David Kaplan
David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor. A journalist for 25 years, including an earlier stint at Adweek, David has covered ad tech, digital marketing and media. He was the founding editor of Kambr Media and previously was an editor and reporter at AdExchanger, paidContent and MediaPost.
Why Some Brands Are Considering Social Tokens to Monetize Engagement
Commerce
Cryptocurrency and blockchain have become increasingly understood in the mainstream the past few years.
Return to Sender: New USPS Delivery Trucks Receive Mixed Response
Brand Marketing
The Next Generation Delivery Vehicle fails to impress.
JPMorgan Chase Hires Linda Arrington as CMO for Commercial Banking Unit
Brand Marketing
Arrington is charged with creating and running commercial banking marketing strategy.
Road to Challenger Brands: Artsy Brings Democratization and Data to the Art Market
The art market is a $60 billion-plus market, and there’s huge potential for Artsy to capture a large share of the current market
King’s Hawaiian Rolls Out Year-Long Marketing Alliance With Guy Fieri
The Mayor of Flavortown tapped to raise brand's national profile as well as the baker’s various breads.
Road to Challenger Brands: Data Alone Doesn’t Make the Decisions at Pearle Vision
CMO Doug Zarkin on staying nimble during the pandemic and beyond.
Popeyes Keeps Mardi Gras Afloat in the Face of Covid Parade Cancellations
The Louisiana chain transforms its New Orleans locations to reflect festivities' flavor.
National 4-H Council Hires Former Disney, ViacomCBS Marketing Leader as Its New CMO
Ivan Heredia is focused on expanding the youth group's ecommerce and digital platforms.
Reddit’s Short Squeeze Saga Exposes Challenges and Opportunities for All Brands
Brand Marketing
The marketing winners and losers when the internet comes knocking at your brand's front door.
Jeep Removes Bruce Springsteen Super Bowl Spot From YouTube
Reports of a recent DWI from the singer surfaced from November.