Portrait of Paul Hiebert

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering data and insights.

Alt Image Text

How CMOs Can Overcome Their Internal Marketing Problem

Practical Insights

Savvy storytelling aimed at a very specific audience.

Alt Image Text

Where Major Social Media Platforms Are Spending Their Ad Budgets

Data Points

YouTube increases traditional spend, while Pinterest looks to the silver screen.

Alt Image Text

5 Charts Showing Not All Hope Is Lost on Climate Change

Sustainability

From eco-friendly sales to corporate action, there are several promising signs.

Alt Image Text

Why B-to-B Companies Are Investing More in Brand Marketing

Practical Insights

Experts explain three factors propelling the trend.

Alt Image Text

Infographic: The Advertising Industry’s New Job Landscape

Data Points

The marketing universe, upended by Covid, evolved considerably over the past year.

Alt Image Text

CMOs Can’t Defend What They Can’t Define

Practical Insights

New data suggests the struggle to prove ROI persists.

Alt Image Text

Infographic: The Time Is Right for Private-Label Brands to Sway Shoppers

Data Points

Price is just one of many factors that can get consumers to switch from national brands.

Alt Image Text

Why Brands Should Be Thinking More About Community

Practical Insights

In a post-pandemic world, people have a renewed desire to belong.

Alt Image Text

Infographic: Diverse Audiences Value Brands That Show Up Where They Are

Data Points

Infographic: There are good reasons for marketers to diversify their investments.

Alt Image Text

The Future of Marketing Is Earned

Practical Insights

As consumer behavior shifts and ad budgets shrink, earned media is becoming more important.