Coca-Cola Replaced Its Logo With Positive Messages for Europeans to Share With Loved Ones

Packaging Design

Packaging-driven campaign from 72andSunny Amsterdam includes online customization.


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These Road Safety Ads Evoke the Joy of Life, Not Fear, to Encourage Careful Driving

PSAs

Unconventional approach by DDB France shies away from guilt in favor of love, fun, and laughter.

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Tag Team Says Geico Was Their First Invite in 30 Years to Be More Than Just a Soundtrack

Creativity

The duo shares how the brand's (Whoomp!) There It Is revival came to be.

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Simple and Powerful, This Ad Filmed Girls as They Watched VP Kamala Harris Be Sworn In

Creativity

'Today We Rise' from Ogilvy and Refinery29 was produced within hours of the inauguration.

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Hello, Gamers: ‘Old Spice Guy’ Isaiah Mustafa Is Back in Targeted UK Ad

Creativity

It’s been more than a decade since Isaiah Mustafa resonantly charmed his way into the hearts of America through his game-changing 2010 Old Spice ad, “The Man Your Man Could [...]

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Camera Brand Leica’s First Global Campaign in a Decade Celebrates the Power of Photography

AdFreak

Ads from TBWA\Paris shows how photos bear witness to the world's memorable moments.

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Oatly Deviously Sets Its Sights on Oat Milk’s Most Skeptical Demographic: Dads

Plant-Based Products

Campaign targets middle aged men—who brand says are most reluctant to ditch cow's milk.

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Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era

Creativity

Soccer's biggest names and rising stars launch an epic group chat for the brand's new Predator Freak.

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Barilla’s Clever Spotify Playlists Last Exactly as Long as You Should Cook Pasta

Food & Beverage

Each playlist has been curated to last as long as the ideal cooking time.

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2021 Is Going to Be Surreal, at Least When It Comes to Creative Trends

Creativity

Shutterstock predicts a year of tie-dye, inkscapes and "Picasso-esque faces."

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This Brooklyn Exhibition Displays the Stories of LGBTQ+ Seniors

Creativity

‘Not Another Second’ explores what it’s like coming out later in life.

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What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything

Creativity

The industry may normalize in 2021, but it's likely to look very different from what came before.

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Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game

Creativity

The animation studio behind it wants to pioneer new ways of telling stories.

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In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation

Creativity

Cinematic Johannes Leonardo spot for electric Volkswagen ID.4 charts progress of transportation.

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Trump’s Great Deplatforming; The World’s Most Expensive Art Piece: Thursday’s First Things First

Creativity

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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This ‘Climate Crisis Font’ Shrinks as the Polar Ice Caps Melt

Creativity

Free typeface from a Finnish newspaper and TBWA\Helsinki corresponds with Arctic sea ice data.