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Metaverse Marketing Podcast: Collaboration and Co-Creation are Kings

As brands begin their foray into this territory, one critical truth should always be top of mind: collaboration and co-creation are two of the most important building blocks of web [...]

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Metaverse Marketing Podcast: Defining A New Reality

On episode 1 of Adweek's Metaverse Marketing Podcast, we're joined by a handful metaverse experts to hear how exactly they define the word "metaverse".

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Gen Z Wants to Co-Create the Metaverse. Here’s How Brands Can Make That Happen.

We are seeing brands target the Gen Z audience by building experiences that transcend the traditional brand-customer relationship.

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Adweek’s New Original Podcast — Metaverse Marketing

Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond the hype.

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Meow Wolf and Wieden+Kennedy Created the First ‘Transdimensional Travel Ad’

With music by Bret McKenzie, the surreal spot promotes the Convergence Station exhibit in Denver.