Read the latest AI news from Adweek. Find insights and analysis from artificial intelligence experts along with emerging AI advertising opportunities.

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Google’s Widely Rolled Out AI Search Engine Spouts Misinformation

From recommendations like glue on pizza and eating rocks, AI Overview has had an unsteady start.

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Google Expands Advertising Into AI Search Engine

At Google Marketing Live, the search giant shared its vision for an AI-enhanced ad experience, though was light on details about media buying.

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Leaked Presentation Shows How Google Is Pitching Its 2024 AI Agenda to Ad Buyers

Some publishers worry that generative AI search will undercut their revenue, and some ad buyers treat PMax with suspicion.

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Google Rolls Out SGE: Here’s How Publishers Are Responding

Publishers had already seen a $2 billion loss in ad revenue within Google's pilot version.

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How Brands Like Diageo, Progressive and eBay Are Using Gen AI to Tailor Ads

Relevant content is more effective, but diverse data training remains a hurdle.

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Personalized Fitness: iFit Pioneers AI-Powered Workouts

CMO Mark Phillips talks iFit's journey and real-world community initiatives.

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Behind Hello Sunshine’s Success: Building Stories That Resonate

Head of DTC Maureen Polo on the need for human touch in a digital age.

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You Can Now Talk to ChatGPT With OpenAI’s Real-Time Voice and Video Capabilities

GPT-4o is 'the end of prompting and beginning of conversations with AI models.'

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How Gen AI Is Paying Off Most for CMOs

From saved time to smaller headcounts.

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How Creator Agencies Prepare for a ‘Deepfake Summer’

“It’s going to be a deepfake summer,” said Gartner vp analyst Nicole Greene.

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Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships

OpenAI's Preferred Publisher Program offers media companies licensing deals.

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AI Doesn’t Have to Be Trained on Data Scraping: Synthetic Data Explainer

By 2030, most of the data used in AI will be artificially generated by rules, statistical models, simulations or other techniques.

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Meta Continues AI Push With New Generative Image and Text Tools

The social network is rolling out creative optimization.

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Heineken’s Key to Customer Data Insights? Gen AI Chatbot

Heineken's internal insights platform KIM has cut costs, time and resources previously spent on market research and analysis.