The brand is stepping away from TV's most star-studded commercial break.
Astrology provides marketers with content that's personal, comforting and controversial—and just plain fun!
The new campaign also involves pinning flyers to bulletin boards in university libraries.
A 10-minute video shows how 'the world is in your hands.'
Martha Stewart and Mario Lopez curate their ideal munchies for Frito-Lay.
The pledge comes as CPG manufacturers adopt a long-term mindset.
Noticed an increase in commercials for non-dairy milk? You're not wrong
The marketing effort promotes the spice maker's annual report on cooking trends.