CMO Tenure at Largest U.S. Advertisers Gets Even Shorter

Less time in the job isn't always due to poor performance, and more insights from Spencer Stuart

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Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade.

Last year, the average tenure of top marketers at the nation’s 100 largest advertisers was around 37 months, according to search and advisory firm Spencer Stuart. That’s down from 40 months in 2022.

The decline, however, isn’t necessarily a sign of poor performance, noted Richard Sanderson, who leads Spencer Stuart’s marketing, sales and communications practice in North America.



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