UK’s National Lottery Campaign Tells a Love Story Spanning Three Decades

AdFreak

The U.K.’s National Lottery drops another heartfelt spot.


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Metaverse Marketing Podcast: Marketing for the Future With Gary Vaynerchuk

Adweek Podcasts

Gary Vaynerchuk discusses the metaverse, Web3, AI and beyond.

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In Visible’s Fun, 70s-Themed Gameshow Pride Campaign, Everybody Wins

Diversity, Equity and Inclusion

The brand and Madwell tapped intergenerational LGBTQ+ creators for uplifting and uproarious video announcing its year-round partnership with SAGE.

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The Art of the Dance With Jaeden Gomez

Adweek Podcasts

The creator on her love of dance, going viral and working with Lizzo.

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EIBWC Podcast: Breaking Barriers to Ivy-League Education

Adweek Podcasts

On today's episode, we'll discuss how the Creator Economy is making education more accessible to underrepresented students.

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Dramatic Save the Children Ad Shows Kids in War-Torn Areas as ‘Tough, Resilient’

PSAs

Drawing on stories from real kids in war-torn regions, creatives wanted to retell their experiences “with the respect they deserve."

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How Vibrations Can Help You Practice Mindfulness

Adweek Podcasts

What makes Core by Hyperice work with co-founder Brian Bolze.

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This Energy Company Uses Beauty Marketing Tropes in Ad Starring Cara Delevingne 

AdFreak

Energy company Vattenfall created a face mist and beauty ad to promote fossil-free hydrogen.

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LinkedIn Transforms a Laundromat Into a Dance Floor in Magical Ad About Career Potential

AdFreak

Clothes come to life at a laundromat to show a world of professional possibilities in a LinkedIn global campaign.

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Car Maintenance Brand Feu Vert’s Mascot Turns Avenger (Almost)

AdFreak

The Feu Vert campaign from Buzzman was created with inflation in mind.

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Diablo IV Characters Beg for Salvation in Dark Film by Oscar-Winning Director Chloé Zhao

Gaming

The launch film from agency 72andSunny, directed by Chloé Zhao and Kiku Ohe, gives players motivation by having characters from the game beg for help.

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These Are the 2023 Winners of D&AD’s Most Coveted Pencils

Awards & Honors

D&AD awarded two Black Pencils this year in more craft-based categories.

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Amazon Prime’s Sweet Ads Tell Stories of a Breakup and an Aspiring Chef

AdFreak

The new spots from director Michael Spiccia continue the global 'It’s on Prime' campaign.

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Meow Wolf Taps Into ’90s Mall Culture to Hype Its New Exhibit

Creative

A short film called "Come Find Yourselfs At The Mall" anchors a campaign that includes quirky experiential, billboards, pop-ups and other activations from Meow Wolf’s in-house team and independent ad [...]

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A T-Rex Appears in the Moab Desert As Apple TV+ Hypes Prehistoric Planet

Streaming & OTT

Apple TV+ enlisted landscape artist David Popa to create three dinosaur murals to promote the second season of Prehistoric Planet.

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Adobe Continues AI Push With Latest Generative Image Tool

Artificial Intelligence

Generative Fill will be publicly available later this year.