Campaign Targets Those Who Were Conditioned to Look Away

Bombas' latest campaign challenges attitudes around homelessness

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Adidas Originals Brings Its Musical Heritage to a New Generation of Creators

Adidas is appealing to Gen Z with the launch of its largest campaign since celebrating the 50th anniversary of its iconic Superstar shoe in 2020.

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Saxx Is Breaking Bad on an Infamous Pair of Tighty Whities

Saxx paid a whopping $32,500 for Walter White's briefs at a recent prop auction.

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‘Empowerment Over Shame’: thredUP’s Revamped Fashion Footprint Calculator Aims to Inspire

The recommerce platform relaunched the tool in tandem with its 2023 resale report.

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Tecovas Is for the Wild at Heart in First National Campaign

Starring quirky characters in cowboy boots, 'Don't Go Gently' comes from new agency of record Preacher.

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This Calvin Klein Homage Campaign Celebrates Transgender Men

Both& Apparel, a fashion label for transgender and nonbinary people, pays tribute to classic Calvin Klein ads from the 1990s.

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PETA Made a Children’s Puppet Show With a Dark Message About Fashion

PETA parodies a classic children's TV show to persuade people to stop wearing animal-based products.

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Timberland Honors Hip-Hop Trailblazers Who Made Blue Collar Boots Cool

The yellow boot maker celebrates the hip-hop community with "Built for the Bold."

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Inside Fashion Retailer Asos’ Play for Retail Media Budgets

The retailer wants to deliver more "cohesive and targeted" campaigns for global brands like Levi's.

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Corteiz and Nike’s Air Max 95 Ad Breaks Every Marketing Rule

Chaotic film generates buzz among sneakerheads and creatives alike.

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Unwrapping Durex and Diesel’s Unexpected Collaboration

Condom maker hopes the sex-positive partnership will cement its status as a lifestyle brand.

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Diageo Partners With Creatives to Serve a More Sustainable Future in Fashion at NYFW

Multihyphenate creatives have become integral to the brand’s Society 2030 initiative 

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Jordan Brand Aims to Inspire Young Athletes to Go ‘Beyond’ Adversity

The film 'Beyond' tells the story of a basketball player and the challenges she faces on and off the court.

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What Luxury’s Resilience Says About Marketing in a Downturn

The seemingly unshakable sector knows exactly what its customers want.