Data Points Infographic: How Gen Zers’ and Millennials’ Mobile Viewing Habits Differ More Gen Zers and millenials are using their phones as a primary mobile viewing device. Infographic: What Hispanic Consumers Want Brands to Do in Ads Listening to the sometimes bilingual desires within the Latin music market. Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands They should be collecting photos of their products on real customers, too. Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy New data from Lab42 shows a renting trend in the sharing economy. Infographic: Retail Spending Over Time by Vertical and Region A new report provides insights for marketers looking to capitalize where they can. Infographic: What Brick-and-Mortar Shoppers Care About Most Brands need to know about the consumers in their stores. Infographic: How Brand Mascot Recognition Has Changed Over Time Vlasic Pickles' stork, Travelocity's gnome and Snuggle's teddy bear are far less recognizable among Gen Zers than baby boomers. Infographic: Over Half of Consumers Would Pay More for Sustainable Products New data shows brands need to focus on eco-friendliness. Nearly 25% of U.S. Households Will Be Cord-Cutters by 2022, According to EMarketer The number of pay TV households in the U.S. is expected to dip 4.2% to 86.5 million this year. Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase Here's how they decide what to buy.123…5Next »