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Volkswagen Designed a Tiny Model of a Dealership to Promote its AR Showroom

Creativity

The automaker is the latest brand to turn to AR shopping experiences amid the pandemic.


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Spot Explores the Power of Hugs, and What We Miss When We Can’t Be Close To One Another

Creativity

Emotive ad for European fashion and lifestyle retailer Zalando, by Anomaly Berlin, features 90 seconds of people embracing.

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Burberry Reimagines ‘Singin’ in the Rain’ in Glorious Celebration of London’s Gray, Gritty Streets

Creativity

A new Burberry spot sees impeccably dressed dancers brave Britain's famously inclement weather.

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This Zingy, Colorful, Lip-Syncing Spot for a British Stereo Brand Will Brighten Your Day

Creativity

Quirky ad by Stereo Creative creates homes as "distinctively British" as Roberts Radio's new speakers.

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Oura Wearable Campaign Tallies How Much Sleep Americans Actually Lost On Election Night

Creativity

The smart sleep tracker found that the country lost a total of nearly 139 million hours of rest.

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This AI Logo Generator Creates Random Branding Designs for Small Businesses

Creativity

The tool, from website builder Zyro, uses creative machine learning to produce infinite graphics

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Burger King Encourages Fans in Europe to Support Its Competitors as Lockdowns Resume

Life in Quarantine

Campaign from Buzzman strikes starkly different tone from U.S. ads about other chains' closed locations.

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New Artsy Collection Celebrates Black-Owned Galleries and Its Artists

Creativity

CMO Everette Taylor explains why it's important to elevate Black voices right now.

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Ahead of the Election, Booking.com Offers a Message of Unity

Travel

'America is for everyone,' travel brand says, highlighting immigrant communities.

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Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing

Creativity

Founder Pat Brown is also nearly doubling the company’s R&D department, with the long-term goal of ending animal agriculture.

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With A Wink, Agency Claims ‘Credit’ Pence Viral Fly Moment

Creativity

In the parody, the bug was a mechanical plant meant to distract from the VP's words.

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Adidas Blends Surreal, Satisfying Art and ASMR in a 12-Hour Video Starring Its New Shoe

Fashion

Adidas Originals has created a rather bizarre 12-hour YouTube video featuring its new ZX sneaker and describes the extremely long-form work as typical of the “escapism content” consumed by teens [...]

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Scream Remake Doubles as a Get-Out-the-Vote Ad, With 2020 as the Scary Movie

AdFreak

Classic line, 'Do you like scary movies?' leads to twist ending.

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Adnatomy: How 3 Worldwide Teams Produced a Pokémon Ad Remotely

Adweek Video

We’ve sat down with the teams behind some of the most interesting ads of the last few months to discuss how commercial production has changed as a result of the [...]

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These Offbeat British Ads Perfectly Capture the Annoyance of Overly Cautious Homeowners

Creativity

“Anyone who’s ever bought a property has walked the tightrope of excitement and trepidation that comes with inviting people into your newly painted pride and joy."

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Amazon Rolls Out Augmented-Reality Shooter Game to Promote The Boys

Streaming & OTT

Brands are increasingly turning to AR, VR and even lifelike interactive avatars during quarantine.