David Kaplan
David Kaplan is a freelance writer for Adweek and the co-owner of Brand Newsroom LLC, an editorial consultancy. A journalist for 30 years and previously Adweek's brand marketing and performance marketing editor, David has covered ad tech, digital marketing and media. He was the founding editor of Kambr Media and previously was an editor and reporter at AdExchanger, paidContent and MediaPost.
Screenvision to Pitch Advertisers on Granular Data and Success With Streamers
The company is hoping its data strategy and popularity with Netflix, Peacock and Paramount+ will yield more ad sales this year.
Brand Safety in 2023: Marketers, Publishers and Platforms Feel the Danger Rising
Marketing leaders may be forced to submit to formal standards designed to protect companies whose reputations are increasingly on the line.
What Does Brand Value Amount To in 2022? About $3 Trillion
What Interbrand's top 100 brands report says about how to win in today's marketplace.
Can Brands Avoid the Next ‘Kanye-In-Waiting?’
Public behavior and styles of speech provide signals of where the bounds of what’s acceptable—and what’s prohibited—are drawn, Greenblatt said.
Do Brands Need a New Trade Group to Realize DEI Goals?
Diversity, Equity and Inclusion
“BRIDGE was formed to help companies identify and prioritize their gaps as well as provide a framework to bridge them,” Sheryl Daija said.
Jennifer Sey: Get Comfortable With the Discomfort of ‘True Brand Purpose’
In a new book, the former Levi’s executive has no regrets and takes aim at discussions of corporate values and what consumers actually care about.
Andrew McKechnie Steps Down as Verizon Chief Creative Officer
McKechnie's departure comes after Verizon CMO Diego Scotti has made a number of "strategic changes" on the creative front.
Uber Puts Retail Media on Wheels
The ride-hailing app's ad expansion sees the brand harnessing its first-party data.
It’s ‘Return to Anxiety’ for B-to-B CMOs’ 2023 Planning Season
When your main consumer is a CFO, the marketing tools need to be extra sharp—especially in this economy.
Raja Rajamannar on the CMO Crisis and What Brands Need to Do About It
Focusing solely on performance is not enough, as defining ''purpose' matters more than ever.