Portrait of Paul Hiebert

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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Pepsi Will No Longer Sponsor the Super Bowl Halftime Show

Branding

The brand is stepping away from TV's most star-studded commercial break.

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Why Brands Are Looking to the Stars to Connect With Consumers

Advertising

Astrology provides marketers with content that's personal, comforting and controversial—and just plain fun!

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Ulta Beauty Debuts Revamped Retail Media Network

Retail Media

The company's 37 million loyalty members drive 95% of all sales.

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After Taking Over Myspace, Trolli Tries Out Craigslist

CPG & Grocery

The new campaign also involves pinning flyers to bulletin boards in university libraries.

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Uber Rolls Out New Features With Help From Ilana Glazer

Travel & Transportation

A 10-minute video shows how 'the world is in your hands.'

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Snacks Now Have a Theme Song With ‘Return of the Mack’ Remix

CPG & Grocery

Martha Stewart and Mario Lopez curate their ideal munchies for Frito-Lay.

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Hostess Is Releasing New Ads, But Children Won’t See Them

CPG & Grocery

The pledge comes as CPG manufacturers adopt a long-term mindset.

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Bark Gets a New Chief Marketing Officer

Ecommerce

Cindy Gustafson joins the dog-centric company from WW.

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5 Alternative Products Going Mainstream With National TV Ads

Data & Insights

Noticed an increase in commercials for non-dairy milk? You're not wrong

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You Can Almost Taste the Decor in This McCormick Hotel Room

CPG & Grocery

The marketing effort promotes the spice maker's annual report on cooking trends.