Read news and insights about data points for marketing from our team of experts at Adweek. Explore examples of data points in real-world applications.

Marketing data points can help you learn more about your target audience, hear what your audience wants and needs, and help you improve marketing strategies to better connect with those people. Data points help you understand digital marketing tactics and find optimal ways to develop digital advertising campaigns that work. From KPIs to clicks to conversions, data points can help you rethink how you advertise your brand.

Alt Image Text

The Out-of-Home Advertising Recovery Has Not Been Equal

OOH has surpassed pre-pandemic highs, recovering from a 30% dip.

Alt Image Text

Infographic: Making a Memorable Super Bowl Ad

Ensuring your Super Bowl commercial makes an impact isn't just about casting a celebrity.

Alt Image Text

The Travel Trends You Need to Know for 2024

Expedia's Unpack report highlights set-jetting, unique properties, outdoor amenities.

Alt Image Text

Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies

Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.

Alt Image Text

An Unlikely Hero of Advertising: the Data Protection Officer

As the industry contends with turbulence, a DPO can help publishers navigate regulations by advocating for consumer privacy.

Alt Image Text

Infographic: What Customers Want From Loyalty Programs

Discounts are important, but they're not the only thing that keeps people coming back.

Alt Image Text

Infographic: Will Electric Cars Ever Take Over the Road?

American drivers give their take on our electric vehicle future.

Alt Image Text

The Buying Power of Diverse Communities in the US Is Rising

How the face of the American consumer is changing.

Alt Image Text

Infographic: Lionel Messi’s Impact on Miami—and Soccer

This could be the tipping point for the beautiful game in the U.S.

Alt Image Text

Infographic: It’s a Frugal Back-to-School Season as Inflation Bites

Spending is up from 2022, and shoppers still prefer stores over the internet.

Alt Image Text

People Don’t Actually Like Streaming Services More Than Linear TV

Cable and satellite still have their strengths.

Alt Image Text

Infographic: Summer Vacations Are Back (on a Budget)

Americans are buying more luggage, but they're not headed to theme parks and beaches.

Alt Image Text

Infographic: When Brands Speak Out, Many Consumers Are Skeptical

Taking a stance on social issues can backfire—if done wrong.

Alt Image Text

Where Major Social Media Platforms Are Spending Their Ad Budgets

YouTube increases traditional spend, while Pinterest looks to the silver screen.

Alt Image Text

Infographic: The Advertising Industry’s New Job Landscape

The marketing universe, upended by Covid, evolved considerably over the past year.