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Catch Up on Season 1 of Adweek’s Metaverse Marketing Podcast

Listen to learn about the role of marketing in the metaverse.

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Meta Looks to Prep Businesses for the Metaverse

In its early stages, people will still experience it through 2D apps.

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Pokémon GO Creator Niantic’s First Brand Campaign Showcases why the Metaverse Needs Reality

Two-minute film from Pokémon creator explores how game players are living in a real-world metaverse with both sides connected by technology.

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Metaverse Marketing Podcast: Metaverse 2030

On the season finale of Adweek’s Metaverse Marketing podcast, we explore what the next decade of the metaverse will look like and the implications of the metaverse on future generations.

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Metaverse Marketing Podcast: Fashion’s Future Moment

The Fabricant's Amber Jae Slooten talks retail and blockchain.

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Meta Kicks Off First Consumer Brand Marketing Campaign

The creative plays off Henri Rousseau painting "Fight Between a Tiger and Buffalo."

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Metaverse Marketing Podcast: NFTs

In this episode of Adweek’s Metaverse Marketing podcast, we explore the rise of NFTs and how they can unlock new opportunities to engage with audiences.

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As AR Booms, Pokémon Go Developer Niantic Has Big Plans

The company is running a campaign with Circle K convenience stores.

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Adweek Podcast: Why Facebook Is Going Meta

Well, it’s official: Facebook has officially changed its corporate name to Meta to reflect its growing focus on the metaverse. On this episode of Yeah, That’s Probably an Ad, we [...]

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Meta CMO Alex Schultz: Creators Will Guide SMBs Into the Metaverse

He said the name change from Facebook was set into motion March 25.

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Facebook Dives Full Speed Ahead Into the Metaverse With Its Name Change to Meta

Mark Zuckerberg called it a new North Star, but skeptics saw it as a distraction from the company’s myriad issues.

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Metaverse Marketing Podcast: Entertainment at the Core

As technology becomes more immersive, so too is our entertainment.

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Metaverse Marketing Podcast: Who Am I in the Metaverse?

The internet and the evolution of social media have made way for all types of conversations about identity, self-determination and even gender. So how will the next evolution of the [...]

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The #SteveMaddenverse Features a Famous Cast of Modern-Day ‘Big Head Girls’

The brand and Elite World Group recruit Normani, Sydney Sweeney, Justine Skye and more to put a modern spin on a classic aesthetic.

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Metaverse Marketing Podcast: Collaboration and Co-Creation are Kings

As brands begin their foray into this territory, one critical truth should always be top of mind: collaboration and co-creation are two of the most important building blocks of web [...]