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Is Your Brand Ready for Its Retail Media Moment?

You still have time to prepare.

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Why Beer Brand Desperados Is Planning for Hybrid Events Even After the Pandemic Ends

Through its 'Go Desperado' platform, the Heineken-owned brand is pushing innovation.

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Microsoft Aims to Define the Future of Work For the Post-Pandemic Office

Instead of hitting WorkLab readers with a hard sell for Microsoft products, the brand is leaning into the company's long knowledge of how work gets done.

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Unilever Will Eliminate ‘Normal’ From Its Product Packaging

Certain identifiers are helpful when it comes to navigating the massive beauty industry. We look for shampoo that is specifically formulated for thicker hair, lotion that alleviates dry hands, or [...]

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QR Codes Are Key to Connecting With Customers in a Pandemic

Marketing Innovation

The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.

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Showtime Brings Shameless Fans Into the Gallagher Family Group Chat

Streaming & OTT

Network leans into in-world digital stunts as an experiential alternative.

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Will Brands Start Monetizing Their Social Media Content?

Rebecca Minkoff's debut on OnlyFans during New York Fashion Week raises the prospect of subscription marketing.

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This Relatable Kit Kat Ad, While Unofficial, Is a Master Class in the Power of Simplicity

Creative strategist Sam Hennig designed the ad on spec, and the brand loved it.

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The BBC Set Fire to Its Own Billboard for ‘A Perfect Planet,’ Highlighting Deforestation

To promote series A Perfect Planet, BBC Creative had its own ad go up in flames.

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Inside Sundance’s Sponsor Strategy for First Virtual Film Festival

Reimagined event tasks partners with developing content that resonates with remote audiences.

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Coca-Cola Replaced Its Logo With Positive Messages to Share With Loved Ones

European packaging campaign from 72andSunny Amsterdam includes online customization.

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Checkers Monster Truck Crushes Everything That Sucked About 2020 (and That’s a Lot)

The story behind a very weird year-end marketing stunt.

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Adweek’s Most Popular Online Stories of 2020

From the Moldy Whopper to the return of Crystal Pepsi, here's what you were reading this year.

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E.l.f. Hopes to Recreate Its Viral TikTok Success on Triller

Rather than releasing one song, it dropped an entire Christmas album on the music video platform.

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Fox Builds Yet Another Series Around a Brand, Wild Cherry Pepsi, With Cherries Wild

The game show, which continues the network's Pepsi partnership, debuts in February.