Microsoft’s ‘Changing the Game’ Campaign Wins Responsibility Grand Prix at Epica Awards

A total of seven Grand Prix honors were handed out at this year’s Epica Awards.

CEO of Belvedere Is Championing an “Innovation Revolution”

Belvedere is in an "innovation revolution."

How CMO Jennifer Breithaupt Built Brand Love at Citi ‘From The Inside Out’

Breithaupt didn’t just rip apart Citi’s past marketing initiatives. She had to get everybody inside the company on board.

If You Build Customer Lifetime Value, They Will Come

Customer lifetime value (CLV) is of critical importance in rationalizing any personalization and segmentation strategy.

TikTok Is Running Ads Targeting Potential Facebook Advertisers

Multiple campaigns across Google search point to a possible attempt to sway marketers on the part of the short-form video giant.

The Social Success of Hustlers Was a Win for Women at the Movies

Female empowerment fueled the social conversation.

The Bigger the Waves in Hawaii, the Lower the Alaska Airlines Fares

If waves break 21 feet, the discount could get as steep as 30%.

7 Ways Brands Are Tapping Into the Internet of Things to Change Our Lives

It started with a vending machine; now, seemingly everything is a connected device.

Patent Filings for Generative AI Have Grown 500% This Year as Brands Test Its Potential

Tech companies and consumer brands alike are experimenting with GANs.

Hate Small Talk? Burger King’s ‘Silent Drive-Thru’ Cuts the Chatter

An innovation we owe to introverted Finns.