To Drive Macro Business Changes, Think Micro
How to identify the micro shifts in processes that can make a macro difference.
Brand Leaders Debate AI Ownership at IAB ALM Marketing Breakfast
Zipcar and Adobe executives discuss how they are using AI in their businesses.
Why Doritos Is Evolving Its Long-Standing ‘Bold’ Brand Platform
Fernando Kahane, Doritos global marketing head, outlines why fame is an important metric
How Häagen-Dazs Aims to Return to Its Glory Days With BBH
Publicis-owned BBH was named as Häagen-Dazs' global creative agency, with a new brand platform and identity planed for 2025.
Marketers More Excited Than Threatened by AI Says WFA
The organization's CEO Stephan Leorke reacts to research claiming that AI will impact 40% of all jobs.
Blood, Sweat and Bravery: How AMV BBDO and Essity Shaped Each Other
Bodyform and Knix owner Essity reflects on 10 years of busting taboos alongside agency AMV BBDO.
Oreo’s Pac-Man Collab Calls on Consumers to ‘Chase Playfulness’
The campaign includes special embossed cookies that take players to mazes to play on their phones when scanned.
Brave Commerce Podcast: Riding the Waves of Change in Beauty Marketing
Amorepacific's Julien Bouzitat on tailored approaches to beauty marketing.
London Sphere Proposal Withdrawn by Madison Square Garden Entertainment
The project was seen as a potential new advertising destination for the U.K. sector.
Mondelēz’s Marketers Are Zeroing In on Creative Effectiveness
Mondelēz Europe's net revenue was up 16% for the first three quarters of 2023, at $9.32 billion.
Opportunities Abound in 2024 to Push the Marketing Envelope
To truly forego copycat syndrome, you have to innovate.
7 CMOs to Watch Out For in 2024
A round-up of marketers set to make an impact at their brands over the coming months .
CMOs Think Flexible Work Is Here to Stay. That’s Changing Marketing Departments
Most CMOs are fine with seeing their colleagues just a few days a week. But the feeling is not universal.
The Marketing of Doctor Who Is About to Enter a Whole New Dimension
The BBC Studios Scripted department's marketing team talks Disney, brand partnerships and fandom.
How One Campaign Changed Everything for Coca-Cola
Creations used music, fashion and technology to sell drinks no one had tasted.