The Latest
AR Startup Infinite Reality Buys Virtual Shopping Platform Obsess Following $3 Billion Fundraise
The move pushes the immersive tech company further into ecommerce.
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The Biggest Agentic AI Trends at CES 2025
Whereas GPT-based AI can help people accomplish tasks, agentic AI will allow brands to help people achieve their goals and aspirations.
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The Metaverse’s Rise and Fall in 5 Charts
New data reveals the ups and downs of the metaverse.
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Infographic: The Rapid Rise and Fall of the Metaverse
After being everywhere in 2021, the metaverse has virtually disappeared.
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Lego’s Fortnite Collaboration Is a Masterclass in Fan Engagement
The metaverse experience has been 18 months in the making.
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Mastercard’s CMO on Driving Revenue From Web3 Initiatives and Brand Sonic Identity
NFT sales in July amounted to $495.6 million, a 23% decline from the previous month.
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The Award-Winning Metaverse Project That’s Saving a Nation
The Monkeys' Tara Ford on 'The First Digital Nation' winning the Innovation Grand Prix at The Gerety Awards.
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Bomb Pop Reaches Tweens by Selling 20M Virtual Treats in the Metaverse
Players of Restaurant Tycoon 2 have served up 20 million Bomb Pops, smashing the brand’s original goal of selling 10 million virtual treats.
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Inside Home Depot’s First Activation on Roblox
The retailer drew 7 million users to its activation in Roblox's Redcliff City.
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From Roblox to Stanford: The College Essay of Fashion Designer Rush Bogin
Fashion designer Rush Bogin is best known for his now multi-million-dollar business and success with UGC and fashion designs on Roblox.
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Metaverse Marketing Podcast: Marketing for the Future With Gary Vaynerchuk
Gary Vaynerchuk discusses the metaverse, Web3, AI and beyond.
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‘Metaverse Is Not Dead’: Investment Turns to Interoperability and Success Metrics
Microsoft and Nvidia are investing in their metaverse strategies to develop the current infrastructure to make it a more perennial place for brands.
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Why Probiotic Yogurt Actimel Sent a Rocket into Fortnite
The Danone-owned brand's head of marketing talks about developing the gaming experience.
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Roblox Will Ban All Advertising Aimed at Children Under 13 With New Standards
The metaverse platform is rolling out guidelines meant to better define its ads.
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Agencies Adopt a Cautious Approach to Gathering Metaverse Data
Metaverse-related technologies and AI, which is a hot topic right now, is something that's on the mind of regulators.
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