Paul Hiebert
Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment. He has a background in market research, and his writing has appeared in The New Yorker, The Atlantic and Slate.
Irish Spring Will Air Its First Super Bowl Ad
The soap brand is also debuting a new look.
Marketing Morsels: Bologna Face Masks, Coke Bots and More
A sampling of this week's brand stunts.
Seth Rogen Is Missing in Lay’s Super Bowl Teaser
The Frito-Lay potato chip brand is building a mystery.
M&M’s Updates Mascots to Represent a More ‘Dynamic and Progressive World’
The candy maker takes the focus off its characters' gender.
Buying Activision Blizzard Is a Metaverse Play by Microsoft
The $68.7 billion deal also accelerates the tech giant's push into mobile gaming.
Marketing Morsels: Salads on the Slopes, a Vodka Hat and More
A sampling of this week's brand stunts.
Seeking Growth, Pernod Ricard Doubles Down on Media
Pam Forbus, CMO for North America, explains the spirits maker's new direction.
PepsiCo’s Flamin’ Hot Flavor Is Getting Its Own Super Bowl Commercial
The spot will feature both Doritos and Cheetos brands.
Marketing Morsels: Mystery Ice Cream, Joenuary and More
A sampling of this week's brand stunts.
Pringles Returns to the Super Bowl for the Fifth Straight Year
WPP's Grey Group will produce a 30-second spot.