Heinz and Absolut Go Back to the 80s for Pasta Alla Vodka Sauce Launch
Vintage recipe inspires nod to iconic Andy Warhol campaign.
How Wrangler and Fender Made a Case—Literally—for Better Branded Merch
How do you make a guitar case out of a pair of jeans?
Unilever’s Latest Play to Tackle Food Waste? A ‘Smart’ Mayonnaise Jar
Hellmann’s hopes the temperature-sensitive packaging will get people talking.
Marketers Should Care About De-influencing, the TikTok Trend that Won’t Quit
Tired of overhyped products, discerning Gen-Zers are telling people what not to buy.
What Luxury’s Resilience Says About Marketing in a Downturn
The seemingly unshakable sector knows exactly what its customers want.
Avon’s CMO Says It’s Been ‘Deprived’ of Brand Investment. Now It’s Back With a Bang
Bold reboot will transform the brand from the inside out.
When Vandals Targeted His Campaign, This CMO Went Guerilla
CMO Romain Jolivet on his move from Danone and the challenges of marketing a plant-based product.
Thanks to Regulatory Action, Scope 3 Emissions Are Getting More Attention. Here’s What Marketers Need to Know
Regulators are requesting more detailed data on climate impact.
NatWest CMO: Effectiveness Is Key to Boosting Marketing’s Credibility
Margaret Jobling says marketers need to learn to sell themselves internally in tough times.
From Big Trucks to Big Data, What These Marketers Learned at CES 2023
Come along as OMD agencies guide clients through the show floor.
How a Digital Dachshund Named Superdackel Got the Gig as a Mercedes Brand Mascot
His goal is to reach 'new audiences,' but this pooch dates back to the 1970s.
How Top Marketers Are Navigating an Uncertain Economy
Thought leaders from around the industry talk about their bold strategies for driving business growth in a down economy.
Diageo Plans to School Its 1,200 Marketers in Inclusive Design
The initiative will be extended to agencies in 2023.
Are You Using Social Media to Inspire Younger Buyers?
Social networks are the new search engines. How performance marketers can leverage this trend.
The Tech Driving Diageo’s $3 Billion Marketing Spend
The alcohol giant's annual report reveals how bespoke effectiveness tools are making its ad budget work harder.