Portrait of Barry Lowenthal

Barry Lowenthal

Barry Lowenthal is CEO of The Media Kitchen.

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4 Ways to Leverage the Intersection of Brand and Response Advertising

Voice

The lines have blurred and there are no longer separate channels designated for awareness and conversions.

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As the 2020 Election Looms, Consumers Look for Brands That Have Political Values

Voice

Remaining neutral no longer seems to be the best strategy.

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Why Brands Struggle When Marketing to an Envious Consumer

Brand Marketing

Social media has created a market rife with jealousy and shame.

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Why Signal Planning Is the Most Compelling Media Planning Innovation in Decades

Performance Marketing

Shopping and first-party data has made signal planning a compelling media planning innovation.

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Here’s How an Agency Can Make Its Staff Performance Reviews Less Arbitrary

Agencies

Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to [...]

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Why Norman Pearlstine as Chief Content Officer Is a Brilliant Move

Performance Marketing

I was having lunch with a publisher of an important business magazine, owned by a Time Inc. competitor. He asked me what I thought about Norman Pearlstine returning to Time [...]

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Everything You Know About the Media Biz Is About to Change

Brand Marketing

The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly.

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Voice: Living the Dream

Brand Marketing

I just unwrapped my brand-new, recently released iTV. It’s amazing! It looks like a 42-inch iPad that I mounted on my living room wall. I could’ve used the stand, but [...]

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Hoarding Disorder

Brand Marketing

Not long ago, I was attending a senior-level trade group meeting filled with many of the advertising industry’s most important CEOs, when the subject of sharing information came up. As [...]