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Rothy’s Dances Into Largest Brand Awareness Campaign Yet

The DTC brand dances into its largest campaign yet.

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Gen Z Is a Contradiction When It Comes to Fast Fashion

Insights from online thrift store thredUP's 10th annual Resale Report.

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For Latinx-Owned Brands, Pop-Up Shops Aren’t Just Convenient—They’re a Lifeline

With a growing increase of pop-up shops in smaller communities this has allowed for a larger impact to be made as smaller brands cultivate stronger relationships within their community and [...]

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Forever 21 Rebrands With an Inclusive Love Letter to LA Culture

The brand shifts its strategy in an effort to forge a relationship with Gen Z.

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Lessons in Luxury From The Marketers Rewriting Its Glossy Digital Playbook

Adweek recently convened a group of marketers to discuss the changes and challenges facing luxury brands.

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H&M Wants to Build Men’s Confidence Through Their Fashion

The global campaign features comedian and actor Pete Davidson in both spots.

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Patrón Launches a New Shoe Collaboration Just in Time for Cinco de Mayo

The brand reunites with John Geiger for new merch that celebrates its agave roots.

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This Fashion Brand Built a QR Code Into Its Clothes so People Can Easily Resell Them Later

The Resell Tag automates the process of reselling clothes to encourage more shoppers to do so and reduce fashion waste.

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Why LTK Chose Deloitte Digital as Its First AOR to Lead Its Mass Market Debut

LiketoKnow.it will transform into a standalone platform with new agency of record, Deloitte Digital.

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Panera Bread and T-Pain Gear Up for a Full Day of ‘Craveable’ Exclusive Merch Drops

In celebration of Panera’s new Chef’s Chicken Sandwiches, the cafe chain teamed up with rapper/producer T-Pain and North American livestream shopping platform NTWRK for the first-ever Day of Craveable Drops.

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Snap Doubles Down on Augmented Reality Try-On With a Host of New Shopping Features

The social app claims it's solved one of the biggest challenges of augmented reality fitting rooms.

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To Dine For Podcast: Sara Gay Forden, Author of The House of Gucci

On the latest episode of To Dine For, Kate Sullivan sits down with Sara Gay Forden, a journalist, reporter and author of The House of Gucci.

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Reebok Looks to Make Bank With Money Heist Merchandise

The brand collaborated with the Netflix show for an exclusive collection of shoes and apparel.

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The Hanes Guru Continues His Quest for Ball-ance in Cheeky New Campaign

The Righteous Gemstones star keeps cool and supported in his latest turn as Hans.

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