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8 Trends Marketers Are Most Excited About Heading Into 2021

We asked 11 innovators to share what's on the marketing horizon.

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Amazon Can’t Deliver the Covid Vaccine—But It Is Shaping the Future of Healthcare

Pharmacy retailers are making medical services more affordable and accessible.

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Under Armour’s Stacey Ullrich on Turning Moments Into Movements at Purpose-Led Brands

Ullrich added, “I am the first person who will tell you that I hope I lose my job at some point, and not because I did something wrong, but because [...]

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The Era of Gap’s Mass Appeal Is Over—But Specialization Could Bring the Brand Back

Gap seeks to reconnect with its roots and a new customer as the pandemic offers a fresh start.

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Calm, Purple and… Pizza Hut? Why a Weighted Pizza Blanket Is Gravity’s Next Move

Pizza Hut's AOR, GSD&M ,approached Gravity Blanket with the idea in August. Gravity Products CEO Mike Grillo responded that he was “super interested” for several reasons.

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Meet Listory, the Latest Buzzy Newsletter Startup

A human-curated service from an unlikely source.

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Cameo Wants to Be Among the ‘Largest Ad Makers in the World’

The platform for celebrity messages is seeing growth from small and medium-sized businesses.

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Brands Need to Refine Their Empathy Messaging If They Hope to Reach Consumers

"We're here for you" messages are no longer enough.

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Ulta Expands Retail Footprint With Shop-in-Shops at Target

The partnership is strategic for both companies.

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This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt

Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign.

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These Graduates Took Agency TikTok Handles Hostage, and Won’t Give Them Back Until They Get a Job

Two graduates are holding TikTok handles hostage while looking for attention—and jobs.

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Beyoncé and Peloton Launch Music-Fueled Partnership Celebrating HBCUs

Multiyear deal kicks off with Homecoming-themed music workouts.

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How Do You Create a Successful Brand Collaboration in a Crowded Market?

Experts say brands should opt for functionality over buzz for long-term impact.

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How Ryan’s World Character Red Titan Floated Into Macy’s Thanksgiving Parade

Marketing Innovation

Red Titan is the first character from a YouTube show to score the gig.

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Trump Wants to Go to the Moon. How Do You Market Outer Space?

How to market from the moon, hypothetically.