What marketing data is critical, and how do you accumulate and analyze it properly? Marketing data points can help you learn more about your target audience, hear what your audience wants and needs and help you improve marketing strategies to better connect with those people. Data points help understand digital marketing tactics and find optimal ways to develop digital advertising campaigns that work. Read the latest news in digital marketing strategies and marketing data. From KPIs to clicks to conversions, data points can help you rethink how you advertise your brand.
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Infographic: The Pandemic Created a New Category of Consumer

What marketers need to know about this cohort, who make up 22% of Americans.

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Infographic: Our Food Choices Have Changed 2 Years Into the Pandemic

How the world is eating during the biggest health crisis in a century.

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Infographic: The Stories We Tell About Black Americans Are Changing

The focus is shifting from stereotypes and violence to daily life and economic equity.

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Infographic: In-Person Events Are Back—but Not for Everyone

Virtual and IRL gatherings could both see growth in 2022.

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Infographic: How Willing Are People to Use QR Codes?

Coinbase's Super Bowl ad worked. But do people like—or trust—QR codes?

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Infographic: Travel Is Back. Here’s What Consumers Are Planning for 2022

But it won't be exactly like before.

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Infographic: Home Is Where the Frustration Is With Smart Devices

The reality of internet-enabled devices is falling short of consumer expectations.

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Infographic: Are Super Bowl Ads Still Worth It?

Commercials are commanding less of the social conversation—and sentiment is trending down.

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Infographic: Hybrid Workers Are Exercising More and Are Therefore More Optimistic

Respondents who are working out more said they feel happier and healthier.

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Infographic: It’s Time to Rethink Baby Boomers

As the silver tsunami crests, marketers must learn how to speak to a more active and tech-savvy cohort.

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Infographic: What Is Everyone Doing on Their Second Screens?

84% of U.S. adults are splitting their attention between TV and another device.

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Infographic: What Millennials and Gen Z Want From Company Logos

Monochrome and gender neutral designs are among the new trends, according to Vistaprint.

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Infographic: People Are Ready for a Joyful, Though Cautious, Holiday Season

There's excitement in the air and consumers are ready to celebrate—and spend, according to a Bazaarvoice survey.

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Infographic: Holiday Shopping Is Early, Mobile and Tangible

Channel Factory's forecast sees gift-givers shelving experiences for the classics like electronics and clothes.

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Infographic: Malls Were the Big Winner of Back-to-School Season

As kids head back to classrooms, in-person shopping returned as well.

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