A diverse media mix is the best way to capture a larger share of your total addressable market.Shutterstock

Heinz Ketchup Enlists TikTok Creators for Blood-Soaked, Crowd-Sourced Horror Film

Creative

The brand is encouraging filmmakers on the app to use its product as fake blood.


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Stammering is Rarely Heard in the Media, But This Campaign Wants to Change That

Media

The British Stammering Association is petitioning for greater representation of stammering on TV and radio.

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A New Initiative Aims to Fuel Better Visibility of Indigenous Communities in Stock Photos

Diversity, Equity and Inclusion

The latest campaign from Re:Stock highlights Native and First Nations communities in the United States and Canada.

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How a Police Campaign Sparked an Uncomfortable Conversation to End Male Sexual Violence

Advertising

Police Scotland campaign shows men posing difficult questions about everyday behaviors.

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5 Tips for Seamlessly Adding Creator Campaigns to Your Marketing Mix

Columnist Network

The creator's approach to work tends to be different from traditional productions.

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Samsung and K-Pop Artist BIBI Launch a Fashion Collection in AR

Fashion & Apparel

The collection features AR elements, such as glitch fabric jackets, armored dresses and moving details that can be tracked with Snap’s 3D tech.

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This Halloween’s Pumpkin Beer Is Delivered With a Twist of Blood and Guts

Beer, Spirits & Cannabis

Seattle residents can sign up for a creepy Elysian Brewing Pumpkin Variety Pack drop-off... if they dare.

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Emotional and Realistic PSA Normalizes the Grieving Process

Health and Wellness

Canadian organization Bereaved Families of Ontario is spreading awareness and a message of healing.

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Powerful Campaign Calls on Brazil President Bolsonaro to pay for Environmental Crimes

Sustainability

Brazilian President is accused of presiding over widespread rainforest destruction and failing to take action on climate change.

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A Black Friday Campaign Lures People With Deals, but Is Actually About Sustainability

Sustainability

U.K. product review publisher Which? is urging people to 'see sales in a different light' and buy more carefully and responsibly.

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The Next Generation Will Save Our Industry—So Why Aren’t We Supporting Them?

Voice

Funding the next generation of young talent matters greatly. Not just within our businesses but in culture.

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Harnessing Chaos: Turning Creativity Into Value

Voice

The strategy behind a creative campaign is the glue that holds it together.

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Commercial Production Finally Has a Path to Embracing Sustainability

Sustainability

The Green the Bid movement hopes to get clients, agencies and crews pledging to reduce their impact.

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John Lewis’ Joyful Ad Lets a Boy Embrace His Inner Stevie Nicks

Ad of the Day

British retailer John Lewis promotes its home insurance brand as it expands its financial services business.

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Press Freedom Group Releases Campaign to Wish Putin an Unhappy Birthday

Advertising

The 15th anniversary of the assassination of journalist Anna Politkovskaïa falls on the Russian President's birthday, Reporters Without Borders notes

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Please Take a Break and Listen to This Adorable Snack’s NSFW Song About Workplace Burnout

AdFreak

'This Job Will Break You If You Let It' finds a fun way to tell hard truths about an overworked ad industry.