How Elf Cosmetics Created the Most Influential Campaign on TikTok

A whole cultural moment started on TikTok as a way to engage Gen Z.

McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades

McCann Worldgroup is Adweek's 2019 Global Agency of the Year for the first time in almost 2 decades.

Infographic: Top Performing Emojis in Ads

Artificial intelligence is helping to direct social media strategy.

For 10th Small Business Saturday, American Express Opens AR Experience in Retail Tech

The brand is celebrating the 10th anniversary with a consumer experience, vacant storefront ads and a new Lin-Manuel Miranda spot.

Microsoft’s ‘Changing the Game’ Campaign Wins Responsibility Grand Prix at Epica Awards

A total of seven Grand Prix honors were handed out at this year’s Epica Awards.

CEO of Belvedere Is Championing an ‘Innovation Revolution’

Belvedere is in an "innovation revolution."

How CMO Jennifer Breithaupt Built Brand Love at Citi ‘From The Inside Out’

Breithaupt didn’t just rip apart Citi’s past marketing initiatives. She had to get everybody inside the company on board.

If You Build Customer Lifetime Value, They Will Come

Customer lifetime value (CLV) is of critical importance in rationalizing any personalization and segmentation strategy.

TikTok Is Running Ads Targeting Potential Facebook Advertisers

Multiple campaigns across Google search point to a possible attempt to sway marketers on the part of the short-form video giant.

The Social Success of Hustlers Was a Win for Women at the Movies

Female empowerment fueled the social conversation.