Adidas Lets Shoppers Try On Indigo Herz Drop in AR
The augmented reality shopping experience is available in Snapchat.
This Bombas Campaign Targets Those Who Were Conditioned to Look Away
Bombas' latest campaign challenges attitudes around homelessness
Adidas Originals Brings Its Musical Heritage to a New Generation of Creators
Adidas is appealing to Gen Z with the launch of its largest campaign since celebrating the 50th anniversary of its iconic Superstar shoe in 2020.
Saxx Is Breaking Bad on an Infamous Pair of Tighty Whities
Saxx paid a whopping $32,500 for Walter White's briefs at a recent prop auction.
‘Empowerment Over Shame’: thredUP’s Revamped Fashion Footprint Calculator Aims to Inspire
The recommerce platform relaunched the tool in tandem with its 2023 resale report.
Tecovas Is for the Wild at Heart in First National Campaign
Starring quirky characters in cowboy boots, 'Don't Go Gently' comes from new agency of record Preacher.
This Calvin Klein Homage Campaign Celebrates Transgender Men
Both& Apparel, a fashion label for transgender and nonbinary people, pays tribute to classic Calvin Klein ads from the 1990s.
PETA Made a Children’s Puppet Show With a Dark Message About Fashion
PETA parodies a classic children's TV show to persuade people to stop wearing animal-based products.
Timberland Honors Hip-Hop Trailblazers Who Made Blue Collar Boots Cool
The yellow boot maker celebrates the hip-hop community with "Built for the Bold."
Inside Fashion Retailer Asos’ Play for Retail Media Budgets
The retailer wants to deliver more "cohesive and targeted" campaigns for global brands like Levi's.
Corteiz and Nike’s Air Max 95 Ad Breaks Every Marketing Rule
Chaotic film generates buzz among sneakerheads and creatives alike.
Unwrapping Durex and Diesel’s Unexpected Collaboration
Condom maker hopes the sex-positive partnership will cement its status as a lifestyle brand.
Diageo Partners With Creatives to Serve a More Sustainable Future in Fashion at NYFW
Multihyphenate creatives have become integral to the brand’s Society 2030 initiative
Jordan Brand Aims to Inspire Young Athletes to Go ‘Beyond’ Adversity
The film 'Beyond' tells the story of a basketball player and the challenges she faces on and off the court.
What Luxury’s Resilience Says About Marketing in a Downturn
The seemingly unshakable sector knows exactly what its customers want.