As Direct Response Returns to Growth, IWCO Expands Creative and Analytics Practices

Despite general declines, health care, cable and nonprofit sectors were up last year

Although IWCO Direct has made three key hires in the past few months, the company doesn’t consider itself in the middle of a hiring spree. Instead, the Minnesota-based company sees itself as responding to the fitful gains and losses in the direct marketing sector over the past year, while simultaneously anticipating greater client demand.