Portrait of David Kaplan

David Kaplan

David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor. A journalist for 25 years, including an earlier stint at Adweek, David has covered ad tech, digital marketing and media. He was the founding editor of Kambr Media and previously was an editor and reporter at AdExchanger, paidContent and MediaPost.

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HBO Max Pa’lante’s Pop-up Promoting Romeo Santos Shows Is a Love Letter With Holograms

Experiential

The Santos promotion represents an extension of how PORTL’s hologram creations can be produced for entertainment and marketing.

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Tony Hawk: Skateboarding Grew Up Long Ago, the World Is Only Just Noticing

Sports Marketing

In Vans' ongoing marketing campaign, the new Olympic sport's biggest avatar is focused on balancing 'where it started' as well as where it's going.

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Place Exchange Raises $20 Million to Support Spinoff From Intersection

Programmatic

“Programmatic out of home is now reaching a tipping point, and as it scales into the mainstream, we believe it is critically important to have open supply-side platforms that are [...]

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Skateboarding’s Olympics Debut: Can Its Subculture Status Appeal to Brands Beyond Streetwear?

Sports Marketing

“It's a Testament to how far skateboarding has come over the last 50 years,” said Tony Hawk, arguably the sport’s most prominent champion, when Adweek asked him what Olympics recognition [...]

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American Express Wants to Reset Small Business by Offering ‘Business Class’ Treatment

Brand Purpose

“While Black-owned businesses have always been at a disadvantage due to systemic racism, the pandemic’s disproportionate impact on their community has created a heightened awareness around their needs."

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DTC, Back-to-School Brands Are Propelling Comeback of Outdoor Ads

Out of Home

“Buying OOH earlier this year was like investing early in a hot stock,” Rappaport said. “You just didn’t want to miss it—and now if you’ve waited… well, you just have [...]

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Ian Schrager Wants to Democratize Luxury—Again

Hotels

The unifying thread running through Schrager’s venues was that visits weren’t predicated on money and elite status, so much as perceived as such — one experienced these venues as a [...]

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Xfinity Retail Is Putting Shoppers on TV Via Augmented Reality, QR Codes

Experiential

The challenge: can the cable operator connect ‘great entertainment’ to the in-store experience?

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Roku Brand Studio Gets its First In-Person Test With Tribeca X

Connected TV

"We believe the TV landscape has changed permanently for marketers and consumers and it’s not going back," said Chris Bruss, the head of Roku Brand Studio.

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Siponey Wants to Redefine, Not Crash, the Canned Cocktail Party

Beer, Spirits & Cannabis

“It was motivated by wanting to bring a higher level of quality of canned cocktail into the home,” Victoria said. “I was very angry by what some brands were doing [...]