To convey the idea of refusing help in the throes of necessity, BetterHelp illustrates the epitome of crisis with a skydiver sans parachute and an apartment without electricity.BetterHelp/DiGo

Why Netflix Installed Park Benches in Cities With a Hidden Message

Streaming & OTT

Netflix installed real park benches in cities to share message of hope from popular show After Life.


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Samsung Created a Dark Fantasy World to Herald a New Era of Mobile Gaming

Gaming

Samsung follows a hero who falls into the dark underbelly of mobile gaming.

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The Flu Campaign That Literally Sneezes on its Audience

Health and Wellness

'The Big Sneeze' is an interactive campaign, funded by AstraZeneca and created by healthcare advertising agency 21Grams.

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David Schwimmer Plays Elaborate Game of Hide and Seek in This Quirky Bank Ad

Advertising

David Schwimmer stars in humorous ad for British bank TSB.

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Oatly Made a Weird Puppet Series to Show Plant-Based Food is Not Just for Hipsters

Ad of the Day

Oatly made a show about two oat drink carton puppets who make the switch to plant-based diets.

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Check Out This Behind-The-Scenes Look at Scream…the Musical

Creative

Scream: The Musical follows the tradition of gimmicks promoting horror movies.

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5 Predictions for All Things Creator Economy

Columnist Network

Creators are no longer a fun add-on—they're increasingly becoming the core marketing plan.

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This Edgy Ad for G-Star Denim Subverts Traditional Tap Dance

Fashion & Apparel

G-Star brings together tap dancers to subvert the medium's old-fashioned image.

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Witness the Legend of ‘Guy on a Buffalo Wing’ in Zaxby’s Delightful Throwback Campaign

Ad of the Day

Have you heard the legend of the guy who traversed the wilderness bareback on a buffalo wing? If you haven't, chicken chain Zaxby's has quite the tale for you.

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eBay Puts Soccer Legends Up For Bid, So Fans Get a Chance to Play With Them

Sports Marketing

eBay lists soccer legends on its marketplace so fans can bid to play with them.

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In Rare Ad Appearance, Big Boi Rolls Out the Welcome Mat for New Homeowners

Creative

Agency Majority helps the brand celebrate Black homeownership.

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Adidas and Arsenal Will Hold a Powerful Anti-Knife Crime Protest on the Soccer Field

Sports Marketing

Arsenal soccer team has partnered with Adidas in campaign fighting knife crime in London.

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11 of the Most Accessible Brand Campaigns and Actions of 2021

Diversity, Equity and Inclusion

2021's most resonant disability inclusion efforts reflected a remarkable level of authenticity by implementing changes that have a serious impact beyond any single product.

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Adnatomy: How Amanda Gorman Became the Voice of Hope for United Way and Truist

Adweek Original Video

Adweek sat with director Fredrick Bond, Truist's Tyke Arbaugh and creatives from Strawberry Frog to learn how the spot came together.

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Netflix Challenged Romanian Witches to Magically Predict the Plot of The Witcher

Streaming & OTT

Netflix asked local Romanian witches to use magic to predict The Witcher's second season.

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Planet Fitness Helps Dennis Rodman, William Shatner and More ‘Feel Fitacular’ in New Ad

Health and Wellness

Launched just ahead of the new year, Planet Fitness is leaning into the upside of working out—and a pack of celebrities—with its "Feel Fitacular" campaign.