As each holiday season approaches, the marketplace grows increasingly competitive as major brands ramp up their marketing and advertising. The holidays bring enthusiasm to both brands and consumers, as well as the chance for brands to develop new strategies designed to make them stand out from their competitors. Success during the holidays requires a lot of planning, a strong understanding of your audience, and how best to tailor your marketing message to connect and engage with consumers. But you don't need to wait for the holidays to learn about what top brands are doing to make sure they stay on the consumer's 'nice' list. Discover what new trends are affecting how brands are changing their advertising and what new challenges brands will face and must overcome.

Alt Image Text

This Bud’s for You: DoorDash Says Men Should Get Flowers on Valentine’s Day

DoorDash and agency Gut urge consumers to break the mold, not waiting until men are dead to give them flowers.

Alt Image Text

‘Chewy Claus’ Is the Gift That Keeps on Giving for Pets, Parents—and the Brand

Retailer Chewy brought back its Chewy Claus program to grant holiday wishes for pets.

Alt Image Text

20 Campaigns That Made Creatives Jealous in 2023

From Barbie's pinkwashing to Taylor Swift and Super Bowl spots, creatives loved these ads.

Alt Image Text

Season’s Bleedings: ‘Mother Bitchmas’ Confronts Period Poverty in Fundraising Campaign

'Deck the Stalls' comes from agency Public Inc. and global nonprofit Period.

Alt Image Text

Coca-Cola Releases Two Santa-Focused Holiday Short Films

Octavia Spencer, Colm Meany and Scoot McNairy star in the latest element of The Santa Stories.

Alt Image Text

Niantic’s 8th Wall Puts an AR Twist on the Holidays

People can try four festive augmented reality experiences.

Alt Image Text

Uber Eats Drops a Holiday Cabaret Remix With Real Housewives’ Luann de Lesseps

Uber Eats drops another Bravo remix for the holidays with Real Housewives star Countess Luann de Lesseps.

Alt Image Text

Adweek Podcast: Why Christmas Is the UK’s Super Bowl Ad Moment

Former John Lewis creative shares what it takes to make or break the season.

Alt Image Text

Cyber Week Generates Record $37B in Online Spend

Adobe and Criteo data point to a successful year for online retailers, with Cyber Monday up 9.6%

Alt Image Text

Santa’s Elves Are ‘Livin’ La Vida Loca’ in Holiday Travel Ad

Travel brand TUI's first holiday spot shows what really happens after the hard work of Christmas.

Alt Image Text

Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion

Apple’s annual holiday film Fuzzy Feelings follows a woman who comes to see her grumpy boss in a new light.

Alt Image Text

The Festive Spirit Gets Ridiculously Out of Hand in Tesco’s Christmas Ad

British supermarket Tesco encourages consumers to embrace the festive spirit well before Dec. 25.

Alt Image Text

How Effective Are Recurring Holiday Ads?

The lifespan of a TV spot is relatively short, but a holiday spot can end running for decades.

Alt Image Text

Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power

Claudine Cheever, vp of global marketing, on the production and purpose of 'Joy Is Shared.'

Alt Image Text

Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover

Create Real Magic is a holiday card generator featuring some of its most iconic assets.