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Online spending for Cyber Week (the sales period of five days from Thanksgiving through to the following Monday) is expected to total $37.2 billion.
According to Adobe Analytics data, online spend for the week increased by 5.5% year-on-year, with Cyber Monday, the biggest shopping day of the year, bringing in $12.4 billion (+9.6%). Thanksgiving Day drove a record 5.6 billion (+5.5%), while Black Friday also broke records at $9.8 billion (+7.5%).
The discount-heavy period was expected to drive spending as consumers sought out reductions following high inflation rates pushing up prices over the past year, driving up “Buy Now Pay Later” habits to an all-time high on Cyber Monday in the process, at around $7.3
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