Data Points

Infographic: How Nascar Is Driving Efforts to Become More Diverse

Nascar is trying to be more diverse at all levels, and it's seeing more female fans and women in the C-suite.

More people are buying experiences for loved ones in the lead-up to Valentine's Day.

The Super Bowl is the biggest advertising event of the year, and these were its biggest spenders.

Football fans express themselves online, according to Talkwalker.

Americans are turning to mobile medicine as a supplement to healthcare coverage.

Nielsen looked at how ads influence women to try new products in a disparate age of brand disloyalty.

Artificial intelligence is helping to direct social media strategy.

According to Diffusion, retail purchases will grow over the next 5 years—despite stiff, direct-to-consumer competition.

The majority of influencers are more likely to work with a cause-based brand.

Don't forget video in the late stage of the consumer journey.