Portrait of David Kaplan

David Kaplan

David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor. A journalist for 25 years, including an earlier stint at Adweek, David has covered ad tech, digital marketing and media. He was the founding editor of Kambr Media and previously was an editor and reporter at AdExchanger, paidContent and MediaPost.

Alt Image Text

Mastercard’s Gambit: World Chess Master Magnus Carlsen Added as Brand Ambassador

Branding

“I enjoyed The Queen’s Gambit and love how the show has helped fuel chess’s popularity,” Carlsen told Adweek. “Growing the chess community is very important to me, so I’m thrilled [...]

Alt Image Text

Funko Grows Up With Baby Yoda for its Macy’s Thanksgiving Day Parade Debut

Branding

“The main challenge the team faced was keeping the character's integrity while still making sure the balloon will fly,” said Dave Beré, Funko’s senior director of Marketing.

Alt Image Text

Jennifer Lopez Partners With Goldman Sachs to Support Latinx Entrepreneurs

Brandweek

The initiative, which supports Latinx entrepreneurs, coincides with National Small Business Week and National Hispanic Heritage Month.

Alt Image Text

Jennifer Lopez to Be Honored as Adweek’s 2021 Brand Visionary

Brandweek

The singer, actor, producer and entrepreneur will lead our upcoming awards issue and appear at this month's Brandweek summit.

Alt Image Text

Amid NFL Coverage and Her Apparel Line, Erin Andrews Is Still Not Busy Enough

Branding

The broadcaster, podcaster and fashion mogul on doing it all.

Alt Image Text

Foursquare and Clear Channel Outdoor Partner to Advance Cross-Platform DOOH Measurement

Performance Marketing

Their combined measurement tools aim to bring the oldest mass ad format up to speed.

Alt Image Text

Sweetgreen Courts US Open Fans With OOH Placements Starring Naomi Osaka

Performance Marketing

The salad chain's out of home campaign arrives with the U.S. Open.

Alt Image Text

CPG Marketing Veteran Kerry Sullivan Takes CMO Role at Dollar Shave Club

C-Suite

She's going from Johnson & Johnson to Unilever's direct-to-consumer brand.

Alt Image Text

Stella Artois’ Solstice Celebration Shows Its Evolving Approach to Hybrid Events

Performance Marketing

The beer brand is back to in-person events with the help of music startup Sofar Sounds.

Alt Image Text

Major League Baseball Names Ex-Marriott Global Marketing Head Karin Timpone CMO

Leadership & Talent

The veteran hospitality and entertainment exec is the first person in the role since 2016.