Infographic: What Customers Want From Loyalty Programs

Discounts aren't the only thing that keep people coming back

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Inflation may be easing, but that’s little comfort to consumers dealing with an already sky-high cost of living and a looming holiday shopping season.

In response, companies should reevaluate their loyalty programs, according to two recent surveys. 

Insights agency Hall & Partners’ 2023 Value Shift study found that consumer expectations for loyalty programs are rising: 39% expect to be rewarded for sticking with a brand, up from 17% in 2020. While 75% of consumers prefer to buy trusted brands, 42% will consider switching if the right deal comes along.

And remember that the modern consumer is also conscious of a brand’s actions beyond the shelf.



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This story first appeared in the December 2023 issue of Adweek magazine. Click here to subscribe.