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Spotify Expands Its Roblox Universe With K-Pop-themed World

Spotify is expanding its Roblox world by introducing K-Park for all its users.

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Gap’s Roblox Store Has Perks You Won’t Find in Reality

It's the latest mall brand to set up shop on the gaming platform.

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Samsung Creates a Roblox Experience with Charli XCX in Latest Metaverse Experiment

The experiment is the electronics maker's latest metaverse play.

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Budweiser Launches Dwyane Wade NFTs to Promote Its Non-Alcoholic Beer

The partnership marks AB InBev's latest foray into digital collectibles.

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The Metaverse Can Be a Force for Good in the Real World

Going virtual helps nonprofits make an impact.

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Lessons in Luxury From The Marketers Rewriting Its Glossy Digital Playbook

Adweek recently convened a group of marketers to discuss the changes and challenges facing luxury brands.

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How Rich Kleiman Built an Enterprise With NBA Superstar Kevin Durant

In today's episode of The Speed of Culture Podcast, Matt Britton talks to Rich Kleiman about his motivation behind building a multi-faceted enterprise.

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WPP Partners With Epic Games to Evolve Metaverse Offer

This will see the creation of a training curriculum rolled out across the agency network.

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Clunky Technology Is Holding the Metaverse Back

Depending on where you stand, the metaverse is either already here, five to ten years away or it may never arrive at all.

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Spotify Launches on Roblox, Leveling up Gaming Efforts

Spotify launches Spotify Island in Roblox where users and artists can meet, connect and play.

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As NFT Sales Slump, Brands Refocus on Utility and Security

Experts say companies selling non-fungible tokens need a game plan for providing value.

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Marketers Are Reassessing Their Impact in the Metaverse

CMOs have increasingly become fixated with measurement to determine if they want to experiment with the virtual world.

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Unilever’s Degree Hosts a Metaverse Marathon to Advocate for Disability Inclusion

Unilever deodorant brand Degree hosts a metaverse event that highlights the need for better disability inclusion online.

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UEFA Enters Roblox Metaverse With One Goal—to Get More Kids Playing Soccer

With less than 100 days to go until the Women's Euro 2022, the sporting body has invested in its own game on Roblox.

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Meta Begins Testing 2 Ways for Creators to Monetize Within Horizon Worlds

The ability to craft and sell virtual items and effects is available to a “handful” of creators.