Trump Wants to Go to the Moon. How Do You Market Outer Space?
How to market from the moon, hypothetically.
Prime Video Takes the Escape Room Virtual to Promote New Show Truth Seekers
The games are conducted live over video chat.
Gerry Graf and Maxi Itzkoff Team Up to Launch Slap Global
The creativity-led business accelerator has offices in Buenos Aires, Madrid and New York.
Mucinex to Debut Sickwear Apparel Line in YouTube Livestream
Creators and influencers will model the six-piece collection.
This Virtual Toy Museum Celebrates 90 Years of Fisher-Price
Mattel-owned brand's Instagram experience also has a digital gift shop.
Live Commerce: Now Is the Time to Hop on the KOL Train
Livestream shopping is gaining momentum in the U.S.
Kit Kat Takes a Break From ‘Have a Break’ Slogan
The brand is asking members of the public to come up with an alternative tagline.
Two Years Into Dunkin’s Rebrand, VP Drayton Martin Talks Coffee, Logos and Even Donuts
This video looks at the mechanics of how a legacy brand reinvents itself.
Even Without Live Sports, State Farm Stuck With TV During the Pandemic
The insurance giant's CMO on finding unique opportunities with networks.
How DTC Brand Hello Created a Friendly Toothpaste
Founder Craig Dubitsky on maintaining its relevance and having fun with holding company Colgate.
How Land O’Lakes Saw Success With Data Innovation
Agricultural subsidiary Purina Mills looks to Datorama to help with alignment and optimization.
Pantone’s Newest Color Is an Ode to Menstruation
The custom red shade was created for Swedish wellness brand Intimina.
Cadillac Diversifies Media Approach for New Campaign Touting ‘Halo Vehicle’
"Never Stop Arriving" ads bring back actress Regina King and make a big push into podcasts.
Disney, BuzzFeed, TrueX and Xandr Team Up to Help TV Marketers Drive Consumer Attention
Several major publishers teamed up to explain how advertisers can use attention to learn more about consumer behavior.
Gap CMO Mary Alderete on Moving the Brand Forward With Purpose
The retailer's "Stand United" campaign aims to bring people together during a tumultuous time.