Voice

4 Ways to Leverage the Intersection of Brand and Response Advertising

There are no longer separate channels for awareness and conversions

a megaphone with curly, colorful swirls coming out of it
Traditional brand advertising and traditional direct-response advertising have met in the middle to deliver "effective advertising."Jasmin Merdan/Getty Images
By Barry Lowenthal

July 9, 2021

For years, certain media channels have been designated to different communication strategies. Some channels were considered better at driving brand awareness while others were better at closing a sale.

Barry Lowenthal

Barry Lowenthal is CEO of The Media Kitchen.

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