Portrait of David Kaplan

David Kaplan

David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor. A journalist for 25 years, including an earlier stint at Adweek, David has covered ad tech, digital marketing and media. He was the founding editor of Kambr Media and previously was an editor and reporter at AdExchanger, paidContent and MediaPost.

Alt Image Text

Peloton’s Marketing Resilience Is Tested by a Recall Misstep and Evolving Fitness Choices

Health and Wellness

‘Brand health’ challenges have ‘ebbed and flowed’ for two years, CEO John Foley acknowledges.

Alt Image Text

How Can Brands Redefine the ‘Culture of Customer Experience’?

Customer Experience

Power appears to be shifting in the C-suite from tech to marketing decision-makers.

Alt Image Text

Disney Studios Taps Salesforce to ‘Reimagine’ the Way Filmmakers and Marketers Collaborate

Performance Marketing

The partnership promises better executive decision-making by providing a 360 real-time view of the performance of media properties.

Alt Image Text

Experiential Marketing’s Reset Is Being Propelled By ‘Virtual Fatigue’

Brand Marketing

Digital should be part of a balanced use of interactive screens as in-person events retake center stage.

Alt Image Text

General Motors’ Diversity Media Spending Plan Could Be a Template for Other Brands

Diversity, Equity and Inclusion

A big test for the carmaker is coming this month as it hosts a pre-upfront for Black-owned media buyers.

Alt Image Text

Hyundai Gets Philosophical in New Spot Featuring Mindy Kaling, Jason Bateman

Automotive

“We wanted this moment to ourselves,” said Zepeda. “We wanted this time to be our Super Bowl.”

Alt Image Text

A Tequila Brand Uses Word-of-Mouth to Appeal to ‘Enthusiasts’

Brand Marketing

Gen Z and millennials rely on word-of-mouth marketing.

Alt Image Text

‘Vegas Is Back’—According to Clear Channel Outdoor’s New Massive Digital Displays

Out of Home

In terms of advertisers, Levi said the focus will be on spirits/beverage brands, social media, tech, entertainment and retail categories, “which are integrating these displays into their plans.”

Alt Image Text

Eventbrite Preps In-Person Group Organizers for the Post-Pandemic Period

Performance Marketing

Digital will still have big role to play when live gatherings return.

Alt Image Text

Artsy Fills Newly Created Post Promoting Growth Marketing

Performance Marketing

Former Spotify and Headspace exec Robert Lamvik will manage efforts to further scale the online art marketplace.