8 Trends Marketers Are Most Excited About Heading Into 2021
We asked 11 innovators to share what's on the marketing horizon.
Amazon Can’t Deliver the Covid Vaccine—But It Is Shaping the Future of Healthcare
Pharmacy retailers are making medical services more affordable and accessible.
Under Armour’s Stacey Ullrich on Turning Moments Into Movements at Purpose-Led Brands
Ullrich added, “I am the first person who will tell you that I hope I lose my job at some point, and not because I did something wrong, but because [...]
The Era of Gap’s Mass Appeal Is Over—But Specialization Could Bring the Brand Back
Gap seeks to reconnect with its roots and a new customer as the pandemic offers a fresh start.
Calm, Purple and… Pizza Hut? Why a Weighted Pizza Blanket Is Gravity’s Next Move
Pizza Hut's AOR, GSD&M ,approached Gravity Blanket with the idea in August. Gravity Products CEO Mike Grillo responded that he was “super interested” for several reasons.
Meet Listory, the Latest Buzzy Newsletter Startup
A human-curated service from an unlikely source.
Cameo Wants to Be Among the ‘Largest Ad Makers in the World’
The platform for celebrity messages is seeing growth from small and medium-sized businesses.
Brands Need to Refine Their Empathy Messaging If They Hope to Reach Consumers
"We're here for you" messages are no longer enough.
Ulta Expands Retail Footprint With Shop-in-Shops at Target
The partnership is strategic for both companies.
This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt
Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign.
These Graduates Took Agency TikTok Handles Hostage, and Won’t Give Them Back Until They Get a Job
Two graduates are holding TikTok handles hostage while looking for attention—and jobs.
Beyoncé and Peloton Launch Music-Fueled Partnership Celebrating HBCUs
Multiyear deal kicks off with Homecoming-themed music workouts.
How Do You Create a Successful Brand Collaboration in a Crowded Market?
Experts say brands should opt for functionality over buzz for long-term impact.
How Ryan’s World Character Red Titan Floated Into Macy’s Thanksgiving Parade
Red Titan is the first character from a YouTube show to score the gig.
Trump Wants to Go to the Moon. How Do You Market Outer Space?
How to market from the moon, hypothetically.