As Direct Response Returns to Growth, IWCO Expands Creative and Analytics Practices

Despite general declines, health care, cable and nonprofit sectors were up last year

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Although IWCO Direct has made three key hires in the past few months, the company doesn’t consider itself in the middle of a hiring spree. Instead, the Minnesota-based company sees itself as responding to the fitful gains and losses in the direct marketing sector over the past year, while simultaneously anticipating greater client demand.

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