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Infographic: Consumers Are Making More Purchases Through Social Media in the Pandemic

Data Points

In-store shopping saw a 58% decrease among survey respondents.

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Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Though a cookie-less future looms, 78% have no third-party plan.

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Infographic: Where Gen Z and Millennials Are Getting Their Entertainment and Distraction

Mobile video has grown tremendously in the last year, largely due to the pandemic.

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Infographic: Following Protests, Consumers Expect More From Brands This Black History Month

Data Points

People want to see their values reflected in companies they engage with.

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Retail M&A Grew in 2020, With More Deals Expected in 2021

Total value of 2020 deals outstripped 2019, and there's plenty of liquidity among major players.

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Infographic: Shoppers Are Using Connected TV and Online Shopping This Holiday Season

Data Points

The pandemic has driven people to their devices to make gift giving seamless.

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Infographic: Consumers Prepare for a Thanksgiving Like No Other

Data Points

Don't worry—there will still be football and turkey, though it'll have to comply with CDC guidelines.

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Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic

Data Points

Costume and candy shops won't see as much patronage this holiday due to the pandemic.

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Infographic: As Consumers Vacate Cities, They Still Crave Familiar Retail Experiences

People are seeking out certain goods and services to make the transition seamless.

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Infographic: Consumers Are Burned Out by Advertising With Covid-19 Messaging

As with most marketing, they are especially sick of those that feel disingenuous.

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Infographic: Moms Look to Local TV for Updates, and Well-Placed Ads Could Catch Their Eye

Marketers using only social media ads might miss this demographic who prefer to get their news through broadcast.

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Infographic: CMOs Show Strength as They Prioritize Long-Term Growth and Community

Despite the pandemic, there is high confidence in chief marketing officers.

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Infographic: Consumers Take to Social Media to Express Frustrations With Covid Tracing Apps

Hootsuite analyzed data from users to see how conversations were transforming, and many were angry with the latest developments.

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Neiman Marcus Puts Digital Transformation at the Center of Its Bankruptcy Emergence Plan

The luxury retailer is replacing its print magazine with a digital campaign this fall that will serve as the hub for its ecommerce efforts.