Paul Hiebert
Paul Hiebert is Adweek's senior reporter covering data and insights.
How CMOs Can Overcome Their Internal Marketing Problem
Savvy storytelling aimed at a very specific audience.
Where Major Social Media Platforms Are Spending Their Ad Budgets
YouTube increases traditional spend, while Pinterest looks to the silver screen.
5 Charts Showing Not All Hope Is Lost on Climate Change
From eco-friendly sales to corporate action, there are several promising signs.
Why B-to-B Companies Are Investing More in Brand Marketing
Experts explain three factors propelling the trend.
Infographic: The Advertising Industry’s New Job Landscape
The marketing universe, upended by Covid, evolved considerably over the past year.
CMOs Can’t Defend What They Can’t Define
New data suggests the struggle to prove ROI persists.
Infographic: The Time Is Right for Private-Label Brands to Sway Shoppers
Price is just one of many factors that can get consumers to switch from national brands.
Why Brands Should Be Thinking More About Community
In a post-pandemic world, people have a renewed desire to belong.
Infographic: Diverse Audiences Value Brands That Show Up Where They Are
Infographic: There are good reasons for marketers to diversify their investments.
The Future of Marketing Is Earned
As consumer behavior shifts and ad budgets shrink, earned media is becoming more important.