David Kaplan
David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor. A journalist for 25 years, including an earlier stint at Adweek, David has covered ad tech, digital marketing and media. He was the founding editor of Kambr Media and previously was an editor and reporter at AdExchanger, paidContent and MediaPost.
Peloton’s Marketing Resilience Is Tested by a Recall Misstep and Evolving Fitness Choices
‘Brand health’ challenges have ‘ebbed and flowed’ for two years, CEO John Foley acknowledges.
How Can Brands Redefine the ‘Culture of Customer Experience’?
Power appears to be shifting in the C-suite from tech to marketing decision-makers.
Disney Studios Taps Salesforce to ‘Reimagine’ the Way Filmmakers and Marketers Collaborate
The partnership promises better executive decision-making by providing a 360 real-time view of the performance of media properties.
Experiential Marketing’s Reset Is Being Propelled By ‘Virtual Fatigue’
Brand Marketing
Digital should be part of a balanced use of interactive screens as in-person events retake center stage.
General Motors’ Diversity Media Spending Plan Could Be a Template for Other Brands
Diversity, Equity and Inclusion
A big test for the carmaker is coming this month as it hosts a pre-upfront for Black-owned media buyers.
Hyundai Gets Philosophical in New Spot Featuring Mindy Kaling, Jason Bateman
“We wanted this moment to ourselves,” said Zepeda. “We wanted this time to be our Super Bowl.”
A Tequila Brand Uses Word-of-Mouth to Appeal to ‘Enthusiasts’
Brand Marketing
Gen Z and millennials rely on word-of-mouth marketing.
‘Vegas Is Back’—According to Clear Channel Outdoor’s New Massive Digital Displays
In terms of advertisers, Levi said the focus will be on spirits/beverage brands, social media, tech, entertainment and retail categories, “which are integrating these displays into their plans.”
Eventbrite Preps In-Person Group Organizers for the Post-Pandemic Period
Performance Marketing
Digital will still have big role to play when live gatherings return.
Artsy Fills Newly Created Post Promoting Growth Marketing
Former Spotify and Headspace exec Robert Lamvik will manage efforts to further scale the online art marketplace.