Brand Leaders Debate AI Ownership at IAB ALM Marketing Breakfast

Zipcar and Adobe execs discuss how they use AI in their businesses

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If you followed breathless press releases over the past year, you would think that the marketing industry is being radically transformed by artificial intelligence.

The reality, debated and explored at ADWEEK’s Marketing Vanguard breakfast at the Interactive Advertising Bureau’s Annual Leadership Meeting at the end of January, reveals a more complicated reality.

While marketing executives from Zipcar and Adobe showed real ways generative AI helps their businesses, from letting employees think strategically to helping design campaigns, they questioned the limits of the technology.



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