Gap Taps Modern American Optimism in Back-to-School Campaign
The brand wants to 'regain its rightful place as a cultural shaper,' according to its CMO Mary Alderete.
Athleta Unveils Well-Being Platform to Engage Women Customers
Athleisure brand partners with Obé Fitness to offer exclusive content.
American Eagle Focuses on Denim in Back-to-School Campaign
With many students returning to in-person learning, the brand's imagery focuses on the joy of friends reunited.
To Attract Gen Z Shoppers, Macy’s Expands Its Private Brands
Private label apparel line And Now This is the latest the department store has introduced to attract younger customers.
Move Over Gucci, Pizza Hut Is Entering the Fashion Business
Pizza Hut is introducing its first, limited-edition capsule collection titled Pizza Hut Tastewear.
79% of Americans Have Bought Used Clothes, With Millennials Leading the Way
In a new Adweek-Morning Consult poll, 70% of respondents say sustainability is important when deciding how to get rid of clothing.
Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life
EVP of Global Marketing discusses the latest campaign featuring Mariah Carey’s daughter, Monroe
Patrón and Designer John Geiger to Launch a Streetwear Line on National Tequila Day
Heritage meets fashion in the spirit brand's latest artistic collaboration, which launches on National Tequila Day.
Clothing Waste Engulfs a City in Vanish’s Campaign for Sustainability
The Reckitt brand is championing conscious fashion.
Luxury Brand Frances Valentine Is Bringing Joy to Fashion
This week's episode of I'm With The Brand features the co-founder of Frances Valentine, Elyce Arons.
Madewell Partners With thredUP to Sell Used Jeans Online
Around 11.3 tons of textiles are sent to landfills every 12 months, according to the EPA.
OshKosh Outfits Tiny Pop Culture Legends in Its Confident Back to School Campaign
Agency Majority turns Outkast, Mariah Carey and Muhammad Ali into young dreamers
JCPenney’s New Clothing Line Includes Products for Kids With Disabilities
Not long ago, if a consumer was in need of adaptive clothing—say, pants with an opening for a dialysis catheter—they would likely have to shop at a medical supply store. [...]
Off-White Brings Its New Fall and Winter 2021 Collection to Snapchatters’ Bitmojis
The luxury fashion brand teamed up with Snap Inc. on 12 total looks.
Michael Kors Celebrates 40 Years With a ‘Fantasy Night Out in the Theater District’
The print campaign will appear in fashion magazines' fall issues.