Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date
The beauty brand also generated $56 million in earned media value in 2020.
Infographic: As Vaccine Rollout Continues, Retail Sees a Much-Needed Rebound
More consumers are venturing out for in-store shopping.
Infographic: Consumers Are Making More Purchases Through Social Media in the Pandemic
In-store shopping saw a 58% decrease among survey respondents.
Infographic: Brands Should Take Note of Consumer Image Search Habits on Sustainability
People expect companies to be environmentally aware.
Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar
Though a cookie-less future looms, 78% have no third-party plan.
Infographic: Where Gen Z and Millennials Are Getting Their Entertainment and Distraction
Mobile video has grown tremendously in the last year, largely due to the pandemic.
Infographic: Following Protests, Consumers Expect More From Brands This Black History Month
People want to see their values reflected in companies they engage with.
Retail M&A Grew in 2020, With More Deals Expected in 2021
Total value of 2020 deals outstripped 2019, and there's plenty of liquidity among major players.
Infographic: Shoppers Are Using Connected TV and Online Shopping This Holiday Season
The pandemic has driven people to their devices to make gift giving seamless.
Infographic: Consumers Prepare for a Thanksgiving Like No Other
Don't worry—there will still be football and turkey, though it'll have to comply with CDC guidelines.
Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic
Costume and candy shops won't see as much patronage this holiday due to the pandemic.
Infographic: As Consumers Vacate Cities, They Still Crave Familiar Retail Experiences
People are seeking out certain goods and services to make the transition seamless.
Infographic: Consumers Are Burned Out by Advertising With Covid-19 Messaging
As with most marketing, they are especially sick of those that feel disingenuous.
Infographic: Moms Look to Local TV for Updates, and Well-Placed Ads Could Catch Their Eye
Marketers using only social media ads might miss this demographic who prefer to get their news through broadcast.
Infographic: CMOs Show Strength as They Prioritize Long-Term Growth and Community
Despite the pandemic, there is high confidence in chief marketing officers.