Read the latest AI news from Adweek. Find insights and analysis from artificial intelligence experts along with emerging AI advertising opportunities.

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Google’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss

Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.

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Progressive Marketers Are Tracking a New Metric: Share of Model

Measuring how large language models like ChatGPT perceive your brand will become essential.

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AI Jobs in Marketing: Brands Are Reassessing Roles to Build Out New Capabilities

Brands have made ambitious promises to their board members regarding gen AI strategy, but are grappling to operationalize these investments.

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Qatar Airways Readies Gen AI Agent Sama to Help Book Travel

Qatar Airways' metaverse, Qverse, has seen 1,000% return on ad spend and over 200% product return on investment since its launch.

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The Speed of Culture Podcast: Domino’s Recipe for Digital Success

Chief digital officer Christopher Thomas Moore on the future of technology in customer service.

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Interactivity and Proprietary Data: Marketers Welcome Ads in Chatbots

By 2026, search marketing will lose market share to AI chatbots and other virtual agents.

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How to Adjust—and Measure—Your Content Strategy for Google’s SGE

Google’s Search Generative Experience is still very much in its infancy, but brands need to take its evolutionary shifts seriously.

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How Puma Measures Success Across New Tech

Puma's efforts in Web3 have earned it a rep with early tech adopters—a buzz that helps it drive buy-in internally.

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Sora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes

OpenAI's Sora has agencies bracing for yet another AI disruption.

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People Want to Know When AI Is Used in Ads, Research Confirms

A Publicis Media and Yahoo survey shows that people like to know when AI is used to create an ad.

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Google Is Paying Publishers to Test an Unreleased Gen AI Platform

Google is paying a handful of news publishers to test gen AI products.

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Empowered Customers Are Driving a New Era of Brand Meritocracy

Brand-building remains crucial, but the approach needs adaptation.

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Half of Top News Sites Blocked OpenAI’s Crawlers in 2023

Reuters Institute study looked at print, digital-native publishers and broadcasters across 10 countries.

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AIQ Podcast: What Is the Role of AI in the Future of Business?

Unstoppable Domains' Sandy Carter on the significance of women's involvement in shaping the AI landscape.

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Introducing Small Language Models, the Ad Industry’s Latest Gen-AI Fix

Move over, LLMs: More brands and agencies are testing the cheaper alternative, SLMs.