As each holiday season approaches, the marketplace grows increasingly competitive as major brands ramp up their marketing and advertising. The holidays bring enthusiasm to both brands and consumers, as well as the chance for brands to develop new strategies designed to make them stand out from their competitors. Success during the holidays requires a lot of planning, a strong understanding of your audience, and how best to tailor your marketing message to connect and engage with consumers. But you don't need to wait for the holidays to learn about what top brands are doing to make sure they stay on the consumer's 'nice' list. Discover what new trends are affecting how brands are changing their advertising and what new challenges brands will face and must overcome.
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Move Over, Hallmark: Coca-Cola Made 3 Christmas Films as It Dives Into Entertainment

Coca-Cola is the latest brand to branch out into entertainment with a new Christmas anthology

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Christmas Tree Delivery Is the Gift That Keeps on Growing

Instacart is the latest purveyor—and they'll even decorate it for you.

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Publicis Groupe’s ‘Holiday Wishes’ Film Spotlights Important Cause

The annual release to the network's staff featuring bosses Sadoun and Lévy acts more as a PSA this year

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Emotional J&B Holiday Campaign Furthers Diageo’s Support for the Trans Community

The whisky brand's ad is the latest element of the company's global inclusion drive.

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A Towering Sculpture of a Homeless Person Forces Public to Confront a Growing Crisis

For Christmas, British charity Crisis installed a giant sculpture of a homeless person outside a busy train station.

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Marketing Morsels: Hot Pockets Shorts, KFC Pub and Haribo Christmas Trees

This week's best stunts also include Heinz, Crown Royal, Peacock, HelloFresh and Taco Bell.

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Charming Kendra Scott Ad Wants to Help Men Buy Better Gifts This Holiday Season

The jewelry brand encourages male consumers to put more thought into gifts.

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Pilk Is the Drink of Choice for Santa and Lindsay Lohan in Pepsi’s Holiday Campaign

Beverage giant encourages fans to enjoy the drink in a new way.

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UNICEF Holiday Campaign Showcases How Kindness Positively Impacts Children

The film explores one moment that affects a boy's entire life.

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A Surprise Bouquet Slays Mrs Claus’ Holiday Blues in Poignant Teleflora Campaign

The campaign aims to “reignite humanity in the world by making someone feel loved."

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Cyber Monday Breaks Records Following Robust Black Friday

The online shopping holiday bounced back after declines last year.

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Holiday Shoppers Want Reassurance and Social Commerce

Insights into consumer sentiment with Deloitte.

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This Torrid Love Story About Santa Is an Allegory for the Climate Impact of Christmas

Posten shows the uneasy intersection between Christmas and climate change.