How Ipsy Keeps Customers In the Know and Ahead of Beauty Trends
The subscription beauty membership knows what's viral before social platforms do.
Essence’s Girls United Is Providing a Safe Digital Community for Young Women
Girls United empowers the voices of Gen Z.
How RuPaul’s Drag Race Became a Global Franchise Phenomenon
Executive producers Fenton Bailey and Randy Barbato share show secrets and World of Wonder.
Owning Your Crown: The Importance of Celebrating Black Hair in Advertising
It is becoming abundantly clear that working in an environment that champions individuality can lead to a surge of creativity.
Verswire Is Not Your Average Record Label
CEO and founder Sherry Saeedi on how the company is taking a new approach to music business.
How Archer Is Building a Community for LGBTQ+ Men
The app partnered with advocacy group GLAAD to ensure it reflects today's queer community.
Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl
How brands can ensure women are engaged and represented meaningfully during the Big Game and beyond.
Leveling Up Your Social Strategy With the Elevator Boys
The social media mavens on playing the long game in an online career.
The Future of Platforms and Social Strategy in 2024
Talking Threads, long-form video and beyond with #Paid's Emmy Liederman.social
Ditch the Filters: A Real Beauty Journey With Glow Recipe
The skincare brand doesn't think perfection is the only way to be beautiful.
SiriusXM’s Bold Tactics for Capturing Gen Z Listeners
SiriusXM has new talk shows and a brand refresh in the works to attract younger listeners.
Veganis Is Skin Care That Cares About Animals (and Your Budget)
Actor and entrepreneur Pepe Barroso talks about his skin care line.
A Gen Z Marketer’s Playbook for Engaging Advertising
With 99% of Gen Z consumers skipping ads, a new approach is needed.
Barry’s Is More Than a Fitness Trend. It’s a Community
The company is redefining working out and making the gym a safe space for all.
Brooks Running on Being the First Step in Resolutions
Carson Caprara on the athletic brand's mission to help people feel the joy of movement.