Don’t Let Creators Become an Afterthought in Your Marketing Budget Brands of all sizes are embracing creators as a core part of their marketing mix. 
How Brands Can Win Over Consumers by Sourcing Music Responsibly
Gone are the days of cheap, royalty-free tracks; it's time to fairly compensate artists.
How Advertising Can Finally Get Real About Representing Disability
Diversity, Equity and Inclusion
Advocates say the industry is finally waking up to the need for inclusion onscreen and behind the camera.
Pepsi and Doja Cat Pay Homage to Grease in a Splashy Musical Ad for New Flavors
The brand's modernized take on 'You're the One That I Want' will debut during the 2021 MTV VMAs.
Enjoy These Oddball Game Day Gadgets From Babe Wine and Unnecessary Inventions
Are you in need of a Babe Can Snack Strap?
Sharing Stories Will Strengthen Bonds, Both In and Out of Your Agency
It’s easy to underutilize what you start to take for granted.
This Emotional Ad Calls on Public to Send Hope to Frontline Workers With PTSD
Charity Frontline19 has launched a free phone line where people can leave messages of support for frontline workers.
Netflix’s Lucifer Urges Fans to ‘Cash in on Sin’ With Indulgent Ad and Sweepstakes
In collaboration with Mischief USA, the popular drama urges fans to indulge for a chance at some cash.
Gotta Eat ‘Em All: Oreo Unveils Limited-Edition Pokémon Cookies
The packs include 16 different designs featuring popular characters from the franchise, and some will be harder to find than others.
Planet Fitness Introduces the ‘Fitfluencer’ You Absolutely Shouldn’t Follow
The brand introduces Xrystal, a 'fitfluencer' with terribly inaccurate health advice.
This Charity Rewrote Popular Children’s Stories to Show Kids How to Cope With Hard Times
The GOSH Charity wants to help parents and their children cope with some of life's biggest challenges through storytelling and play.
The Butterfinger Investigators Are Back on the Case in New Ads
Agents Hugh Dunnit and Ali Byes return to investigate Butterfinger-related crimes.
This Running Brand Hijacked Speed Cameras to Shoot a Guerrilla Ad Campaign
After Paris imposed a new citywide speed limit, local running store Distance decided to demonstrate its rule-breaking approach to fitness by challenging people to outrun the law.
Two Brands Designed Superhero Capes for Kids That Destroy Air Pollution Near Schools
Energy company E.ON teamed up with fashion brand Scamp & Dude to create a superhero-style cape that helps clean the air whenever children wear it. The capes contain an innovative [...]
In Hollywood and Advertising, Michael K. Williams Set the Bar for Depth and Authenticity
The actor, who brought unwavering intensity to everything he did, has died at 54.
Watch the 4 Global Ads That Won Big at 2021’s Gerety Awards
The Gerety Awards has revealed its 2021 winners.
