Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With a population of about 12,000, the nine islands of Tuvalu sit in the Pacific Ocean between Hawaii and Australia. But for how much longer?
As a low-lying country, it is under severe threat from climate change and rising sea levels, which could see it become uninhabitable over the next century.
To preserve the sovereignty of the nation, it turned to digital innovation and worked with Accenture Song. The resulting metaverse solution, “The First Digital Nation,” won the Titanium Grand Prix at Cannes Lions and has now picked up the main Innovation prize at the Gerety
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in