Infographic: What Customers Want From Loyalty Programs

Discounts aren't the only thing that keep people coming back

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Inflation may be easing, but that’s little comfort to consumers dealing with an already sky-high cost of living and a looming holiday shopping season.

In response, companies should reevaluate their loyalty programs, according to two recent surveys. 

Insights agency Hall & Partners’ 2023 Value Shift study found that consumer expectations for loyalty programs are rising: 39% expect to be rewarded for sticking with a brand, up from 17% in 2020. While 75% of consumers prefer to buy trusted brands, 42% will consider switching if the right deal comes along.

And remember that the modern consumer is also conscious of a brand’s actions beyond the shelf.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the December 2023 issue of Adweek magazine. Click here to subscribe.