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Athleta and Simone Biles to Offer Limited Edition Line This Fall

Collection will serve as a 'sneak peak' for the full line the two are developing for the spring.

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How the Largest Jeweler in the US Is Preparing for Life Beyond the Mall

After sales slid double digits, Signet is adapting for the digital age.

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Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level

Varsity jackets and Thorogood boots come at designer prices as the brand seeks to own 'cheddar weather.'

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At Target, Customer Experience ‘Is the North Star, Always’

CMO Cara Sylvester on staying true to your brand promise.

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American Eagle Unveils Influencer Program for Student Athletes

Exclusive: Kedon Slovis, Tank Bigsby and Olivia Dunne are among the brand's first new faces.

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Today’s Top Talent Aims to Empower in Tommy Hilfiger’s Fall 2021 Campaign

A new campaign created by agency Laird asks customers what inspires them the most.

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Patti Smith Headlines Rimowa’s Star-Studded Call to Travel

The luxury luggage brand owned by LVMH hopes to ignite our wanderlust.

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At the Office or Home, Bonobos Bets on ‘Back to Business’ Style

The apparel brand is betting men will want to look sharp for the return to offices.

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The Met Gala Is (Sort of) Shoppable on Instagram This Year

The museum and the social media platform will sell designer products through April 2022.

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J.Crew Looks for a Fresh Start With Tracee Ellis Ross

Fall campaign aims to 'reignite the love' people have for the brand.

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TikTok Fashion Month Sets Several Initiatives to Bring the Runway to Users

The TikTok Fashion & Beauty Frontrunners were also named.

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Why a Fashion House Made a Drama Series That Looks Nothing Like Branded Entertainment

Balmain teamed up with broadcaster Channel 4 to make a show that would appeal to a younger generation.

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Pepsi and Dapper Dan Blend Fashion and Sports With Capsule Collection

The release furthers soft drink giant's efforts to connect with youth culture.

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Pinterest Suits Up With Designer Sergio Hudson for New York Fashion Week

The platform detailed other initiatives throughout Fashion Month.

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Banana Republic Revives Its Adventurous Past With Rebrand

The retailer that began life embracing curiosity is going on safari.