Athleta and Simone Biles to Offer Limited Edition Line This Fall
Collection will serve as a 'sneak peak' for the full line the two are developing for the spring.
How the Largest Jeweler in the US Is Preparing for Life Beyond the Mall
After sales slid double digits, Signet is adapting for the digital age.
Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level
Varsity jackets and Thorogood boots come at designer prices as the brand seeks to own 'cheddar weather.'
At Target, Customer Experience ‘Is the North Star, Always’
CMO Cara Sylvester on staying true to your brand promise.
American Eagle Unveils Influencer Program for Student Athletes
Exclusive: Kedon Slovis, Tank Bigsby and Olivia Dunne are among the brand's first new faces.
Today’s Top Talent Aims to Empower in Tommy Hilfiger’s Fall 2021 Campaign
A new campaign created by agency Laird asks customers what inspires them the most.
Patti Smith Headlines Rimowa’s Star-Studded Call to Travel
The luxury luggage brand owned by LVMH hopes to ignite our wanderlust.
At the Office or Home, Bonobos Bets on ‘Back to Business’ Style
The apparel brand is betting men will want to look sharp for the return to offices.
The Met Gala Is (Sort of) Shoppable on Instagram This Year
The museum and the social media platform will sell designer products through April 2022.
J.Crew Looks for a Fresh Start With Tracee Ellis Ross
Fall campaign aims to 'reignite the love' people have for the brand.
TikTok Fashion Month Sets Several Initiatives to Bring the Runway to Users
The TikTok Fashion & Beauty Frontrunners were also named.
Why a Fashion House Made a Drama Series That Looks Nothing Like Branded Entertainment
Balmain teamed up with broadcaster Channel 4 to make a show that would appeal to a younger generation.
Pepsi and Dapper Dan Blend Fashion and Sports With Capsule Collection
The release furthers soft drink giant's efforts to connect with youth culture.
Pinterest Suits Up With Designer Sergio Hudson for New York Fashion Week
The platform detailed other initiatives throughout Fashion Month.
Banana Republic Revives Its Adventurous Past With Rebrand
The retailer that began life embracing curiosity is going on safari.