Subscribe

Creativity

Showcasing breakthrough creative ideas, campaigns, and the talent redefining what’s possible across advertising, design, and digital experiences.

  • Alt Image Text

    Ads of the Week: 12 Campaigns That Caught Our Eye, From Wet Ones to Ikea

    By Matt Barker

    Asics, Twix, Ikea, Wet Ones, and more are behind the week’s most notable ads.

    READ FULL STORY >
  • Alt Image Text

    Oura Wants Wellness to Mean More Than a Personal Best

    By Katie Duffy

    Oura’s handmade ad shows wellness looks different for everyone.

    READ FULL STORY >
  • Alt Image Text

    Twix Doubles Down on Hallowmas, Bringing Back Zombie Claus for More Fright and Cheer

    By Hannah Bowler

    Twix brings back Zombie Claus for Hallowmas, starting with a Subway Takes appearance.

    READ FULL STORY >
  • Alt Image Text

    ADWEEK Creativity Advantage: Building Fandoms Needs a Different Playbook

    By Brittaney Kiefer

    As fan-first marketing spreads, brands are starting to operate more like entertainment and media companies.

    READ FULL STORY >
  • Alt Image Text

    Ads of the Week: 10 Campaigns That Caught Our Eye, From On to KFC

    By Matt Barker

    On, KFC, Reebok, Chili’s, the Washington Post, and more are behind the week’s most notable ads.

    READ FULL STORY >
  • Alt Image Text

    Asics Enlists Sigourney Weaver to Document Habits of the Couch-Bound Human

    By Alixandra Rutnik

    Asics’ satirical nature documentary for World Mental Health Day urges people to move.

    READ FULL STORY >
  • Alt Image Text

    Zendaya Goes Full Action Star In On’s Latest Push for Younger Women

    By Brittaney Kiefer

    On and Zendaya have released their second co-designed collection as the sportswear brand continues its mission to win over younger women and challenge giants like Nike.

    READ FULL STORY >
  • Alt Image Text

    When CTV Delivers an Ad, Who’s Actually Watching?

    By Ashley R. Cummings

    This post was created in partnership with ViantAn ad can reach the right screen and still miss the person watching it. So, how can marketers tell which ads earn attention, […]

    READ FULL STORY >
  • Alt Image Text

    Spotify’s Involvement in Coach’s Tabby Tour Is a Grab For Untapped Brand Budgets

    By Brittaney Kiefer, Ryan Joe

    Spotify’s Tabby Tour is an attempt to solve some of the traditional limitations of its advertising business

    READ FULL STORY >
  • Alt Image Text

    Are AI Ads Ready for Prime Time?

    By Seth Simons

    This post was created in partnership with Higgsfield AIAfter years of debate over AI’s creative capabilities, Higgsfield, an AI-native creative suite, put them to the test.During a Brandweek 2026 fireside […]

    READ FULL STORY >
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ADWEEK Branded
post-image
Measurement in the Age of AI
Shekhar Deshpande, Head of Global Clients and Agency Marketing, Meta
post-image
Agentic AI Isn’t a Time-Saving Tool—It’s a Business-Outcome Tool 
Delaney Strittmatter
post-image
3 Ways Smart Brands Can Turn Seasonal Momentum Into Lasting Engagement
Strava For Business
post-image
Marketers Have More Data Than Ever, But More Than Half Still Struggle With Accuracy
Ariel Deitz, Executive Sales Manager, Media Sales, Blis, part of T-Mobile Advertising Solutions

The Latest

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Select ADWEEK as one of your favorite sources and stay up to date on our latest content.