Read the latest fashion industry news. Explore insights and analysis from Adweek’s team of fashion and apparel marketing experts.

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Rent the Runway Appoints First CMO Since 2020 as It Vies for Profitability

Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced today. Natalie McGrath, most recently vp of marketing for [...]

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Fast Fashion Is Thwarting the Resale Industry’s Dream of Circularity

The complex logistics of online resale presents both sustainability and profitability challenges for major players in the category. As ThredUP and The RealReal look to break even in 2024 by [...]

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Brooks Running on Being the First Step in Resolutions

Carson Caprara on the athletic brand's mission to help people feel the joy of movement.

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How Sperry Is Navigating the Waves All These Years Later

The inventor of boat shoes is still as relevant as ever.

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Valentino Embraces AR Clothing Try-On for New Womenswear Collection

Shoppers can virtually preview items in the latest womenswear line.

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Coach Lets Shoppers Try on Holiday Collection in AR

Zero10 bring the augmented reality experience to five stores.

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The 20 Best Ads of 2023

Adweek reveals the 20 best ads of 2023, including campaigns from Barbie, McDonald's, Apple and Ikea.

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Corona Reimagines the Ugly Holiday Sweater With Feliz Navi-Drip

Snoop Dogg's designer, Talia Coles, created a matching robe and can.

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Burger King and FILA Collab Produces Sneakers Forged in Flame

The Brazilian partnership from David São Paulo aims to engage Gen Z fashion fans

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McDonald’s Drops a Buzzworthy Collab With Crocs, Complete With Grimace Sandals

McDonald’s first global shoe collaboration with Crocs builds love for iconic characters.

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Wasty Not, Want Not: Coach Brand Drops Sustainability-Minded Holiday Ad

The nascent brand, focused on upcycling and recycling, aims to make a point about overconsumption with its 90-second spot.

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For UPS, Delivering DEI to the Fashion Industry Never Goes Out of Style

The shipping service—an NYFW sponsor—is championing creatives of color on and off the runway.

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Ugg Promotes Cold Weather Collection With Zero10’s AR Mirror

People can step into winter-themed augmented reality effects in-person and online.

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Crosby Studios, Fusalp Let Customers Try on Clothing With Zero10’s AR Tech

Zero10's AR mirrors and app power VTO experience for customers both in-person and online.

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After Going Public, Birkenstock Builds Interactive Parks to Help New Yorkers Slow Down 

The legacy footwear brand hosted installations to celebrate going public.