Portrait of Paul Hiebert

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering data and insights.

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Infographic: What the Agency World Looks Like in 2024

Data Points

Advertising and public relations is younger and whiter than the general public.

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CMO Job Postings Declined Last Month

Leadership & Talent

Last year ended on a bad note for chief marketing officers. Anheuser-Busch InBev announced its U.S. CMO, Benoit Garbe, was stepping down. UPS cut ties with its chief marketing and [...]

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As the CMO’s Role Evolves, Companies Are Shifting How They Refer to Top Marketers

Leadership & Talent

Only 36% of Fortune 500 companies call their marketing lead CMO.

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To Keep Up With the Customer, Get Personal—With Data

Commerce Week

Online shopping continues to change not just what people buy, but how they buy it.

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The Out-of-Home Advertising Recovery Has Not Been Equal

Data Points

OOH has surpassed pre-pandemic highs, recovering from a 30% dip.

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Shannon Washington on the Process of Becoming a Leader

Lessons Learned

Lessons on her way to the top, from the first Black female chief creative of a holding company agency.

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Super Bowl Advertisers Ask Viewers to Stop Watching

Super Bowl Commercials

Marketers use QR codes, custom websites and new content on other channels to pull consumers away from the main event.

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Skechers Made Another Dull Super Bowl Spot. Sales Have Never Been Better.

Super Bowl Commercials

Skechers doesn't exactly take big swings with its Super Bowl ad. But the company avoids being too clever and it's driving massive sales growth.

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Adweek Research: Quantifying the Impact of Collaboration

Practical Insights

These principles distinguish top-performing CMO collaborators from their less successful peers.

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Infographic: Will Electric Cars Ever Take Over the Road?

Data Points

American drivers give their take on our electric vehicle future.