Artificial intelligence (AI) is developing at warp speed. Advancements in AI have revolutionized almost every aspect of our lives, and it's no different when it comes to AI and advertising. The latest AI advertising applications and programs allow us to delve deeper than ever before into what our target audiences want and don't want. These latest developments can help you connect with the right users and stop wasting money on clicks that just won't convert. Find out how these AI developments are changing the world of marketing and advertising. Not a technical person yourself? No problem. We break it all down for you in these updates on AI and advertising. Find out what these apps can do and what they can mean for your business.
Alt Image Text

Seeing Is Believing: How Design Army Used AI to Create Quirky ‘Adventures in A-Eye’ Campaign

Independent shop Design Army turned to artificial intelligence to meet a tight deadline and coincide with a retailer’s new store opening.

Alt Image Text

AI Tools Have Publishers Fretting Over ‘Fair Use’ and Revenue Loss

OpenAI is willing to pay for high-quality data, such as science, that is used to feed ChatGPT.

Alt Image Text

How Enterprise Companies Are Pitching Generative AI to Marketers

Software giants Adobe and Microsoft are selling it as part of a content supply chain.

Alt Image Text

Adobe Is Betting Big on Generative AI With a Raft of New Features

The company is training on only its own images and plans to compensate creators.

Alt Image Text

This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI

It all started when creatives at the independent agency 22Squared wondered if AI could replace them.

Alt Image Text

ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

AI is leading some companies to prioritize quality assurance and strategy.

Alt Image Text
Alt Image Text
Alt Image Text

How Generative AI Is Already Changing How Creatives Do Their Jobs

Agencies have incorporated ChatGPT and image generators into workflows.

Alt Image Text

Marketers Prove Skeptical of Advertising In Chat-Based Search Engines

Amid breathless excitement over ChatGPT, marketers have questions about its applicability to advertising.

Alt Image Text

When AI Handles the What, Your Team Can Focus on the Why

Think of artificial intelligence and automations first and foremost as enablers of personalization at scale.

Alt Image Text

Black History Month Ads Need a Makeover

Technology has advanced too far for us to still be operating by guesswork, especially when it comes to inclusion.

Alt Image Text

Spectrum Is Helping Smaller Brands Make AI-Generated TV Commercials

The cable giant sees AI as a way to lure brands without the means to advertise otherwise.

Alt Image Text

Misinformation, Antitrust and Copyright Loom as Regulatory Hurdles For AI and ChatGPT

With generative artificial intelligence tools upending the media and marketing industry, Adweek reporters felt it prudent to ask one of them, ChatGPT, whether it was compliant with GDPR, the 5-year-old [...]

Alt Image Text

The Rise of AI Content Generation Stirs Brand Reputation Fears

Gartner predicts 80% of marketers will deal with content authenticity issues by 2027.