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Email Marketers, Focus on the Pre-Send Experience

Consider what's required of consumers to sign up for email programs and their specific lifecycle points.

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Email Automation Is a Major Ecommerce Revenue Booster

Omnisend's Q2 findings also support SMS as a growing trend.

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Brooklinen’s Email Marketing Relies on Transparency and Triggered Sends

Bed and home essentials brand aims to create lasting customer relationships through the inbox.

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Tushy’s Butt Health and Anti-Toilet Paper Emails Were Well Positioned for Quarantine

Bidet attachment brand informs about the body without taking itself too seriously.

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Shinesty’s Email Marketing Aims to Entertain With Irreverent Content

CMO Jens Nicolaysen said the party apparel brand finds inbox success by not seeking to please everyone.

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