Scream: The Musical follows the tradition of gimmicks promoting horror movies.Sam & Miles, Inc

5 Predictions for All Things Creator Economy

Columnist Network

Creators are no longer a fun add-on—they’re increasingly becoming the core marketing plan.


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This Edgy Ad for G-Star Denim Subverts Traditional Tap Dance

Fashion & Apparel

G-Star brings together tap dancers to subvert the medium's old-fashioned image.

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Witness the Legend of ‘Guy on a Buffalo Wing’ in Zaxby’s Delightful Throwback Campaign

Ad of the Day

Have you heard the legend of the guy who traversed the wilderness bareback on a buffalo wing? If you haven't, chicken chain Zaxby's has quite the tale for you.

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eBay Puts Soccer Legends Up For Bid, So Fans Get a Chance to Play With Them

Sports Marketing

eBay lists soccer legends on its marketplace so fans can bid to play with them.

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In Rare Ad Appearance, Big Boi Rolls Out the Welcome Mat for New Homeowners

Creative

Agency Majority helps the brand celebrate Black homeownership.

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Adidas and Arsenal Will Hold a Powerful Anti-Knife Crime Protest on the Soccer Field

Sports Marketing

Arsenal soccer team has partnered with Adidas in campaign fighting knife crime in London.

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11 of the Most Accessible Brand Campaigns and Actions of 2021

Diversity, Equity and Inclusion

2021's most resonant disability inclusion efforts reflected a remarkable level of authenticity by implementing changes that have a serious impact beyond any single product.

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Adnatomy: How Amanda Gorman Became the Voice of Hope for United Way and Truist

Adweek Original Video

Adweek sat with director Fredrick Bond, Truist's Tyke Arbaugh and creatives from Strawberry Frog to learn how the spot came together.

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Netflix Challenged Romanian Witches to Magically Predict the Plot of The Witcher

Streaming & OTT

Netflix asked local Romanian witches to use magic to predict The Witcher's second season.

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Planet Fitness Helps Dennis Rodman, William Shatner and More ‘Feel Fitacular’ in New Ad

Health and Wellness

Launched just ahead of the new year, Planet Fitness is leaning into the upside of working out—and a pack of celebrities—with its "Feel Fitacular" campaign.

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These Dramatic Movie Moments Are Actually Fun Apple Ads for iPhone 13 Pro Features

Mobile

Resting comfortably? Or spiraling into madness? Optical zoom makes all the difference.

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For Dry January, Heineken Debunks the Myth That Giving Up Booze Is No Fun

Beer & Spirits

Heineken says Dry January can be just as fun as drinking alcohol in social situations.

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A Marketer’s Guide to Getting Started in the Metaverse

Outlook

2022 is the year to claim a digital beachhead, or watch competitors claim it first.

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The Top 10 Weirdest Ads of 2021

Ads of the Year

This year's strangest marketing campaigns featured a creepy android, an album for cats and multiple mentions of cannibalism.

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2021’s Best Ads Mashup in Less Than 3 Minutes

Ads of the Year

Watch the top 25 ads of the year in our annual video mashup.

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Adnatomy: How Dating App BLK Turned ‘Vax That Thang Up’ Into the Song of the Summer

Adweek Original Video

When Black-centric dating app BLK, a subsidiary of Match Group, and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn't opt for the preachy [...]