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In Appeal to Moms, Shapermint Creates Chief Mom Officer

Mothers constitute 80% of the online marketplace's customers.

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River Island Celebrates Lockdown Freedom to Promote Spring/Summer Collection

River Island's spring-summer collection ad marks the first work by St Luke's for the brand.

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H&M Kids Is Looking for Models in Its New Campaign … Role Models

The apparel retailer teamed up with Alto on a short film introducing the initiative, directed by Bryan Buckley.

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Morphe Cosmetics Debuts Limited Edition Collection Based on Iconic 1971 Coca-Cola Ad

The 1971 Unity Collection is the latest iteration of a groovy partnership.

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Ciara and Russell Wilson on Building an Apparel Empire With Love, Respect and Care

The NFL star and award-winning singer put sustainability and inclusivity at the heart of their venture.

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Adidas Originals Unveils Yoda-Inspired Stan Smith, Forever Sneakers

The Jedi joins Tinker Bell, Kermit and The Hulk in the commemorative line.

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Facebook, Gucci Team Up to File Suit vs. Alleged Counterfeiter

The two companies are seeking permanent injunctions against Natalia Kokhtenko of Moscow.

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Aldi Releases Its Own Clothing Line, Poking Some Fun at Apparel Brands Along the Way

Tongue-in-cheek collection from McCann aims to tap into fans' 'Aldimania.'

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New Balance Teams Up With UK Retailer Sports Direct to Capitalize on Running Boom

New Balance teams up with U.K.'s Sports Direct to promote new running shoe as interest in the sport booms.

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Athleta Scores Big by Signing Olympian Simone Biles

Nike faces another loss of a star athlete.

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Lacoste Recruits 7 Creatives to Showcase Its International Appeal in New Spot

Lacoste recruits seven artists for its 'Crocodiles Play Collective' ad campaign.

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5 Times Influencers Helped Yesterday’s Luxury Brands Get Chic Again

From Romeo Beckham to Billie Eilish, they've taken high fashion to the masses.

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2 Defunct Retailers Are Plotting Comebacks—Here’s Why One Is More Likely to Survive

Century 21 and Lord & Taylor have big plans for 2021.

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Vans Taps Dollar Shave Club’s Kristin Harrer as CMO

She will report to global brand president Doug Palladini while setting the brand's vision.