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Nestlé’s AI-Powered Virtual Human Is Here to Answer Your Cookie-Baking Questions

The amazingly lifelike CGI avatar is named Ruth.

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National Geographic, NASA Team Up on Perseverance Rover AR Instagram Experience

Users can enjoy an immersive 360-degree view of Mars’ panorama and take a selfie with the robot.

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Oculus Quest 2 Users Can Now Experiment With Multi-User Accounts, App Sharing

Facebook’s VR unit promised the heavily requested features last month.

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Road to Challenger Brands: How iRobot Is Adapting to a Rise in Home Cleaning Amid Covid-19

Big investments in R&D ensure its robot vacuums and mops stay on the cutting edge.

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Messenger From Facebook Begins Rolling Out on Oculus Quest, Quest 2

Chats with Facebook friends are enabled even if they are not in VR.

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How We Upgraded Adweek’s Ad-Pitching Super Bowl Bot With a Smarter, More Eerily Human AI

Is it time for copywriters to fear their future robot overlords? Content-creating AI is getting there.

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Virtually Sample 4,000 Shades of Eyeshadow With Pinterest’s New AR Try-On Feature

The brand introduced its new AR technology at the NRF's 2021 conference.

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Oculus From Facebook to Add Multi-User Accounts, App Sharing

The new features will start out on the Quest 2 in February.

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Snapchat Brings Some StreetCred to Its Snap Map Feature

Snap Inc. acquired the New York-based location data platform startup.

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TikTok Debuts AR Effect Powered by LiDAR Scanner on iPhone 12 Pro, iPhone 12 Pro Max

LiDAR stands for light detection and ranging.

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Snapchat Salutes Brands for Creative Use of AR in 2020

The platform named its most inspiring campaigns of the year.

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Creative Tech Platform Runway Raises $8.5 Million to Make AI Tools More Accessible

The machine learning software hub has attracted the attention of agencies like R/GA and WPP.

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5 Ways IBM Predicts AI and Ad Tech Will Evolve in 2021

The trends range from more machine learning to a shift in the privacy conversation.