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Gap Taps Modern American Optimism in Back-to-School Campaign

Advertising

The brand wants to 'regain its rightful place as a cultural shaper,' according to its CMO Mary Alderete.

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Athleta Unveils Well-Being Platform to Engage Women Customers

Customer Experience

Athleisure brand partners with Obé Fitness to offer exclusive content.

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American Eagle Focuses on Denim in Back-to-School Campaign

Advertising

With many students returning to in-person learning, the brand's imagery focuses on the joy of friends reunited.

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To Attract Gen Z Shoppers, Macy’s Expands Its Private Brands

Fashion & Apparel

Private label apparel line And Now This is the latest the department store has introduced to attract younger customers.

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Move Over Gucci, Pizza Hut Is Entering the Fashion Business

Fashion & Apparel

Pizza Hut is introducing its first, limited-edition capsule collection titled Pizza Hut Tastewear.

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79% of Americans Have Bought Used Clothes, With Millennials Leading the Way

Data & Insights

In a new Adweek-Morning Consult poll, 70% of respondents say sustainability is important when deciding how to get rid of clothing.

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Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life

EVP of Global Marketing discusses the latest campaign featuring Mariah Carey’s daughter, Monroe

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Patrón and Designer John Geiger to Launch a Streetwear Line on National Tequila Day

Heritage meets fashion in the spirit brand's latest artistic collaboration, which launches on National Tequila Day.

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Clothing Waste Engulfs a City in Vanish’s Campaign for Sustainability

The Reckitt brand is championing conscious fashion.

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Luxury Brand Frances Valentine Is Bringing Joy to Fashion

This week's episode of I'm With The Brand features the co-founder of Frances Valentine, Elyce Arons.

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Madewell Partners With thredUP to Sell Used Jeans Online

Sustainability

Around 11.3 tons of textiles are sent to landfills every 12 months, according to the EPA.

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OshKosh Outfits Tiny Pop Culture Legends in Its Confident Back to School Campaign

Agency Majority turns Outkast, Mariah Carey and Muhammad Ali into young dreamers

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JCPenney’s New Clothing Line Includes Products for Kids With Disabilities

Not long ago, if a consumer was in need of adaptive clothing—say, pants with an opening for a dialysis catheter—they would likely have to shop at a medical supply store. [...]

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Off-White Brings Its New Fall and Winter 2021 Collection to Snapchatters’ Bitmojis

The luxury fashion brand teamed up with Snap Inc. on 12 total looks.

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Michael Kors Celebrates 40 Years With a ‘Fantasy Night Out in the Theater District’

The print campaign will appear in fashion magazines' fall issues.