Discover news and analysis about the latest innovations in marketing from advertising experts at Adweek. Read articles about how marketing innovations are moving the industry forward.

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Brand Leaders Debate AI Ownership at IAB ALM Marketing Breakfast

Zipcar and Adobe executives discuss how they are using AI in their businesses.

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Why Doritos Is Evolving Its Long-Standing ‘Bold’ Brand Platform

Fernando Kahane, Doritos global marketing head, outlines why fame is an important metric

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Whether in Romance or ROAS, Matchmaking Is Key to Success

Want to make the most of your ad spend? Stop targeting and start matching with your audience.

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How Häagen-Dazs Aims to Return to Its Glory Days With BBH

Publicis-owned BBH was named as Häagen-Dazs' global creative agency, with a new brand platform and identity planed for 2025.

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Marketers More Excited Than Threatened by AI Says WFA

The organization's CEO Stephan Leorke reacts to research claiming that AI will impact 40% of all jobs.

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Blood, Sweat and Bravery: How AMV BBDO and Essity Shaped Each Other

Bodyform and Knix owner Essity reflects on 10 years of busting taboos alongside agency AMV BBDO.

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Oreo’s Pac-Man Collab Calls on Consumers to ‘Chase Playfulness’

The campaign includes special embossed cookies that take players to mazes to play on their phones when scanned.

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Brave Commerce Podcast: Riding the Waves of Change in Beauty Marketing

Amorepacific's Julien Bouzitat on tailored approaches to beauty marketing.

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London Sphere Proposal Withdrawn by Madison Square Garden Entertainment

The project was seen as a potential new advertising destination for the U.K. sector.

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Mondelēz’s Marketers Are Zeroing In on Creative Effectiveness

Mondelēz Europe's net revenue was up 16% for the first three quarters of 2023, at $9.32 billion.

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Opportunities Abound in 2024 to Push the Marketing Envelope

To truly forego copycat syndrome, you have to innovate.

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7 CMOs to Watch Out For in 2024

A round-up of marketers set to make an impact at their brands over the coming months .

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CMOs Think Flexible Work Is Here to Stay. That’s Changing Marketing Departments

Most CMOs are fine with seeing their colleagues just a few days a week. But the feeling is not universal.

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The Marketing of Doctor Who Is About to Enter a Whole New Dimension

The BBC Studios Scripted department's marketing team talks Disney, brand partnerships and fandom.

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How One Campaign Changed Everything for Coca-Cola

Creations used music, fashion and technology to sell drinks no one had tasted.

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McDonald’s Cafe Spinoff CosMc’s Is a Smart Nostalgia Marketing Play

The Starbucks-style concept chain revives an '80s mascot for the TikTok generation.