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Retailer Gap continues to lean into nostalgia to revive its marketing, with a collaboration with London-based skateboarding and clothing label Palace that celebrates 1990s style and skate culture.
The two brands, both synonymous with certain facets of 90s style, will launch the Palace Gap collection Friday (March 22). The 55-piece collection of adult and children’s clothing features a merged logo representing both brands. It is also Palace’s first foray into kids’ clothing.
The accompanying campaign features a 90-second spot that pays tribute to San Francisco, where Gap was founded.
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