David Kaplan
David is Adweek's Story Desk Editor. A journalist for 25 years, including an earlier stint at Adweek, David has covered ad tech, digital marketing and media. He was the founding editor of Kambr Media and previously was an editor and reporter at AdExchanger, paidContent and MediaPost.
To Navigate the Trump-Biden Transition, Brand Leaders Should Take the ‘Dinner Party Test’
Brand Marketing
Aside from weariness and strain related to the pandemic, leaders are struggling with lingering political bitterness and the impact on campaigns and marketing—and how all this civil strife will challenge [...]
Biden Win Brings Promise of Predictability for Brands—With a Few Caveats
Trump years were marked by constant shocks, but don't expect complete calm for ad land.
MVBMS Adopts Regular Family in Upstate N.Y.
Brand Marketing
Consider it Focus Group Version 2.0.Nearly two years ago, Euro RSCG MVBMS Partners turned the quiet town of Kingston, N.Y., into its ongoing test site, selecting 10 middle-class families in [...]
Hotlines
Brand Marketing
Holding-Company Leaders Head Pitches in HSBC Review NEW YORK Holding-company chiefs last week led agency teams during credentials and executive capabilities presentations for HSBC Group’s estimated $600 million marketing-services account. [...]
Off to Work We Go
Brand Marketing
The Dow Jones industrial average was broadly higher Friday following a Labor Department report showing strong job growth in January. It was the best month for job creation since December [...]
Nielsen, TiVo Partner to Market DVR Data
Brand Marketing
NEW YORK Nielsen Media Research, which typically measures broadcast audience levels, is extending its abilities now that it has an agreement with direct video recorder provider TiVo to deliver information [...]
Ex-Ogilvy Exec Pleads Guilty in ONDCP Case
Brand Marketing
NEW YORK A former Ogilvy & Mather media executive has pleaded guilty in federal court to overbilling the government for work on behalf of the Office of National Drug Control [...]
Hotlines
Brand Marketing
The Wolf Group Shutters Struggling New York OfficeNEW YORK The Wolf Group is closing its Manhattan office effective immediately, sources said [Adweek Online, Jan. 30]. Paul Kelly, president and CEO [...]
A Chill in the Air
Brand Marketing
The Dow Jones Industrial Average fell a notch Friday amid reports of a weaker-than-expected fourth quarter. The Federal Reserve Board’s midweek hint of an interest- rate hike down the road [...]
MediaVest Scores in Masterfoods’ Consolidation
Brand Marketing
NEW YORK Masterfoods has consolidated its U.S. media buying and planning account with roster shop MediaVest, a unit of Publicis Groupe, the client has confirmed. Masterfoods spent more than $350 [...]
SpikeDDB Joins Pepsi’s Super Bowl Lineup
Brand Marketing
NEW YORK A new 30-second Pepsi-Cola TV spot created by Omnicom’s SpikeDDB will premiere on this Sunday’s Super Bowl broadcast.In the spot, called “Diner,” a heartsick man (played by Kel [...]
South African Tourism Picks Mediaedge:cia
Brand Marketing
NEW YORK South African Tourism has chosen siblings Mediaedge:cia and Nota Bene to handle its estimated $15 million global planning and buying account.A total of 27 undisclosed South African agencies [...]
At MVBMS, Roddy Finds His No. 2s
Brand Marketing
Six months into his job as executive creative director and partner at Euro RSCG MVBMS Partners, Kevin Roddy has made his first senior hires as he sets out to rebuild [...]
Hotlines
Brand Marketing
TBWA Gets $100 Mil.+ Pedigree Work From GreyNEW YORK Masterfoods USA is moving global creative duties for its estimated $100 million-plus Pedigree pet-food brand from Grey Worldwide in Los Angeles [...]
Stumbling Block
Brand Marketing
U.S. stocks closed with mixed results on Friday, as a poor showing by blue chips put an end to an eight-week run of gains for the Dow Jones Industrial Average. [...]