The 6 Marketing Trends That Will Drive Innovation in 2020

Top innovators across industries answer one question: What’s happening in marketing right now that you’re most excited about?

How to Reach Gen Z in 2020—Beyond Authenticity

Be interactive, relentless, original and very transparent. And give them opportunities for self-expression.

This Two-Person Agency Spent $10,000 on Blank Ad Space

Halifax shop Wunder is behind the stunt

Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh in

Looking beyond just technology, these chief brand stewards are also thinking more holistically about the latest innovations.

Samsung Is Putting the Millennium Falcon in the Skies Above 7 Cities Tonight

The AR experience promoting Star Wars: The Rise of Skywalker debuts tonight following the Star Wars: The Rise of Skywalker premiere.

This CBD Brand Found a Workaround to Instagram’s Cannabis Promotion Rules

CBD brand Recess found a workaround to Instagrams strict cannabis rules: paying consumers to share its post.

How Elf Cosmetics Created the Most Influential Campaign on TikTok

A whole cultural moment started on TikTok as a way to engage Gen Z.

McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades

McCann Worldgroup is Adweek's 2019 Global Agency of the Year for the first time in almost 2 decades.

Infographic: Top Performing Emojis in Ads

Artificial intelligence is helping to direct social media strategy.

For 10th Small Business Saturday, American Express Opens AR Experience in Retail Tech

The brand is celebrating the 10th anniversary with a consumer experience, vacant storefront ads and a new Lin-Manuel Miranda spot.