Infographic: The Ad Industry’s Talent Pipeline Is Drying Up
Agencies are not making room for younger workers.
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Marketing and Advertising Internships Are on the Decline
The downward trend parallels a decrease in young people employed in the industry overall.
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Eager to Embrace AI, Marketers Struggle With the How
Limited skills and knowledge are preventing companies from incorporating the technology into their daily operations, according to an ADWEEK reader survey.
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WPP Media Snatches Mastercard’s $180M Global Media Account From Carat
Mastercard has selected WPP Media to lead global media strategy, planning, and buying across more than 70 international markets, ending its 10-year relationship with incumbent Carat after a competitive review. [...]
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Adtech Stocks Tumble as AI, Increased Competition Weigh on Revenue
A turbulent Q2 earnings season has divided the adtech sector, as investors sell off shares of The Trade Desk, PubMatic, and Viant, and rally behind AppLovin and Zeta Global.
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The Ad Industry Is Dumping Younger Workers
Workers under 25 are at their lowest level since 2020, according to U.S. labor data. While plenty of factors are at play, the rise of AI is impossible to ignore.
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American Eagle Ad Controversy Hasn’t Driven Sales, Early Data Suggests
So far, the controversy surrounding American Eagle Outfitters’ campaign starring actress Sydney Sweeney has created a lot of noise for the brand, but not much else. Traffic to American Eagle’s [...]
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As Tariffs Hit, Big Companies Double Down on Marketing
Amid a new round of tariffs, a weak jobs report, and fresh concerns about the global economy, a number of top corporate executives across sectors appear determined to defend one [...]
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Chief Marketing Officers Are Spending Less Time at Top Jobs
The number of Fortune 500 companies with a top marketer has also declined.
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Infographic: Summer Tourists Give U.S. the Cold Shoulder
Every kind of travel, by international and domestic visitors, is down—except one.
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