Portrait of David Kaplan

David Kaplan

David Kaplan is a freelance writer for Adweek and the co-owner of Brand Newsroom LLC, an editorial consultancy. A journalist for 30 years and previously Adweek's brand marketing and performance marketing editor, David has covered ad tech, digital marketing and media. He was the founding editor of Kambr Media and previously was an editor and reporter at AdExchanger, paidContent and MediaPost.

Alt Image Text

Screenvision to Pitch Advertisers on Granular Data and Success With Streamers

TV Upfronts

The company is hoping its data strategy and popularity with Netflix, Peacock and Paramount+ will yield more ad sales this year.

Alt Image Text

Brand Safety in 2023: Marketers, Publishers and Platforms Feel the Danger Rising

Media News

Marketing leaders may be forced to submit to formal standards designed to protect companies whose reputations are increasingly on the line.

Alt Image Text

What Does Brand Value Amount To in 2022? About $3 Trillion


What Interbrand's top 100 brands report says about how to win in today's marketplace.

Alt Image Text

Can Brands Avoid the Next ‘Kanye-In-Waiting?’

Brand Purpose

Public behavior and styles of speech provide signals of where the bounds of what’s acceptable—and what’s prohibited—are drawn, Greenblatt said.

Alt Image Text

Do Brands Need a New Trade Group to Realize DEI Goals?

Diversity, Equity and Inclusion

“BRIDGE was formed to help companies identify and prioritize their gaps as well as provide a framework to bridge them,” Sheryl Daija said.

Alt Image Text

Jennifer Sey: Get Comfortable With the Discomfort of ‘True Brand Purpose’

Brand Purpose

In a new book, the former Levi’s executive has no regrets and takes aim at discussions of corporate values and what consumers actually care about.

Alt Image Text

Andrew McKechnie Steps Down as Verizon Chief Creative Officer


McKechnie's departure comes after Verizon CMO Diego Scotti has made a number of "strategic changes" on the creative front.

Alt Image Text

Uber Puts Retail Media on Wheels

Retail Media Advertising

The ride-hailing app's ad expansion sees the brand harnessing its first-party data.

Alt Image Text

It’s ‘Return to Anxiety’ for B-to-B CMOs’ 2023 Planning Season


When your main consumer is a CFO, the marketing tools need to be extra sharp—especially in this economy.

Alt Image Text

Raja Rajamannar on the CMO Crisis and What Brands Need to Do About It

CMO Moves

Focusing solely on performance is not enough, as defining ''purpose' matters more than ever.