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Marketing Is Powered by Our People, Not Just Our Data

Agile, future-focused small businesses have gained a leg up on industry giants. A new grad with vision and dedication can set the corporate ladder on fire.

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Brands Should Be Obsessed With the Future. So Why Aren’t They?

Just why more marketers need to consider what is to come rather than the here and now, according to Phil Rowley.

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Agency Tech Stacks Aren’t Just for the Big Six. Here’s a Look Into Dept’s Ada Platform

Agencies are expanding their tech stacks in an effort to intelligently wield massive amounts of insights from both campaign and third-party audience data.

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New Isn’t Always Better—But It Can Be

The metaverse is calling. Should we answer?

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What Marketers Can Learn From the New Space Race

The space race may seem expensive and fanciful, but it is built on modest innovations.

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Super Bowl Stunts: What Brands Are Doing to Generate Buzz Around the Big Game

A look at companies who are officially and unofficially running attention-grabbing initiatives.

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Invention Is Not Innovation: How to Properly Plan for Change

Going beyond the hype cycle to encourage adoption of new technology.

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How to Turn Your Media Experience Into a Celeb Brand-Building Powerhouse

After building value for celebrity brands, Kimberly Kreuzberger was ready to bet on herself and take a leap

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Inside DDB Sydney’s Custom Agency Model for McDonald’s

DDB Sydney's dedicated McDonald's team is planning to welcome back McDonald's Australia and all of the client's agency partners to its office every Wednesday, beginning in January.

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China Leads on Social Commerce. Can Western Brands Catch Up?

Deft's Ian Crocombe looks East to help brands up their social game.

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As AR Booms, Pokémon Go Developer Niantic Has Big Plans

The company is running a campaign with Circle K convenience stores.

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True Loyalty Rewards for Restaurants Comes Via Texting

Mobivity reports a 44% lift in visits by diners who subscribed to text messages.

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How GlaxoSmithKline Used Emotion Tracking to Hone Its Marketing for Arthritis Drug

The drug maker partnered with System One on its campaign for Voltaren.

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Navigating the Fifth Marketing Paradigm with Mastercard’s Raja Rajamannar

During Brandweek, Rajamannar offered marketing strategies to stay ahead of the curve.

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5 Advertising Secrets Direct From Amazon

Marketing svp Neil Lindsay shares insights about storytelling, strategy, agencies and data.