David Kaplan
David is Adweek's brand marketing and performance marketing editor. A journalist for 30 years, including an earlier stint at Adweek, David has covered ad tech, digital marketing and media. He was the founding editor of Kambr Media and previously was an editor and reporter at AdExchanger, paidContent and MediaPost.
Cannes Lions Honors Malala Yousafzai for Raising Girls’ Education as a Global Issue
The activist noted the moral good of supporting women's rights in language that resonates with advertisers.
Ocean Spray Makes a Power Grab With Brand Refresh
No more farmers in a bog—and don't call this cranberry company 'a juice marketer.'
Sweetgreen’s Customized Approach to Teaming With Athletes
Phoenix Suns star Devin Booker joins the salad chain's original sports partner, Naomi Osaka.
Absolut Vodka Puts Its Brand Behind Struggling LGBTQ+ Bars
Whether it’s providing a sense of belonging and acceptance, hosting activism events and fundraisers, providing resources or networking or “just a place to be yourself,” LGBTQ+ bars are community-building, cultural [...]
What We Can Learn From the Leaders Who’ve Lasted in the Ever-Evolving Role of CMO
Adweek’s 2022 award-winning marketing chiefs have withstood the tests of a challenging period of time.
Walgreens Brings on Ex-Calvin Klein Global Marketing Head Linh Peters as CMO
She succeeds Patrick McLean, who left in January amid the Great Resignation.
Sean Finnegan, Agency Veteran Turned Marketing Entrepreneur, Dies at 50
A new media pioneer, he became the ultimate connector of people and brands.
Earth Day at 52: A Case for Relevance—and a Rebrand
There is one small thing Denis Hayes might have done differently when he was organizing the first Earth Day in 1969: had it trademarked. At the time, the 25-year-old Hayes [...]
Mastercard Makes Marketing as Accessible as Its Touch Card
How to create a TV commercial for the visually impaired.
McDonald’s Szechuan Sauce Returns, but Only Golden Arches App Users Can Order It
Is the devotion for the tangy condiment great enough to drive mobile engagement and brand loyalty via downloads and text messages?