Unilever marketing and digital chief Conny Braams offers advice on pushing sustainability. Unilever

4 Things a Marketer Learned at the Apple Event

Voice

And other thoughts on podcasts, AirTag and the iPad commercial.


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Don’t Ghost Your Mentors and Mentees

Columnist Network

If our mentors are our work therapists, we need to approach the cadence with them in the same way: steady contact, over time.

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‘We Are Team USA’ Campaign Champions Diversity on the Road to the Tokyo Olympics

Sports Marketing

The spot showcases the diversity of Team USA's athletes both on and off the field.

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Inside Roblox’s Vision for Its Metaverse

Columnist Network

Vp of partnership Christina Wootton keys in on community.

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H&M Offers Young Men Free Suits in Campaign to Inspire Confidence in Job Hunt

Fashion & Apparel

The One/Second/Suit ad will run in both the U.K. and the U.S. over the coming months.

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Heineken Taps Into Fun Moments People Have Experienced Even in Lockdown

Creativity

Heinken ad campaign seeks highlight fun in times of trouble during the global lockdown.

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Coca-Cola Taps Restaurant Brands International Design Chief Rapha Abreu

Food & Beverage

He will leave the brand the same month as global CMO Fernando Machado.

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Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

Publishing

In Kodansha’s century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of [...]

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Fancy Feast Wants You to Eat Like Your Cat

Creativity

A new cookbook includes human recipes inspired by cat food.

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This Surreal Bakery Ad About How to Handle Gym Jerks Is a Must-Watch

Creativity

Agency Gigil cooks up a delightful message against "auntie shaming" for Julie's Bakeshop in the Philippines.

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Reese’s Partners With HipDot for First-Ever Makeup Collaboration

Creativity

The legacy chocolatier is offering a limited-edition set.

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Usain Bolt and Allyson Felix Featured in Peloton’s First Olympic Campaign

Sports Marketing

The ad promotes a new agency-brand partnership with 7 star athletes ahead of the games.

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This CBD Brand Bought 54 Outdoor Ads for a Drink It’s Not Allowed to Advertise or Sell

Creativity

YSUB hopes to urge a conversation about Finland's "unclear" cannabis laws.

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This Terrifying Animation is Running in the UK to Promote Mortgage Lender

Creativity

`Hell or Habito' ad campaign by Uncommon Creative Studio is not for the faint of heart.