Adweek’s email marketing section is your guide to staying on top of the best email marketing campaigns and email marketing trends. With industry leader interviews on topics from how to launch successful email marketing campaigns to email automation as a major ecommerce revenue booster, Adweek will keep you up to date on the latest news about customer behavior. Count on Adweek to update you on trends like using automation to boost customer engagement as artificial intelligence drives better and more scalable personalized emails.
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How to Promote Accessibility in Your Email Marketing Campaigns

Always consider how assistive devices will interpret the elements you include in your messages.

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No, BrewDog, Beer Doesn’t Count as a Serving of Fruit and Veg

Scottish brewery falls foul of ad regulator once more.

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Email Marketers Seek New Standards for Authentication

Behind every "click me" button is an email marketer looking for proof of engagement.

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Infographic: Not Texting? You’re Missing Out on Sales

Acceptance of SMS marketing is nearly universal. Here's how to do it right.

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To Survive the Converging Election and Holiday Seasons, Start Planning Now

Email marketers will have to go above and beyond usual efforts to cut through the noise, catch the attention of their recipients and hit their aggressive goals.

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Newsletter Strategy Is Content Strategy

If you have someone’s full attention, trust and permission to show up in their personal space every day, there should be more value available to capture.

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It’s Time to Address Email’s Image Problem

There's a difference between compelling imagery and burying content in photos.

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Don’t Leave Your Email Marketing Capabilities on the Table

Here are six ways a good email campaign can elevate your KPIs.

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7 Digital Marketing Strategies to Boost Lead Generation

According to a survey by Demand Gen Report, 47% of buyers viewed at least three to five pieces of content before engaging with a sales executive.

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Top Email Marketing Trends to Watch For in 2021

Spam isn't cool, but video emails are.

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Here’s the Key to Successful Email Marketing Campaigns

Insights from Brooklinen on reaching new and returning customers.

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Marketing Platform Klaviyo Now Offers PrestaShop Integration

Merchants can automate personalized messaging to customers using data from the ecommerce hub.

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The Strategist Doubles Down on Email to Help Guide Holiday Shoppers

Product review site's newsletter strategy includes daily gift ideas paired with exclusive discounts.

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Trump and Biden Double Down on Email Fundraising Strategies

Experts said second wave of fundraising pushes will probably still compel subscribers to donate.

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A Closer Analysis of the Presidential Email Marketing Campaigns

There are two important digital marketing areas that will be the most impactful in the election campaigns: digital ads, and email.