Paul Hiebert


America’s Favorite Snack for the Third Year in a Row Is Flamin’ Hot Cheetos

For the third year in a row, Flamin’ Hot Cheetos is the nation’s most in-demand snack brand, according to sales data from app-based delivery service goPuff.

This CBD Brand Found a Workaround to Instagram’s Cannabis Promotion Rules

CBD brand Recess found a workaround to Instagrams strict cannabis rules: paying consumers to share its post.

Sir Kensington’s Makes a Magazine All About Condiments

Can a print publication called Sandwich cut through the baloney?

CPG Marketer Acosta Files for Bankruptcy

The firm blamed changes in consumer behavior and decreased marketing spend among its clients.

Unilever Creates New Chief Digital and Marketing Officer Role

The CPG giant is preparing for 2020 with a focus on digital.

Here’s Why Ads That Celebrate Eating in Secret Work

Imbuing certain food items with the idea of secret consumption makes them more tempting, new research shows.

Amazon Surpasses Walmart to Become the Top Black Friday TV Ad Spender

National TV spending for this year’s Black Friday was “highly concentrated,” with 77% of the money coming from the top 20 spenders.

Nielsen Names Jacqueline Woods as CMO of its Global Connect Division

Apart from overseeing global marketing, Woods will be tasked with helping transform Nielsen Global Connect into an independent, publicly traded company.