Do Brands Need a New Trade Group to Realize DEI Goals?

Unilever, Sephora, IBM, Condé Nast, iHeartMedia and others have signed on to BRIDGE to make good on diversity promises

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The trade association model is a time-honored one: Gather the leading lights of a particular industry to set business standards, challenge regulatory issues, host lucrative conferences and sponsored events and network.

But can such a model be applied to addressing such a deeply complicated issue as diversity, equity and inclusion across advertising, marketing and media? BRIDGE, an organization that launched in April 2022 to tackle that major problem affecting all industries and institutions, is betting that it can.

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