New Spatial Audio System Allows Low-Vision Tennis Fans to Better Follow Australian Open

Emerging Tech

Tennis Australia and AKQA developed the system in partnership with Monash University.


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Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign

Creativity

Led by Pearlfisher, the redesign aims to communicate "joyful moments" through simple illustration and bold graphics.

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This Relatable Kit Kat Ad, While Unofficial, Is a Master Class in the Power of Simplicity

Creativity

Creative strategist Sam Hennig designed the ad on spec, and the brand loved it.

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Bubly Launches Caffeine Product, Giving Michael Bublé the Kick He Needs to Vandalize Cans

Creativity

PepsiCo's seltzer lineup expands as category sees ongoing growth.

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Duolingo’s First Global Campaign Focuses on Making Language Fun (and a Bit Political)

Creativity

Colorful marketing push from W+K Amsterdam kicks off with U.S. Capitol visit.

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For Manchester United’s Marcus Rashford, Aldi’s Powerful Film on Child Hunger Was Personal

Creativity

LONDON—One in five children in the U.K. live in food poverty, and the coronavirus crisis has exacerbated the gulf between the rich and poor, heaping yet more pressure on already struggling families. Marcus Rashford, [...]

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French Anti-Racism PSA Uses Deepfake Tech to Show Many Faces of Prejudice

Emerging Tech

Racism has many faces—and it stems from ignorance and fear, according to a new PSA for the International League Against Racism and Anti-Semitism (Ligue Internationale Contre le Racisme et l’Antisémitisme, or LICRA, in French).

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These 4 Ad Campaigns Show Just How Perfectly Norway Responded to GM’s Super Bowl Spot

The Big Game

Audi, a Norwegian university, and more launch hilarious ads in response.

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The 10 Best Super Bowl Ads of 2021

The Big Game

Brands kept it light, but a few moments of relevance and reality shined through.

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The Formula for an Effective Super Bowl Ad? New Research Finds 2 Key Factors

The Big Game

A unique spin on a consistent approach is the wining combination.

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Tony Romo Goes to the ‘Max’ for Skechers’ Return to the Super Bowl

The Big Game

CBS broadcaster and his wife, Candice, star in this year's spot.

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2 Super Bowl Ads Used the Same Stock Clip, Showing Why Exclusivity Is Worthwhile

The Big Game

Indeed and Guaranteed Rate face some embarrassment, including getting fried by Popeyes.

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Fiverr’s Super Bowl Ad Will Put Four Seasons Total Landscaping Back in the Spotlight

The Big Game

The teaser returns us to the backdrop of infamous pro-Trump press conference.

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The BBC Set Fire to Its Own Billboard for ‘A Perfect Planet,’ Highlighting Deforestation

Creativity

To promote series A Perfect Planet, BBC Creative had its own ad go up in flames.

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Uber Eats Super Bowl Ad Unites Wayne’s World and Cardi B to Shamelessly Support Local Food

The Big Game

Mike Myers and Dana Carvey give "local access" a new meaning in spot mocking Big Game tropes.