Portrait of David Kaplan

David Kaplan

David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor. A journalist for 25 years, including an earlier stint at Adweek, David has covered ad tech, digital marketing and media. He was the founding editor of Kambr Media and previously was an editor and reporter at AdExchanger, paidContent and MediaPost.

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Lincoln Financial’s Brand Repositioning Focuses on Consumer Confidence Concerns

Brand Marketing

Grossman described the undertaking as an "extensive competitive analysis, semiotics assessments and Jungian brand archetype mapping" that revealed an opportunity.

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Kate Hudson ‘Embraces Chaos’ to Represent Infiniti’s Target Car Buyer

Brand Marketing

The Hollywood star is directed by Zack Snyder in a ‘big digital reveal’ as she ‘conquers life in style’ for the Japanese automaker’s reset of luxury.

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When Travel Stalled, Airbnb Rewound, Leaned Local and Remained Relevant Against All Odds

Experiential

Adweek's Experiential Brand of the Year emphasized unique, targeted experiences in response to consumers' altered expectations.

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Naomi Osaka’s French Open Withdrawal Illustrates Why Sweetgreen Considers Her Its Ideal Marketing Match

Sports Marketing

"Our partnership with Naomi is rooted in wellness in all its forms,” Nathanial Ru, Sweetgreen’s co-founder and chief brand officer, told Adweek on Monday. “We support her in furthering the [...]

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Experiential Marketing Didn’t Die in 2020—It Went Fully Digital

Experiential

“We drastically pivoted most client work early on in 2020, but experiential remained important as a way for brands to create memorable moments with consumers,” Blanchard said.

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Frieze New York Showed Brands How to Prepare In-Person Experiences Again

Performance Marketing

In a year that demanded events to become virtual, brands like Deutsche Bank sought to incorporate the digital lessons learned during the pandemic.

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Out-of-Home Ads Shift From Exposure to Impressions-Based Measurements

Performance Marketing

The goal is to provide forecast and “reconciled-as-delivered” daily impressions.

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With Cookies Off the Menu, Seamless Delivers Out-of-Home With First-Party Data

Performance Marketing

Food delivery apps face post-pandemic shake-up

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Peloton’s Marketing Resilience Is Tested by a Recall Misstep and Evolving Fitness Choices

Health and Wellness

‘Brand health’ challenges have ‘ebbed and flowed’ for two years, CEO John Foley acknowledges.

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How Can Brands Redefine the ‘Culture of Customer Experience’?

Performance Marketing

Power appears to be shifting in the C-suite from tech to marketing decision-makers.