Metaverse Marketing Podcast: Collaboration and Co-Creation are Kings
As brands begin their foray into this territory, one critical truth should always be top of mind: collaboration and co-creation are two of the most important building blocks of web [...]
Metaverse Marketing Podcast: Defining A New Reality
On episode 1 of Adweek's Metaverse Marketing Podcast, we're joined by a handful metaverse experts to hear how exactly they define the word "metaverse".
Gen Z Wants to Co-Create the Metaverse. Here’s How Brands Can Make That Happen.
We are seeing brands target the Gen Z audience by building experiences that transcend the traditional brand-customer relationship.
Adweek’s New Original Podcast — Metaverse Marketing
Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond the hype.
Meow Wolf and Wieden+Kennedy Created the First ‘Transdimensional Travel Ad’
With music by Bret McKenzie, the surreal spot promotes the Convergence Station exhibit in Denver.