Uber Puts Retail Media on Wheels

The ride-hailing app's ad expansion sees the brand harnessing its first-party data


Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media.

The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a new product called Journey Ads, which is launching with 100 staffers in the U.S. The company plans to ramp up quickly with offices in Australia, Brazil, France, Mexico and the U.K. Uber is available in 70 countries, and its ambitions for the new offering include scaling Journey Ads to more than 30 nations.

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