Portrait of David Kaplan

David Kaplan

David is Adweek's performance marketing and brand marketing editor. A journalist for 25 years, including an earlier stint at Adweek, David has covered ad tech, digital marketing and media. He was the founding editor of Kambr Media and previously was an editor and reporter at AdExchanger, paidContent and MediaPost.

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Loophole in the Ozone Layer: the Varying Shades of ‘Green’ Mutual Funds

Sustainability

Given the arduous regulatory changes As You Sow and other advocates are attempting to push through, funds that deliver on the promise of being “fossil-free” now will be the ones [...]

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The Great Brand Identity Crisis: Coming in 2022

Outlook

2021 was the year of intensified marketer grand-standing, asserting new purpose and looking for ways to meet the moment.

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A Look Back at 2021’s Best Celebrity Partnership Meals

Year in Review

Putting stars on the menu is the kind of low-cost, efficient concept that made fast-food famous.

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McDonald’s Moves U.S. Media Buying and Planning to Publicis Groupe’s Starcom from Omnicom’s OMD

Accounts

“Since we started working with Publicis last year, they have demonstrated a deep understanding of McDonald's consumers, real clout in the digital marketplace and a proven track record of innovating [...]

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To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords

Performance Marketing

Too many marketers mistakenly believe that investing in improving their Google search results is sufficient.

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Following Sexual Assault Allegations Against Actor Chris Noth, Peloton Pulls Mr. Big Ad

Connected TV

The exercise brand made the decision to stop running the spot within hours of the accusations.

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Peloton Will Survive That Surprise Death on Sex and the City Reboot

Connected TV

And Just Like That... you can't pin the demise of a major character on the exercise brand.

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As Out of Home Recovers, OAAA Builds Up Leadership Team

Performance Marketing

The new executives are expected to expand the trade group's data and creative capabilities.

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Ad Hoc Measures Don’t Cut It for Brand Safety Anymore

Branding

The days of ad hoc approaches to managing marketers' media relationships are over.

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Place Exchange Gets Inside Uber OOH as Riders Return

Performance Marketing

The deal comes as the industry has continued to point to signs of a comeback after last year’s spending in the category dropped by 29%.