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Trump Wants to Go to the Moon. How Do You Market Outer Space?

How to market from the moon, hypothetically.

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Prime Video Takes the Escape Room Virtual to Promote New Show Truth Seekers

The games are conducted live over video chat.

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Gerry Graf and Maxi Itzkoff Team Up to Launch Slap Global

The creativity-led business accelerator has offices in Buenos Aires, Madrid and New York.

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Mucinex to Debut Sickwear Apparel Line in YouTube Livestream

Creators and influencers will model the six-piece collection.

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This Virtual Toy Museum Celebrates 90 Years of Fisher-Price

Experiential

Mattel-owned brand's Instagram experience also has a digital gift shop.

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Live Commerce: Now Is the Time to Hop on the KOL Train

Livestream shopping is gaining momentum in the U.S.

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Kit Kat Takes a Break From ‘Have a Break’ Slogan

The brand is asking members of the public to come up with an alternative tagline.

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Two Years Into Dunkin’s Rebrand, VP Drayton Martin Talks Coffee, Logos and Even Donuts

This video looks at the mechanics of how a legacy brand reinvents itself.

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Even Without Live Sports, State Farm Stuck With TV During the Pandemic

The insurance giant's CMO on finding unique opportunities with networks.

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How DTC Brand Hello Created a Friendly Toothpaste

Founder Craig Dubitsky on maintaining its relevance and having fun with holding company Colgate.

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How Land O’Lakes Saw Success With Data Innovation

Agricultural subsidiary Purina Mills looks to Datorama to help with alignment and optimization.

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Pantone’s Newest Color Is an Ode to Menstruation

The custom red shade was created for Swedish wellness brand Intimina.

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Cadillac Diversifies Media Approach for New Campaign Touting ‘Halo Vehicle’

"Never Stop Arriving" ads bring back actress Regina King and make a big push into podcasts.

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Disney, BuzzFeed, TrueX and Xandr Team Up to Help TV Marketers Drive Consumer Attention

Several major publishers teamed up to explain how advertisers can use attention to learn more about consumer behavior.

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Gap CMO Mary Alderete on Moving the Brand Forward With Purpose

The retailer's "Stand United" campaign aims to bring people together during a tumultuous time.

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