Read news and insights about data points for marketing from our team of experts at Adweek. Explore examples of data points in real-world applications.

Marketing data points can help you learn more about your target audience, hear what your audience wants and needs, and help you improve marketing strategies to better connect with those people. Data points help you understand digital marketing tactics and find optimal ways to develop digital advertising campaigns that work. From KPIs to clicks to conversions, data points can help you rethink how you advertise your brand.

The Latest

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    Infographic: Summer Tourists Give U.S. the Cold Shoulder

    Every kind of travel, by international and domestic visitors, is down—except one.

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    Infographic: One Advertising Industry, Two Different Stories

    Employees at holdcos and indie agencies see adland very differently.

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    Infographic: What Is a Chief Marketing Officer, Anyway?

    Companies are customizing the marketing department.

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    Infographic: A Future Without Pharmaceutical Ads on TV?

    The impact of a potential federal ban on television advertising by drugmakers.

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    Infographic: The Super Bowl Just Keeps Getting Bigger

    Every year, the Super Bowl gets more elaborate—and expensive.

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    Infographic: 3 Reasons Why Private Labels Are On the Rise

    After a pandemic boost, store brands are still gaining ground.

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    Infographic: The Rapid Rise and Fall of the Metaverse

    After being everywhere in 2021, the metaverse has virtually disappeared.

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    Infographic: What People Really Think About Political Ads

    The majority say there are too many political ads. But do they move the needle?

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    Infographic: One Brand Is Good. Two Are Better.

    The growth of licensing deals and brand collaboration.

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    Infographic: Where to Find Your Target Audience

    In a world of endless options, here's where consumers are actually finding their news and entertainment.

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    Infographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later

    America's once-favorite beer is still underperforming in sales and public perception.

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    Infographic: What the Agency World Looks Like in 2024

    Advertising and public relations is younger and whiter than the general public.

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    The Out-of-Home Advertising Recovery Has Not Been Equal

    OOH has surpassed pre-pandemic highs, recovering from a 30% dip.

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