What Is the Role of Performance Marketing?
The great advantage of this approach is its business model. No company must take on any financial risks in order to try out these strategies.
How Sales Associates Use Their Digital Independence to Drive Sales
The pandemic forced retailers to accelerate their digital clienteling plans—and the results are impressive.
This Bedding and Flower Partnership Raises the Question: What Makes a Good Brand Collab?
Brooklinen has teamed up with UrbanStems to promote its limited-edition floral sheets.
Facebook’s Lizette Williams Encourages Marketers To Be Their Best True Self
Plus, the Global Head of Vertical Solutions Marketing explains why everyone needs to understand their brand's culture, digital, and role
The CMOs of Away and Exos Deliberate on Their Changing Roles
Whether as a brand protector or growth driver, CMOs were under the spotlight during the pandemic, charged with reaching consumers quarantined in their homes during large swaths of 2020. In [...]
Profitero’s Sarah Hofstetter on Unleashing Your Inner Diva and the Importance of Adaptability
The president of ecommerce growth platform Profitero shares her tips with marketers on how to further their careers.
Is Your Brand Ready for Its Retail Media Moment?
You still have time to prepare.
Why Beer Brand Desperados Is Planning for Hybrid Events Even After the Pandemic Ends
Through its 'Go Desperado' platform, the Heineken-owned brand is pushing innovation.
Microsoft Aims to Define the Future of Work For the Post-Pandemic Office
Instead of hitting WorkLab readers with a hard sell for Microsoft products, the brand is leaning into the company's long knowledge of how work gets done.
Unilever Will Eliminate ‘Normal’ From Its Product Packaging
Certain identifiers are helpful when it comes to navigating the massive beauty industry. We look for shampoo that is specifically formulated for thicker hair, lotion that alleviates dry hands, or [...]
QR Codes Are Key to Connecting With Customers in a Pandemic
The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.
Showtime Brings Shameless Fans Into the Gallagher Family Group Chat
Network leans into in-world digital stunts as an experiential alternative.
Will Brands Start Monetizing Their Social Media Content?
Rebecca Minkoff's debut on OnlyFans during New York Fashion Week raises the prospect of subscription marketing.
This Relatable Kit Kat Ad, While Unofficial, Is a Master Class in the Power of Simplicity
Creative strategist Sam Hennig designed the ad on spec, and the brand loved it.
The BBC Set Fire to Its Own Billboard for ‘A Perfect Planet,’ Highlighting Deforestation
To promote series A Perfect Planet, BBC Creative had its own ad go up in flames.