Paul Hiebert

CPG Reporter

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment. He has a background in market research, and his writing has appeared in The New Yorker, The Atlantic and Slate.

Anheuser-Busch Asks for Help Promoting Its Newest Hard Seltzer

Artists of all sorts are encouraged to apply to be on the Social Club Seltzer team.

Study Shows That LGBTQ Inclusion in Ads Benefits Brands and Boosts Visibility

P&G's Marc Pritchard shares that he wants the media to 'accurately reflect all people.'

Pinterest Pushes Into Online Grocery, Letting Users Buy Ingredients on the Site

The company rolled out a new shoppable ad format prior to the coronavirus pandemic.

Consumers More Open to Spending, but Less Comfortable Entering Stores

A new report reveals consumers have mixed feelings about the state of shopping.

More Consumers Are Seeking Solace in an Unlikely Quarantine Ingredient: Spam

Parent company Hormel Foods recently reported net sales of $2.4 billion, a 3% increase.

Reflecting Pandemic Trends, Investment in Beauty and Personal Care Startups Hits a Recent Low

The category, which includes cosmetics and men’s grooming, raised a total of $103 million in Q1.

Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer

With states opening up again, Edgewell Personal Care is cautiously optimistic about its ability to move its seasonal products.

Schick Xtreme Made a Video Game About Shaving Heads

Schick Xtreme has released a free mobile game titled Shave the Day, which is available on iOS and Android.

person standing in grocery aisle, holding a basket of produce

1 in 5 Shoppers Have Changed Grocery Stores During the Pandemic

Driving factors include poor ecommerce and a lack of in-stock items.

United Sodas of America Wants to Make Pop Great Again

With Big Soda acquiring a negative reputation for its sugar content, Marisa Zupan decided the time was right to build a new brand.