Paul Hiebert
Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment. He has a background in market research, and his writing has appeared in The New Yorker, The Atlantic and Slate.
Halo Top Continues Its Body-Positive Message With 3 New Spots
Brand Marketing
The ice cream brand's 'Stop Shoulding Yourself' campaign evolves.
P&G Sees Growth in Earnings as Consumers Cling to Pandemic Cleanliness
Commerce
Sales grew 5% to $18.1 billion during the company's latest quarter.
Global Demand for Health and Wellness Expected to Hit Nearly $7 Trillion in 2024
Commerce
A new report from Credit Suisse outlines four factors behind the growth.
Smartwater Unveils a New Ad Campaign Featuring Gal Gadot
Brand Marketing
The Coca-Cola brand is promoting a line of flavored products that debuted last month.
Hershey Sends US Media Duties for Confectionary Brands to Horizon
The appointment concludes a six-month review led by ID Comms.
Walmart’s Saleel Sathe Explains How the Country’s Biggest Retailer Aims to Get Even Bigger
It begins with the shopper—all 150 million of them.
Diageo Acquires Another Ready-to-Drink Alcohol Brand Loyal 9
Performance Marketing
This follows a recent purchase of Lone River Ranch Water.
With Sales Up, Silk Looks to Turn More Shoppers to Plant-Based Milk
Performance Marketing
A new marketing push aims to show viewers that almond milk is grown, not made.
Grove Collaborative Enters Physical Retail With Target
Commerce
The plan is to generate sales and awareness.
Gopuff Debuts Largest Ad Campaign Ever Following New Round of Funding
Now, the Philadelphia-based company is aiming to raise brand awareness with its largest marketing push ever.