Data Points Nearly 25% of U.S. Households Will Be Cord-Cutters by 2022, According to EMarketer The number of pay TV households in the U.S. is expected to dip 4.2% to 86.5 million this year. Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase Here's how they decide what to buy. Infographic: Why Brands Need to Ramp Up Their Shopping-Tech Offerings Over half of consumers believe purchasing via voice will be widely offered within the next year. Infographic: How Consumers Want Brands to Communicate With Them There's a fine line between catering to their preferences and freaking them out. Infographic: Friends Influence Purchasing Decisions for 81% of Canadian Gen Zers That's followed by family (73%) and online reviews (62%). Infographic: What People Want From Direct-to-Consumer Brands And the most effective DTC advertising that compelled them to make a purchase. Infographic: The Difference Between How Younger and Older Gen Xers Use Social Media Younger and older Gen Xers have different social media habits. Infographic: Nearly Half of Americans Make Purchases Based on Influencer Recommendations Influencers are still going strong, but as the novelty fades, should brands keep including them in their strategies? Infographic: Consumers Prefer High-Quality Imagery to Cutting-Edge Tech From Brands 58.7% visuals are the most impactful kind of brand engagement, compared with just 16.7% for VR and AR. Infographic: How Rainy, Snowy and Super Cold Days Affect Foot Traffic With patterns getting more extreme, brands across verticals need to pay attention.123…5Next »