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Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last year. But the definition of “freelance” is evolving to now reach the C-suite, including senior marketers.
The pandemic changed many aspects of work, introducing more companies to the concept of hybrid schedules and boosting digital transformation. It also changed the mindsets of many executives, who saw how their lives had been overtaken by their professions. Cue the rise of the fractional C-Suite.
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