Columnist Network
Investing in Upper-Funnel Marketing Is a Long-Term Play
Heinz Ketchup Enlists TikTok Creators for Blood-Soaked, Crowd-Sourced Horror Film The brand is encouraging filmmakers on the app to use its product as fake blood. 
Stammering is Rarely Heard in the Media, But This Campaign Wants to Change That
The British Stammering Association is petitioning for greater representation of stammering on TV and radio.
A New Initiative Aims to Fuel Better Visibility of Indigenous Communities in Stock Photos
Diversity, Equity and Inclusion
The latest campaign from Re:Stock highlights Native and First Nations communities in the United States and Canada.
How a Police Campaign Sparked an Uncomfortable Conversation to End Male Sexual Violence
Police Scotland campaign shows men posing difficult questions about everyday behaviors.
5 Tips for Seamlessly Adding Creator Campaigns to Your Marketing Mix
The creator's approach to work tends to be different from traditional productions.
Samsung and K-Pop Artist BIBI Launch a Fashion Collection in AR
The collection features AR elements, such as glitch fabric jackets, armored dresses and moving details that can be tracked with Snap’s 3D tech.
This Halloween’s Pumpkin Beer Is Delivered With a Twist of Blood and Guts
Seattle residents can sign up for a creepy Elysian Brewing Pumpkin Variety Pack drop-off... if they dare.
Emotional and Realistic PSA Normalizes the Grieving Process
Canadian organization Bereaved Families of Ontario is spreading awareness and a message of healing.
Powerful Campaign Calls on Brazil President Bolsonaro to pay for Environmental Crimes
Brazilian President is accused of presiding over widespread rainforest destruction and failing to take action on climate change.
A Black Friday Campaign Lures People With Deals, but Is Actually About Sustainability
U.K. product review publisher Which? is urging people to 'see sales in a different light' and buy more carefully and responsibly.
The Next Generation Will Save Our Industry—So Why Aren’t We Supporting Them?
Funding the next generation of young talent matters greatly. Not just within our businesses but in culture.
Harnessing Chaos: Turning Creativity Into Value
The strategy behind a creative campaign is the glue that holds it together.
Commercial Production Finally Has a Path to Embracing Sustainability
The Green the Bid movement hopes to get clients, agencies and crews pledging to reduce their impact.
John Lewis’ Joyful Ad Lets a Boy Embrace His Inner Stevie Nicks
British retailer John Lewis promotes its home insurance brand as it expands its financial services business.
Press Freedom Group Releases Campaign to Wish Putin an Unhappy Birthday
The 15th anniversary of the assassination of journalist Anna Politkovskaïa falls on the Russian President's birthday, Reporters Without Borders notes
Please Take a Break and Listen to This Adorable Snack’s NSFW Song About Workplace Burnout
'This Job Will Break You If You Let It' finds a fun way to tell hard truths about an overworked ad industry.
