Marketing Innovation How One of Today’s Boldest Marketers Is Shattering Stigmas Inflicted on Women Worldwide Essity, maker of Bodyform and Libresse, is rewriting the rules on how ads talk about periods, vulvas and more. Anheuser-Busch Surveys an Online Panel of 6,000 Fans Each Day to Keep Its Marketing Relevant U.S. CMO Marcel Marcondes says the rapid feedback is key to understanding consumers' 'real motivations.' Mastercard and McCann Found a Charming, Customizable Way to Unite the World’s Top Athletes 'The Red Ball' tells a story that can feature different stars in different regions. This Life-Saving Christmas Ornament Doubles as a Fire Extinguisher Mexican agency Figallo and its fire-prevention client say they will bring the device to market this year. Why an Insurance Company Created a Scented Print Ad That Releases the ‘New-Car Smell’ GS&P hopes to form a sensory link between Liberty Mutual and car shoppers. In a Country With Few Organ Donors, an Agency Transplanted a Kidney Between 2 Soap Operas Circus Grey in Peru organized a pop culture crossover that could save lives. Sound May Be the Next Augmented Reality Frontier for Brands How creators are designing AR experiences for consumers' ears. Burger King Is Giving Out 1.5 Million ‘Flame-Grilled’ Drinking Glasses in France Each is unique, and some are more 'grilled' than others. Coors Light Rolls Out a Tap That Glows and Dispenses Free Beer When It Hears Bud Light Ads Amid ongoing beer wars, the brand wants to turn negativity into generosity. Burger King’s App Lets Fans in Brazil ‘Burn’ Competitors’ Ads and Score Free Whoppers Agency David Sao Paulo finds another way to scorch the brand's rivals.123…30Next »