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How Ipsy Keeps Customers In the Know and Ahead of Beauty Trends

The subscription beauty membership knows what's viral before social platforms do.

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How RuPaul’s Drag Race Became a Global Franchise Phenomenon

Executive producers Fenton Bailey and Randy Barbato share show secrets and World of Wonder.

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Owning Your Crown: The Importance of Celebrating Black Hair in Advertising

It is becoming abundantly clear that working in an environment that champions individuality can lead to a surge of creativity.

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Verswire Is Not Your Average Record Label

CEO and founder Sherry Saeedi on how the company is taking a new approach to music business.

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How Archer Is Building a Community for LGBTQ+ Men

The app partnered with advocacy group GLAAD to ensure it reflects today's queer community.

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Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

How brands can ensure women are engaged and represented meaningfully during the Big Game and beyond.

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Leveling Up Your Social Strategy With the Elevator Boys

The social media mavens on playing the long game in an online career.

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The Future of Platforms and Social Strategy in 2024

Talking Threads, long-form video and beyond with #Paid's Emmy Liederman.social

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Ditch the Filters: A Real Beauty Journey With Glow Recipe

The skincare brand doesn't think perfection is the only way to be beautiful.

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SiriusXM’s Bold Tactics for Capturing Gen Z Listeners

SiriusXM has new talk shows and a brand refresh in the works to attract younger listeners.

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Veganis Is Skin Care That Cares About Animals (and Your Budget)

Actor and entrepreneur Pepe Barroso talks about his skin care line.

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A Gen Z Marketer’s Playbook for Engaging Advertising

With 99% of Gen Z consumers skipping ads, a new approach is needed.

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Barry’s Is More Than a Fitness Trend. It’s a Community

The company is redefining working out and making the gym a safe space for all.

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Brooks Running on Being the First Step in Resolutions

Carson Caprara on the athletic brand's mission to help people feel the joy of movement.