Nearly 25% of U.S. Households Will Be Cord-Cutters by 2022, According to EMarketer

The number of pay TV households in the U.S. is expected to dip 4.2% to 86.5 million this year.

Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase

Here's how they decide what to buy.

Infographic: Why Brands Need to Ramp Up Their Shopping-Tech Offerings

Over half of consumers believe purchasing via voice will be widely offered within the next year.

Infographic: How Consumers Want Brands to Communicate With Them

There's a fine line between catering to their preferences and freaking them out.

Infographic: Friends Influence Purchasing Decisions for 81% of Canadian Gen Zers

That's followed by family (73%) and online reviews (62%).

Infographic: What People Want From Direct-to-Consumer Brands

And the most effective DTC advertising that compelled them to make a purchase.

Infographic: The Difference Between How Younger and Older Gen Xers Use Social Media

Younger and older Gen Xers have different social media habits.

Infographic: Nearly Half of Americans Make Purchases Based on Influencer Recommendations

Influencers are still going strong, but as the novelty fades, should brands keep including them in their strategies?

Infographic: Consumers Prefer High-Quality Imagery to Cutting-Edge Tech From Brands

58.7% visuals are the most impactful kind of brand engagement, compared with just 16.7% for VR and AR.

Infographic: How Rainy, Snowy and Super Cold Days Affect Foot Traffic

With patterns getting more extreme, brands across verticals need to pay attention.