David Kaplan is a freelance writer for Adweek and the co-owner of Brand Newsroom LLC, an editorial consultancy. A journalist for 30 years and previously Adweek's brand marketing and performance marketing editor, David has covered ad tech, digital marketing and media. He was the founding editor of Kambr Media and previously was an editor and reporter at AdExchanger, paidContent and MediaPost.
The company is hoping its data strategy and popularity with Netflix, Peacock and Paramount+ will yield more ad sales this year.
Marketing leaders may be forced to submit to formal standards designed to protect companies whose reputations are increasingly on the line.
What Interbrand's top 100 brands report says about how to win in today's marketplace.
“BRIDGE was formed to help companies identify and prioritize their gaps as well as provide a framework to bridge them,” Sheryl Daija said.
In a new book, the former Levi’s executive has no regrets and takes aim at discussions of corporate values and what consumers actually care about.
McKechnie's departure comes after Verizon CMO Diego Scotti has made a number of "strategic changes" on the creative front.
When your main consumer is a CFO, the marketing tools need to be extra sharp—especially in this economy.
Focusing solely on performance is not enough, as defining ''purpose' matters more than ever.