Microsoft’s Xbox Does More Than Entertain—It Educates
Inside the gaming console’s mission to nurture the next generation of developers.
Don’t Get Fooled by These April Fools’ Day Stunts From Brands and Agencies
Brands and agencies show off their lighter side on the day of pranks, larks and hoaxes.
Budweiser Treats Music Fans to Vinyl Records in the Form of Beer Coasters
Budweiser and Wieden+Kennedy team up to tell music fans 'the stage is yours to take' with limited edition vinyl coasters.
EIBWC Podcast: How Turo Found Its Drive With Creators
Matt Kerbel, director of strategic brand planning, shares how to create campaigns that truly resonate and why creators are the most-trusted resource.
Eos Tackles Toxic Masculinity as It Expands Into Men’s Shaving
Eos is looking to break into men’s shaving products while breaking the category's marketing tropes.
Why a Household CPG Brand Made an Honest Film About Autism
Diversity, Equity and Inclusion
Vanish and Havas London made a film depicting the overlooked perspective of an autistic girl.
What MLB Marketing Can Learn From Fellow Sports Leagues
Low ratings and drops in attendance demonstrate America's favorite pastime might be past its time.
Did This Pigeon Poop on Your Car? Take 5 Helps Identify the Crappy Culprit
The 11-city stunt comes from independent agency Erich and Kallman.
Saks Live Sales Look to Fashion’s Past to Secure Its Future With Live Commerce
The luxury retailer and tech partner Bambuser turned a pandemic survival tactic into a modern spin on the private fashion show.
WeTransfer’s Campaign Doubles as an Album Promo, With Exclusive Drops for Music Fans
WeTransfer wants to expand its roots in the creator economy by breaking down walls between artists and fans.
Dwyane Wade, Rosario Dawson, Ayesha Curry Join Square’s Forward Initiative
Diversity, Equity and Inclusion
Trio join payment provider Square's new business accelerator program Forward.
Wieden+Kennedy’s First Work for MLB Highlights the League’s Biggest Selling Points
Just before Opening Day, Wieden+Kennedy's work focuses on the game's most inclusive aspects.
Cottonelle Gets Personal—and Funny—About ‘Down There Care’
No cuddly mascots, just business in campaign by FCB Chicago.
NBA’s Jalen Green Partners With Liquid Death in a Bloody Fun Hoops Game
The video takes its cues from Saturday morning commercials and launches merchandise that turns the brand’s motto into a bloody-fun collectible.
Loyalty Programs Could Be the Golden Ticket for Brands in a Down Economy
Marketers reappraise role of rewards programs as consumers tighten their belts.
How Park & Battery Made a B-to-B Campaign That Would Make Saul Goodman Proud
The upstart agency channels Better Call Saul to find the fun in business marketing.
