Portrait of David Kaplan

David Kaplan

David is Adweek's brand marketing and performance marketing editor. A journalist for 30 years, including an earlier stint at Adweek, David has covered ad tech, digital marketing and media. He was the founding editor of Kambr Media and previously was an editor and reporter at AdExchanger, paidContent and MediaPost.

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Cannes Lions Honors Malala Yousafzai for Raising Girls’ Education as a Global Issue

Awards & Honors

The activist noted the moral good of supporting women's rights in language that resonates with advertisers.

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Ocean Spray Makes a Power Grab With Brand Refresh

Branding

No more farmers in a bog—and don't call this cranberry company 'a juice marketer.'

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Sweetgreen’s Customized Approach to Teaming With Athletes

Sports Marketing

Phoenix Suns star Devin Booker joins the salad chain's original sports partner, Naomi Osaka.

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Absolut Vodka Puts Its Brand Behind Struggling LGBTQ+ Bars

Branding

Whether it’s providing a sense of belonging and acceptance, hosting activism events and fundraisers, providing resources or networking or “just a place to be yourself,” LGBTQ+ bars are community-building, cultural [...]

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What We Can Learn From the Leaders Who’ve Lasted in the Ever-Evolving Role of CMO

Leadership & Talent

Adweek’s 2022 award-winning marketing chiefs have withstood the tests of a challenging period of time.

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Walgreens Brings on Ex-Calvin Klein Global Marketing Head Linh Peters as CMO

C-Suite

She succeeds Patrick McLean, who left in January amid the Great Resignation.

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Sean Finnegan, Agency Veteran Turned Marketing Entrepreneur, Dies at 50

In Memoriam

A new media pioneer, he became the ultimate connector of people and brands.

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Earth Day at 52: A Case for Relevance—and a Rebrand

Sustainability

There is one small thing Denis Hayes might have done differently when he was organizing the first Earth Day in 1969: had it trademarked. At the time, the 25-year-old Hayes [...]

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Mastercard Makes Marketing as Accessible as Its Touch Card

Branding

How to create a TV commercial for the visually impaired.

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McDonald’s Szechuan Sauce Returns, but Only Golden Arches App Users Can Order It

Food & Beverage

Is the devotion for the tangy condiment great enough to drive mobile engagement and brand loyalty via downloads and text messages?

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