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TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers

TikTok is strengthening its ties with influencer marketing agencies.

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This Platform Is Helping Marketers Reach Buyers When They Are Happiest—Opening Packages

Undigital's new technology tracks the impact of unboxing campaigns.

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How Duncan Hines Baked Consumer Data Into ‘Keto-Friendly’ Cake

What the 78-year-old baked goods brand learned when it transformed its marketing strategy.

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TikTok Is Skeptical of Marketers, but These 10 Brands Have Earned Gen Z’s Approval

To make it on the platform, advertisers must embrace a culture of informality.

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How Automotive Marketers Can Drive Revenue Despite Inventory Constraints

Dealerships must innovate as shortage of new vehicles pushes up demand for used cars.

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How Small Brands Turn Customer Feedback Into Marketing Strategies

DTC marketers are listening, from focus groups to surveys and Instagram polls.

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How Billie’s Reimagined Pride Fairy Tales Support LGBTQ+ Youth

The DTC razor brand tapped creatives to illustrate classic stories in an inclusive, body-positive way.

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What Is the Role of Performance Marketing?

The great advantage of this approach is its business model. No company must take on any financial risks in order to try out these strategies.

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How Sales Associates Use Their Digital Independence to Drive Sales

The pandemic forced retailers to accelerate their digital clienteling plans—and the results are impressive.

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This Bedding and Flower Partnership Raises the Question: What Makes a Good Brand Collab?

Brooklinen has teamed up with UrbanStems to promote its limited-edition floral sheets.

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Facebook’s Lizette Williams Encourages Marketers To Be Their Best True Self

Plus, the Global Head of Vertical Solutions Marketing explains why everyone needs to understand their brand's culture, digital, and role

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The CMOs of Away and Exos Deliberate on Their Changing Roles

Whether as a brand protector or growth driver, CMOs were under the spotlight during the pandemic, charged with reaching consumers quarantined in their homes during large swaths of 2020. In [...]

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Profitero’s Sarah Hofstetter on Unleashing Your Inner Diva and the Importance of Adaptability

The president of ecommerce growth platform Profitero shares her tips with marketers on how to further their careers.

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Is Your Brand Ready for Its Retail Media Moment?

You still have time to prepare.

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Why Beer Brand Desperados Is Planning for Hybrid Events Even After the Pandemic Ends

Through its 'Go Desperado' platform, the Heineken-owned brand is pushing innovation.