Paul Hiebert

Paul Hiebert

CPG Reporter
Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment. He has a background in market research, and his writing has appeared in The New Yorker, The Atlantic and Slate.

Welly’s Eric Ryan Says Coronavirus Will Alter People’s Relationship With Health Brands

Serial entrepreneur Eric Ryan believes the coronavirus outbreak with accelerate the cultural shift of health as lifestyle.

Instacart Is Sharing Data With CPG Manufacturers to Prevent Supply Chain Issues

The grocery delivery platform released the initiative earlier than anticipated due to the coronavirus.

Cottonelle Discourages Toilet Paper Hoarding in New Campaign

Cottonelle is asking people to stock up on generosity and help those in need.

Now Isn’t the Best Time for Aspirational Celebrity Marketing

As people across the country continue to suffer, resentment toward tone-deaf celebrities is building.

3M Has Doubled Global Production of Its N95 Respirators

With hospitals short on protective gear, the Minnesota-based manufacturer has increased output.

Even Before Many Bars Closed, Americans Were Drinking From Home

During the first week of March, off-premise sales of beer, spirits and wine were up.

How Services That Come to Your Door Are Coping Amid the Coronavirus

Industries that offer in-house and delivery services are trying to keep both customers and employees safe.

Kellogg’s Hopes Its New Plant-Based Meat Will Sizzle Louder Than the Competition

Kellogg’s and rivals are all entering the plant-based meat arena.

Lyft Partners With EO Products to Provide Drivers With Free Hand Sanitizer

The ride-hailing service takes another step toward keeping both its drivers and passengers safe.

PepsiCo to Buy Rockstar Energy Drinks for $3.85 Billion

The beverage giant is continuing its push into the energy category.